基于信息化环境下的证券公司竞争情报模式研究

发布时间：2018-03-28 00:11

本文选题：企业信息化　切入点：竞争情报　出处：《天津师范大学》2012年硕士论文

【摘要】：随着企业信息化水平的提高,越来越多的企业开始重视信息给企业带来的巨大的效益,尤其是竞争情报所起到的作用。证券行业作为金融市场的一个组成部分,逐渐的在我国进行了进一步的改革和发展,证券公司在动荡变化的市场环境中,积累了丰富的经营和管理经验,同时也不断地积累了大量的资产。但是,市场竞争是激烈的,证券行业也不例外。虽然如此,但是对竞争情报所起到的作用却还是没有完全的重视起来,到目前为止,很少有证券公司建立比较完善的竞争情报工作体系,主要是因为对竞争情报的意识比较薄弱,也因为证券公司还没有找到一种合适的方法来构建竞争情报模式。因此,本文在企业信息化环境下,运用价值链分析法,对证券公司竞争情报模式进行了分析以及构建,其意义在于能够为证券公司竞争情报模式的构建和竞争情报工作的开展提供借鉴,从而提高证券公司的竞争力。本文研究的内容主要有：首先在文章的开始部分先论述了企业信息化与竞争情报的理论知识,在这些理论基础上,找出竞争情报和企业信息化之间存在的关系,并对之进行阐述。其次,对证券公司的竞争情报系统进行了分析,并对其进行了系统的构建,在构建竞争情报系统的过程中,找出了证券公司竞争情报系统的现状以及存在的问题。再次,对证券公司的竞争情报系统的运行要素进行分析以及阐述,并设计出模式框架,通过对价值链理论的阐述,分析出证券公司价值链的盈利模式,并在此基础上,对证券公司的竞争情报模式进行构建。最后,对招商证券公司的竞争情报系统进行构建以及盈利模式进行分析,设计出了招商证券公司的竞争情报模式,从而实现了本论文的研究意义,希望通过对理论的分析进而上升到实践上的应用。
[Abstract]:With the improvement of the level of enterprise informatization, more and more enterprises begin to attach importance to the enormous benefits of information, especially the role of competitive intelligence. The securities companies have accumulated rich management and management experience in the volatile market environment and accumulated a large number of assets. However, the market competition is fierce. The securities industry is no exception. Even so, the role played by competitive intelligence is still not fully valued. So far, very few securities companies have established relatively perfect competitive intelligence work systems. Mainly because of the weak awareness of competitive intelligence, but also because the securities companies have not found a suitable way to build a competitive intelligence model. This paper analyzes and constructs the competitive intelligence model of securities companies, and its significance lies in providing reference for the construction of competitive intelligence mode and the development of competitive intelligence work of securities companies, thus improving the competitiveness of securities companies. The main contents of this paper are as follows: first of all, at the beginning of the article, it discusses the theoretical knowledge of enterprise informatization and competitive intelligence, and on the basis of these theories, finds out the relationship between competitive intelligence and enterprise informatization. Secondly, the competitive intelligence system of securities companies is analyzed, and the system is constructed. In the process of constructing competitive intelligence system, This paper finds out the current situation and existing problems of the competitive intelligence system of securities companies. Thirdly, it analyzes and expounds the operating elements of the competitive intelligence system of securities companies, and designs a model framework to illustrate the theory of the value chain. On the basis of analyzing the profit model of the value chain of securities companies, the paper constructs the competitive intelligence model of securities companies. Finally, it analyzes the construction of competitive intelligence system of China Merchants Securities Company and the profit model of China Merchants Securities Company. This paper designs the competitive intelligence model of China Merchants Securities Company, which realizes the significance of this paper, and hopes that it can be applied in practice through the analysis of theory.
【学位授予单位】：天津师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G358;F832.51

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