振兴证券企业文化研究

发布时间：2018-03-29 21:06

本文选题：证券企业　切入点：企业文化　出处：《西北大学》2012年硕士论文

【摘要】：随着经济全球化趋势的到来,企业之间的竞争已不再是技术或者产品等某一方面的竞争,而是企业综合能力的竞争,表现为技术、人才、文化等各个层面的相互渗透与深刻影响。而作为企业综合实力构成要素的企业文化建设,相应地面临新的挑战。重视企业文化并且不断加强企业文化建设是企业在激烈的市场竞争条件下生存和发展的必然要求。从普遍意义上看,一个企业如果能够建立起与整个社会所奉行的价值观相一致的企业文化体系,这样的文化也必将对企业发展起到巨大的推动作用。特别是在我国,作为国民经济重要组成部分的金融行业,其企业文化建设是我国精神文明建设的一项重要内容,尤其需要建设起一套符合社会主义精神文明建设,符合科学发展观的现代企业文化体系。伴随着我国经济体制改革的推进,社会微观经济体——企业对于资金提出了日益多样化的需求,催生了中国证券市场的萌芽和二十年间不断的探索与发展。在此前提下,不少证券企业通过自身努力已经在发展的道路上取得了一定成就,但也有少数证券企业仍旧处在一个不断摸索的过程中,短命甚至昙花一现的企业比比皆是。这既有来自宏观经济环境的深刻影响,以及资本市场的不成熟等客观条件对证券企业生存、发展造成的不利影响,也是证券企业成长过程中自身所存在天然缺陷的反映。通过研究作者发现,企业文化建设上的缺陷已经成为了阻碍证券企业深化改革发展的一个深层次原因,尤其需要引起广大管理者的关注。证券企业只有在继承的基础上对现有企业文化进行不间断的创新探索,才能充分发挥企业文化的巨大作用,提升企业核心竞争力,实现企业长期稳定发展的战略目标。振兴证券是成立十年,最近几年发展速度较快的区域性中小券商,其规模、品牌、文化、贡献和地位等都在我国证券行业中都极具代表性。振兴证券企业文化建设中反映出的种种问题也正是这一类证券公司普遍遭遇的文化难题。为了寻找二次发展的动力,为企业进一步扩大规模、加快发展奠定基础,振兴证券到了必须深入思考文化建设方面问题的时候了。作者通过多种分析手段深入分析研究,对振兴证券现有文化在企业发展中所发挥的积极因素与消极因素做了描述,通过系统理论的提升,在普遍层面概括性的提出了振兴证券在文化建设方面需关注的几个要素,并细化为具体方案。作者希望通过对振兴证券企业文化的分析研究,总结出以文化推动企业发展可遵循的规律和模式,并且在有机会的条件下将模范企业先进的文化理念和成功案例进行推广和宣传,让更多证券企业关注到企业文化建设的重要意义,并且从中得到有益的启发。
[Abstract]:With the arrival of the trend of economic globalization, the competition among enterprises is no longer the competition of technology or products, but the competition of comprehensive ability of enterprises, which is manifested by technology and talents. Culture and other levels of mutual penetration and profound impact. And as an element of corporate comprehensive strength of corporate culture construction, Therefore, it is necessary for enterprises to survive and develop under the condition of fierce market competition. If an enterprise can establish a corporate culture system that is consistent with the values held by the whole society, such a culture will certainly play a great role in promoting the development of the enterprise, especially in our country. As an important part of the national economy, the construction of enterprise culture is an important part of the construction of spiritual civilization in our country, and it is especially necessary to build a set of enterprises in line with the construction of socialist spiritual civilization. The modern enterprise culture system that accords with the scientific development view. With the development of our country's economic system reform, the social micro-economy-enterprises put forward increasingly diversified demand for capital, which gave birth to the germination of China's securities market and the continuous exploration and development in the past 20 years. Many securities enterprises have made some achievements on the way of development through their own efforts, but a few securities enterprises are still in a process of continuous exploration. Short-lived and even short-lived enterprises abound. This has a profound impact on the macroeconomic environment, as well as an adverse impact on the survival and development of securities enterprises caused by objective conditions such as the immaturity of the capital market. It is also a reflection of the natural defects existing in the growth process of securities enterprises. Through the study, the author finds that the defects in the construction of enterprise culture have become a deep-seated reason that hinders the deepening reform and development of securities enterprises. In particular, it is necessary to arouse the attention of managers. Only through continuous innovation and exploration of the existing corporate culture on the basis of inheritance, can securities enterprises give full play to the enormous role of corporate culture and enhance the core competitiveness of enterprises. To realize the strategic goal of long-term and stable development of the enterprise. Revitalizing Securities is a regional medium and small securities firm that has been established for ten years and has developed more rapidly in recent years. Its scale, brand, culture, The contribution and status are very representative in China's securities industry. The problems reflected in the rejuvenation of securities enterprise culture construction are also the common cultural problems encountered by this kind of securities companies. In order to find the motive force of secondary development, It is time for enterprises to further expand their scale and accelerate their development, and the time has come for revitalizing securities to think deeply about cultural construction. The author makes in-depth analysis and research through a variety of analytical means. This paper describes the positive and negative factors that the existing culture of revitalizing securities plays in the development of the enterprise. Through the promotion of the system theory, it puts forward several elements that should be paid attention to in the cultural construction of revitalizing securities on the general level. The author hopes to sum up the rules and patterns that can be followed by promoting the development of enterprises by culture through the analysis and study of revitalizing the culture of securities enterprises. And under the condition of opportunity, the advanced cultural ideas and successful cases of model enterprises are popularized and propagated, so that more securities enterprises pay attention to the significance of enterprise culture construction, and get beneficial inspiration from them.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F270;F832.51

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