浅析负面舆情对公司上市进程及股价的影响

发布时间：2018-05-01 22:16

本文选题：舆情 + 舆情管理　；参考：《华侨大学》2013年硕士论文

【摘要】：本文从资本市场舆情的特征研究入手，明确了舆情的概念，总结了资本市场中舆情的特点、并分析其产生与传播的路径、从两个方向着手，重点探讨了负面舆情对公司的上市进程及股价影响。一是通过对公司上市进程中，出现的舆情进行分析来探讨负面舆情对拟上市公司上市进程的影响，发现负面舆情在公司IPO进程中，与上市所需时间及审核通过率均有显著的相关关系。本文选取了具有代表性的三个案例：福建归真堂股份有限公司因“活熊取胆”风波暂停上市、胜景山河股份有限公司涉嫌财务造假则在挂牌前日临时中止上市进程、八菱科技因询价不足，历经了几次舆情事件后才最终成功上市。本文对这三个案例进行了深度的剖析。二是着重从二级市场，即公司股价和市值变动的角度，，选择典型案例分析负面舆情对上市公司的股价和市场价值的影响。分析2012年舆情热度最高的十五个事件以及2013年第一季度舆情热度最高的十五个事件共计三十个高热度事件发生后，其公司股票在二级市场的表现，并且从广度上探讨了中国A股上市公司面临的由于社会化媒体的兴起及网络技术的日臻完善情况下导致的舆情环境变化的挑战，以及中国大部分上市公司现在的舆情管理现状以及存在的问题。并指出在现有的舆情环境下，中国的A股上市公司，应建立有效的舆情管理机制，深化公司内部舆情管理流程，以正确坦诚的方式与媒体和公众沟通交流。
[Abstract]:This paper begins with the study of the characteristics of capital market public opinion, clarifies the concept of public opinion, summarizes the characteristics of public opinion in capital market, and analyzes the path of its emergence and dissemination. Focus on the negative public opinion on the company's listing process and stock price impact. First, through the analysis of the public opinion in the process of the company listing, to discuss the influence of the negative public opinion on the listed process of the proposed listed company, and find that the negative public opinion is in the process of the company IPO. There is a significant correlation with the time required for listing and the audit pass rate. In this paper, three representative cases are selected: Fujian Guizhentang Co., Ltd. was temporarily suspended from listing due to the "living bear and gallbladder" storm, and Shengjing Mountain River Company Limited temporarily suspended the listing process on the day before yesterday when it was suspected of financial fraud. Baling Technology due to insufficient inquiry, after several public opinion events before the final successful listing. This article carries on the deep analysis to these three cases. The second is to analyze the influence of negative public opinion on the stock price and market value of listed companies from the perspective of the change of stock price and market value in the secondary market, and select a typical case to analyze the influence of negative public opinion on the price and market value of listed company. Analyzing the performance of the company's shares in the secondary market after the 15 events with the highest public opinion in 2012 and the 15 events with the highest public opinion heat in the first quarter of 2013 total of 30 high heat events. And from the breadth of the A-share listed companies in China as a result of the rise of social media and network technology under the circumstances of the public opinion environment changes, And most of the listed companies in China now the status quo of public opinion management and existing problems. It also points out that in the current public opinion environment, China's A-share listed companies should establish an effective public opinion management mechanism, deepen the internal public opinion management process, and communicate with the media and the public in a correct and candid manner.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.51;G206;F276.6

【参考文献】