上市公司在线雇主品牌对其成长绩效的影响研究

发布时间：2018-05-17 21:25

本文选题：在线雇主品牌 + 雇主品牌　；参考：《湖南师范大学》2012年硕士论文

【摘要】：在知识经济和信息时代的背景下,企业对人才的素质要求越来越高,对优秀人才的需求持续递增,人才短缺现象也愈加严峻。能否吸引与留住高素质的人才,已成为企业能否在竞争中取胜获得长久发展的关键。雇主品牌作为企业赢得人力资源优势的主要途径之一,已被学术界及商界普遍认可。而计算机技术和互联网的迅猛发展,为雇主品牌提供了新的研究视角----在线雇主品牌的研究。本论文通过整理相关理论与国内外文献资料,重点探讨我国上市公司在线雇主品牌对成长绩效的影响问题。论文的研究方法主要有案例研究、内容分析、因子分析和多元回归分析等方法。全文共分为七章。第一章绪论,第二章对在线雇主品牌与成长绩效及其二者关系进行文献综述,为实证研究提供理论基础。第三章为案例分析,以两家上市公司为例,通过对其在线雇主品牌与成长绩效进行简单的比较,探讨在线雇主品牌与成长绩效的影响关系。第四章、第五章,是本文的重点,第四章是通过问卷数据对在线雇主品牌的评价指标进行因子分析,将21个在线雇主品牌的评价指标很好地归成了五类,并得到了公司在线雇主品牌评价模型。第五章在第三章、第四章的基础上,对上市公司在线雇主品牌对成长绩效影响进行实证分析与解释,并对数据分析的结果进行了解释。第六章是加强在线雇主品牌建设,吸引保留和激励人才,提升人力资源竞争优势,推动企业成长。第七章是论文的结语,主要对论文的主要内容和研究的不足之处进行总结,并对未来的研究作出了展望。主要内容包括： (1)建立了在线雇主品牌评价模型。在文献综述的基础上,通过问卷设计、调研、回收和统计分析,验证了上市公司在线雇主品牌由五个一级指标和21个二级指标构成,这五个维度分别是薪酬福利、公司声誉、工作氛围、职业发展、在线形象。本论文并在此基础上,得到了对公司在线雇主品牌评价的综合函数。 (2)建立了上市公司在线雇主品牌对其成长绩效的回归模型。在本文建立的在线雇主品牌评价模型的基础上,通过对77家上市公司的样本数据综合运用描述性统计、相关分析、多元回归分析等方法进行实证检验,深入探讨了上市公司在线雇主品牌、企业规模、成立年限及其成长绩效之间的作用关系,并验证了上市公司在线雇主品牌正向影响其成长绩效的假设。
[Abstract]:Under the background of knowledge economy and information age, the quality of talents is becoming more and more demanding, the demand for outstanding talents is increasing continuously, and the shortage of talents is becoming more and more severe. Whether to attract and retain high-quality talents has become the key to the long-term development of enterprises. As one of the main ways for enterprises to win human resource advantages, employer brand has been widely recognized by academia and business circles. The rapid development of computer technology and Internet provides a new research perspective for employer brand-online employer brand research. This paper focuses on the influence of online employer brand on growth performance of listed companies in China by collating relevant theories and domestic and foreign literature. The research methods include case study, content analysis, factor analysis and multiple regression analysis. The full text is divided into seven chapters. The first chapter is an introduction, the second chapter is a literature review of online employer brand and growth performance and their relationship, which provides a theoretical basis for empirical research. The third chapter is a case study, taking two listed companies as an example, through a simple comparison of their online employer brand and growth performance, to explore the relationship between online employer brand and growth performance. The fourth chapter, chapter five, is the focus of this paper. The fourth chapter is the factor analysis of the evaluation index of online employer brand through questionnaire data, and the evaluation index of 21 online employer brand is well classified into five categories. And get the online employer brand evaluation model. On the basis of the third chapter and the fourth chapter, the fifth chapter makes an empirical analysis and explanation on the effect of online employer brand on the growth performance of listed companies, and explains the results of the data analysis. The sixth chapter is to strengthen the brand construction of online employers, attract and encourage talents, enhance the competitive advantage of human resources, and promote the growth of enterprises. The seventh chapter is the conclusion of the thesis, which summarizes the main contents and the deficiencies of the research, and makes a prospect for the future research. The main elements include: 1) an online employer brand evaluation model is established. On the basis of literature review, through questionnaire design, investigation, recovery and statistical analysis, it is verified that the online employer brand of listed companies is composed of five primary indicators and 21 second-order indicators. The five dimensions are salary and welfare, corporate reputation, and so on. Work atmosphere, career development, online image. On the basis of this, we get the comprehensive function of the brand evaluation of the company's online employer. The regression model of online employer brand on growth performance of listed company is established. On the basis of the online employer brand evaluation model established in this paper, the sample data of 77 listed companies are tested by descriptive statistics, correlation analysis, multiple regression analysis and so on. This paper probes into the relationship among online employer brand, enterprise size, establishment years and growth performance of listed companies, and verifies the hypothesis that online employer brand of listed companies positively affects their growth performance.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.51;F272.92;F224

【参考文献】