中国传媒公司上市后业绩分析

发布时间：2018-06-16 22:01

本文选题：传媒企业 + 上市　；参考：《上海交通大学》2012年硕士论文

【摘要】：本文主要针对中南传媒、华谊兄弟、蓝色光标三家中国传媒公司上市后的股价波动进行全面而系统的分析，通过比较它们的上市原因、资金使用情况、财务情况、商业运作模式、资本结构以及股利政策来寻求这三家传媒企业上市后股价截然不同走势的原因。同时，本文也希望能为投资者挖掘传媒类上市企业价值提供指导意见和帮助。在新旧媒体更迭交替、升级换代，国内传媒企业迎来又一波上市热潮的背景下，本文的研究具备一定的理论和实践价值。本文主要框架和研究思路如下：第一章对传媒行业分类及现状做了简要介绍，然后阐述了媒体公司上市的必要性，并对传媒公司上市现状做了分析。第二章分别阐述了选择中南传媒、华谊兄弟以及蓝色光标作为样本公司的原因，，并对三家企业上市后的股价收益、风险以及波动性做了量化分析。第三章从上市原因、资金使用情况、财务情况、商业运作模式、资本结构以及股利政策等方面着手，分析样本传媒公司上市后股价波动的原因。第四章对以中南传媒为代表的传统出版印刷企业、以华谊兄弟为代表的新媒体企业以及以蓝色光标为代表的广告公关企业进行投资分析与总结。
[Abstract]:This paper mainly focuses on the comprehensive and systematic analysis of the stock price fluctuations of the three Chinese media companies, namely, Central South Media, Huayi Brothers and Blue cursor, and compares their reasons for listing, the use of funds, and the financial situation. Business operation model, capital structure and dividend policy to seek the three media companies after the listing of the stock price differences. At the same time, this paper also hopes to provide guidance and help for investors to excavate the value of media listed enterprises. Under the background that new and old media change alternately, upgrade, domestic media enterprise ushered in another wave of listing upsurge, the research of this paper has certain theoretical and practical value. The main framework and research ideas of this paper are as follows: the first chapter briefly introduces the classification and current situation of media industry, then expounds the necessity of media companies listing, and analyzes the current situation of media companies listing. In the second chapter, the reasons of choosing CSM, Huayi Brothers and Blue cursor as sample companies are explained, and the stock price returns, risks and volatility of the three listed companies are analyzed quantitatively. The third chapter analyzes the reasons of stock price fluctuation of sample media companies from the aspects of listed reasons, capital usage, financial situation, business operation mode, capital structure and dividend policy. Chapter four analyzes and summarizes the investment of traditional publishing and printing enterprises represented by Central-South Media, the new media enterprises represented by Huayi Brothers and the advertising and public relations enterprises represented by Blue cursor.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G206-F;F832.51

【共引文献】