我国体育用品上市公司的现状研究

发布时间：2019-04-15 14:54

【摘要】：进入21世纪，随着我国经济持续增长，国民收入的提高，体育事业亦快速发展，在这样的时代大背景下，我国体育产业规模不断扩大，呈现较快的发展态势，体育产业成为21世纪的朝阳产业。作为体育产业的支柱产业，体育用品业也实现了跨越式的发展。2009年，我国体育用品全年产值751.43亿元，作为体育用品行业中的佼佼者，体育用品上市公司2009年的产值高达300多亿元，占该年度总个体育用品行业产值的约40%。可见，体育用品上市公司对体育用品行业的影响巨大。因此，对上市公司的募资情况、经营策略、经营状况和经营过程中面临的问题进行系统性分析，可为处在黄金机遇期和竞争日益激烈环境下的体育用品业的发展提供参考。本文以在香港上市的李宁(02331.HK)、安踏体育(02020.HK)、中国动向(03818.HK)、特步国际(01368.HK)、匹克体育(01968.HK)和361度(01361.HK)，，国内上市的探路者(300005.SZ)和信隆实业(002105.SZ)的八家体育用品上市公司为研究对象，先对这些公司的募资情况、经营策略进行了分析，然后通过收集这八家上市公司近三年的财务报表数据，从盈利能力、营运能力、偿债能力和成长能力四个方面确定８项评价指标，对我国体育用品上市公司的经营状况进行分析，并找出上市公司在经营中面临的问题。通过分析得出以下结论：１我国体育用品上市公司数量少，与我国体育用品业的发展不匹配；２体育用品上市公司促进了我国体育用品的发展；３体育用品上市公司整体盈利能力、营运能力和成长能力较为理想；４体育用品公司在经营中面临很多风险；并对我国体育用品业的发展提出了相关建议：１制定和完善体育用品业发展政策，为体育用品业的发展提供必要的政策支持；２创造条件使更多的体育用品企业通过资本市场融资，加速体育用品业发展；３体育用品上市公司应树立强烈的品牌保护意识；４体育用品上市公司应建立和完善多样化的销售渠道。
[Abstract]:In the 21st century, with the continuous growth of our economy, the improvement of national income and the rapid development of sports, under the background of this era, the scale of China's sports industry continues to expand, showing a relatively rapid development trend. Sports industry has become a sunrise industry in the 21st century. As the pillar industry of the sports industry, the sports goods industry has also achieved great-leap-forward development. In 2009, the annual output value of the sports goods in China was seventy five billion one hundred and forty two million nine hundred and ninety nine thousand nine hundred and ninety nine yuan, and as a leader in the sports goods industry, Sporting goods listed companies in 2009 output value of more than 30 billion yuan, accounting for about 40% of the total output value of the sporting goods industry that year. Visible, sports goods listed companies on the sporting goods industry has a huge impact. Therefore, a systematic analysis of the fund-raising situation, management strategy, management status and problems in the course of operation of listed companies can provide a reference for the development of sports goods industry in the golden opportunity period and the increasingly fierce competition environment. This article is listed in Hong Kong by Li Ning (02331.HK), Anta Sports (02020.HK), China Trends (03818.HK), 01368.HK (01368.HK), Peake Sports (01968.HK) and 361degrees (01361.HK), The eight listed sportswear companies of 300005.SZ and 002105.SZ are studied. Firstly, the fund-raising and management strategies of these companies are analyzed. Then through collecting the data of the financial statements of the eight listed companies over the past three years, eight evaluation indicators are determined from four aspects: profitability, operating capacity, solvency and growth. This paper analyzes the management status of listed sports goods companies in China, and finds out the problems faced by listed companies. Through the analysis, the following conclusions are drawn: (1) the number of listed companies of sports goods in China is small, which does not match the development of sports goods industry in our country; (2) the listed companies of sports goods promote the development of sports goods in our country; (3) the overall profitability, operation ability and growth ability of sports goods listed companies are ideal; 4) the sports goods companies face a lot of risks in their operation; And put forward some suggestions on the development of sports goods industry in our country: (1) formulate and perfect the development policy of sports goods industry, and provide the necessary policy support for the development of sports goods industry; (2) to create conditions for more sports goods enterprises to raise funds through the capital market to accelerate the development of sports goods industry; (3) to establish a strong awareness of brand protection in listed sporting goods companies; Sports goods listed companies should establish and improve diversified sales channels.
【学位授予单位】：华东交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F426.8;F832.51

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