基于游客满意度的合肥休闲农业园景观提升研究

发布时间：2018-02-03 23:31

本文关键词： 游客满意度休闲农业园景观景观游客满意度量表景观提升　出处：《合肥工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：现如今经济发展和城市化的速度加快,城市居住人口密度增加,城市生态环境面临严峻的挑战,环境问题逐渐突出。生活在城市的人们面临快速的生活节奏和巨大的工作压力,人们越来越向往恬静舒适的田园生活,渴望在大自然中感受清新的空气、绿色的食物和慢生活,休闲农业园的自然环境和农家生活符合大多数城市人放松压力、享受生活的需求,因此“休闲农业游”在中国发展起来,且成为“旅游+”时代的重要组成部分。2003年,合肥市举办了“大圩葡萄节”,此后合肥休闲农业园旅游蓬勃发展,丰乐生态园、三十岗乡生态旅游区、牛角大圩生态农业园等相继诞生,吸引了大批游客前来观光游览。景观,作为休闲农业园旅游的承载,是游客对农业园最直接、最客观的感知,直接影响游客的游览感受。环巢湖旅游圈在如火如荼的建设中,在此背景下,未来合肥市将建设“十大特色休闲农业工程”,因此需要总结已有的休闲农业园景观发展的优劣,为未来合肥市休闲农业园景观的建设提供一些参考,因此从游客的视角出发,研究当前合肥市休闲农业园景观的满意度是很有意义的课题。本文在总结国内外关于休闲农业园、休闲农业园景观、休闲农业园景观游客满意度的研究现状基础上,梳理了休闲农业园和游客满意度的相关理论和概念,并采用问卷调查的方法,研究了游客对休闲农业园的景观满意度,并利用统计方法深入研究了游客对休闲农业园景观质量的感知。主要的研究内容有:(1)构建了景观游客满意度理论模型并设计了相应量表。在文献综述的基础上,借鉴美国顾客满意度指数模型(ACSI)和旅游景区顾客满意度的指数模型(TACSI),结合休闲农业园景观游客满意度的影响因素,构建合肥市休闲农业园景观游客满意度理论模型,并做出相应的假设,即旅游动机、景观期望、景观质量、游客满意度、游后行为意向之间的关系;并在理论模型的基础上进行量表的设计,包括题项的收集、确定及初步讨论修订,在此基础上调研试测,并根据试测的结果二次修订量表题项,在二次修订的基础上进行再修订和试测,最终形成正式的实测量表。(2)选择合肥市休闲农业园的典型案例,进行实证研究。在对合肥市休闲农业园发展进行概况总结后,选取丰乐生态园和牛角大圩生态农业园,进行实地问卷调查。用SPSS19.0对于调研数据进行处理,采用描述性统计法研究游客的基本属性和旅游属性;采用相关分析法验证休闲农业园景观游客满意度理论模型的相关假设;采用因子分析的方法探究影响游客满意度的潜在因素,并将游客对休闲农业园景观感知归纳为景观文化性与特色化感知因子和美感度感知因子。在以上研究基础上,提出合肥市休闲农业园景观的提升策略,包括建设适合不同人群需求的景观,重要节点的特色营造,交通性景观的设计,农业景观和人工景观相结合,优化景观细节,注重生态保育,提高景观参与性和趣味性等。
[Abstract]:Now the city economic development and accelerated the city resident population density increased, the city ecological environment is facing severe challenges, environmental issues increasingly prominent. People living in the city is facing a rapid pace of life and work pressure, more and more people yearning for a quiet and comfortable rural life, longing to feel the fresh air in nature in green food and slow life, leisure agriculture garden of the natural environment and rural life with most of the city to relax the pressure, enjoy life needs, so the "leisure agriculture Tour" in Chinese development, and become an important part of the "Travel +.2003" era, Hefei city held a "Dawei grape since then, the Hefei Festival leisure agriculture park tourism vigorous development, fengle ecological park, thirty Township ecological tourism zone, big horn Wei eco agriculture park have been born, attracted a large number of tourists before To sightseeing. Landscape, as the bearer of leisure agriculture park tourism, tourists are the most direct to the agricultural park, the most objective perception, directly affect the tourist experience. Tourism circle around Chaohu in like a raging fire in the building, in this context, the future of Hefei city will build the "ten major feature of leisure agriculture project", so we need leisure agriculture park landscape development has summed up the advantages and disadvantages, and provide some reference for the future construction of Hefei leisure agriculture park landscape, so visitors from the perspective of research, the current Hefei city leisure agriculture park landscape satisfaction is a very meaningful topic. Based on the summarization about leisure agriculture park, leisure agriculture garden landscape. The basic agricultural garden landscape leisure tourists satisfaction research, reviews the related theory of leisure agriculture park and tourist satisfaction and concepts, and by adopting the method of questionnaire, study tour The guest of leisure agriculture park landscape satisfaction, and by using statistical methods, in-depth study of the tourists' perception of the quality of leisure agriculture garden landscape. The main contents are as follows: (1) to establish the landscape tourist satisfaction theory model and design the corresponding scale. On the basis of literature review, the American customer satisfaction index model (ACSI) and scenic spot customer satisfaction index model (TACSI), combined with the influence factors of leisure agriculture garden landscape tourist satisfaction, constructing landscape of Hefei leisure agriculture park tourist satisfaction theory model, and makes the corresponding assumptions, namely tourism motivation, landscape expectations, landscape quality, tourist satisfaction, the relationship between behavioral intention after the tour; and the scale design based on the theoretical model, including the item collection, determination and preliminary discussion and revision, on the basis of investigation and test, according to test results of the two revision Scale items, re revision and testing on the basis of the two amendment, eventually formed the formal scale measured. (2) choose the typical case of leisure agriculture garden in Hefei City, to conduct empirical research. In summary overview of the development of leisure agriculture garden in Hefei city after the selection of Ecological Agriculture Park Wei Feng ecological park and horn field survey. Using SPSS19.0 to research data, the basic attribute and the attribute of the tourists tourism descriptive statistics; related hypothesis by correlation analysis method to verify the landscape leisure agriculture park tourist satisfaction theory model; factor analysis method is adopted to explore potential factors affecting the satisfaction of tourists, and the tourists of leisure agriculture garden landscape perception into landscape culture and the characteristics of aesthetic perception and perception factor factor. Based on the above research, the landscape of Hefei Leisure Agriculture Park The promotion strategies include building suitable landscapes for different groups of people, building features of important nodes, designing traffic landscapes, combining agricultural landscapes and artificial landscapes, optimizing landscape details, focusing on ecological conservation, improving landscape participation and interest.

【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU986.5

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