《营销道德与营销文化》课程CUP教学模式探索
发布时间：2018-11-08 16:16
【摘要】：现代远程教育的教育观念、运行机制、管理方式与传统教育教学有显著的区别,人才培养模式的改革不仅仅需要教学管理模式的探索,更需要教学模式的创新。《营销道德与营销文化》课程在教学实践过程中所运用的CUP教学模式,是基于多媒体网络条件下,充分利用三网合一的教学平台即电视、网络、手机多方位的整合资源,增大了学习资源的可选择性,提高了学生学习效率。
[Abstract]:The educational concept, operating mechanism and management mode of modern distance education are obviously different from those of traditional education and teaching. The reform of talent training mode needs not only the exploration of teaching management mode, but also the reform of modern distance education. The CUP teaching model used in the course of teaching practice is based on the multimedia network condition, and makes full use of the teaching platform of "three nets in one", that is, television, network, etc. The multi-directional integration of mobile phone resources increases the selectivity of learning resources and improves the learning efficiency of students.
【作者单位】： 贵州广播电视大学;
【分类号】：F713.50-4;G434
本文编号：2319010
[Abstract]:The educational concept, operating mechanism and management mode of modern distance education are obviously different from those of traditional education and teaching. The reform of talent training mode needs not only the exploration of teaching management mode, but also the reform of modern distance education. The CUP teaching model used in the course of teaching practice is based on the multimedia network condition, and makes full use of the teaching platform of "three nets in one", that is, television, network, etc. The multi-directional integration of mobile phone resources increases the selectivity of learning resources and improves the learning efficiency of students.
【作者单位】： 贵州广播电视大学;
【分类号】：F713.50-4;G434
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，本文编号：2319010
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