我国在线教育现状考察与发展趋向研究——基于网易公开课等16个在线教育平台的分析

发布时间：2018-03-18 16:53

本文选题：在线教育　切入点：互联网教育思维　出处：《电化教育研究》2017年08期 　论文类型：期刊论文

【摘要】：选取网易公开课等16个在线教育平台为研究对象,运用调查研究法、内容分析法,全面考察国内在线教育的现状,明确存在的问题与困难,基于相关的政策法规、资本投入、支撑技术和社会需求等,从宏观和微观两个层面阐述了我国在线教育的发展趋向。我国在线教育的现状表现为:市场规模快速扩张、用户规模持续增长,但同时存在"异化"现象突出、平台功能单一、市场领域细分不够、教育资源同质化、教与学模式互动性差、交互难以适应学习需要、商业模式缺乏创新、盈利模式不明确等问题。发展趋向方面:宏观层面包括树立互联网教育思维、回归服务本位,建立学分银行、衔接国民教育体系;微观层面包括市场领域细分化、垂直化,教育资源多样化、推送化,教学活动移动化、泛在化,学习服务智能化、差异化,商业模式转向C2B、O2O2O,盈利模式清晰化、多元化。
[Abstract]:This paper selects 16 online education platforms such as NetEase's open course as the research object, uses the investigation research method, the content analysis method, comprehensively inspects the present situation of the domestic online education, clearly exists the question and the difficulty, based on the related policies and regulations, the capital investment, This paper expounds the development trend of online education in China from macro and micro aspects, such as supporting technology and social demand. The present situation of online education in China is as follows: the market scale expands rapidly, the user scale continues to grow, But at the same time, the phenomenon of "alienation" is prominent, the platform function is single, the market domain is not subdivided enough, the educational resources are homogenized, the interaction between teaching and learning is poor, the interaction is difficult to adapt to the needs of learning, and the business model lacks of innovation. Profit model is not clear and so on. Development trend: macro level includes setting up Internet education thinking, returning to service standard, establishing credit bank, connecting national education system, microcosmic level including market field division, vertical, vertical, and so on. Educational resources are diversified, pushed, teaching activities are moved, ubiquitous, learning service is intelligent, differentiation, business model turns to C _ 2B _ 2O _ 2O _ 2O, profit model is clear and diversified.
【作者单位】：西北师范大学教育技术学院;
【基金】：河南省2015年科技发展计划项目“河南省信息化发展国内外比较研究”(项目编号:152400410614) 河南省高校青年骨干教师资助计划项目“基于生态系统理论的信息技术教师专业情意提升研究”(项目编号:2014GGJS-199)
【分类号】：G434

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