西安大学生与新加坡大学生消费观的对比研究

发布时间：2018-04-10 13:09

本文选题：大学生 + 消费观　；参考：《西安工业大学》2013年硕士论文

【摘要】：消费作为人类产品生产的最终目的,在整个社会再生产过程中具有非常重要的地位和作用。社会生产的各个环节也需要依靠消费活动链接在一起。人们的消费内容、需求、方式模式等不但与人类的历史文化、传统习俗、社会经济情况等有着重要的联系,另外还受到人们消费观念的影响。在学生时期,大学生的人生观、世界观、价值观等还未完全成形,还处于发展阶段,他们的消费行为及习惯反映了时代发展的特点,是其生活状态及价值观的体现之一。应当充分重视和研究大学生的消费观,同时注意引导其树立正确的消费观,这对于大学生的健康成长来说至关重要。在此背景下,本文选取了新加坡大学生和西安大学生两个群体的消费观作为研究对象,用全球化的视角对二者深入对比分析。就新加坡大学生和西安大学生的消费背景、消费行为及其形成原因进行了研究调查,最后对比两地大学生消费观,找出二者之间的相同点以及不同点。结合我国国情以及大学生的现实情况,给出了一些建议,主要有：学校要加强对学生的教育,培养学生健康的消费观；社会应当发挥导向作用,给予大学生群体以正确的引导；家庭营造一个好的微观氛围,让大学生形成一个好的积极向上的消费观,这些措施共同作用从而使大学生形成正确消费观。
[Abstract]:As the ultimate purpose of human consumption products, plays a very important role in the whole process of social reproduction. All aspects of social production also need to rely on consumption activities linked together. Consumer content, the demand of people, not only with the mode of human history and culture, traditional customs, social and economic situation has an important the contact is also affected by people's consumption concept. As a student, college students' Outlook on life, world outlook, values have not yet fully formed, is still in the development stage, their consumption behavior and habits reflect the characteristics of the times, is a reflection of the state of their lives and values. We should pay more attention to and Study on the consumption of college students, and guide them to establish a correct view of consumption, it is essential for the healthy growth of college students. Under this background, this paper selects the new Singapore students and college students in Xi'an two groups of consumption as the research object, in-depth comparison of the two analysis with the perspective of globalization. Singapore and Xi'an college students' consumption background, consumer behavior and the reasons of the research, comparison of two college students consumption concept, find out the similarities between the two and different. Combined with the reality of the situation of our country and college students, puts forward some suggestions, mainly include: the school should strengthen the education of students, cultivating students' healthy consumption concept; society should play a leading role, give correct guidance to college students; family to create a good micro atmosphere, let students form a the positive view of consumption, the combined effect of these measures so as to enable students to form a correct view of consumption.

【学位授予单位】：西安工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G645.5

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