新媒体对北京体育大学学生社团建设的影响及其对策研究

发布时间：2018-05-12 00:43

本文选题：学生社团 + 学生社团建设　；参考：《北京体育大学》2013年硕士论文

【摘要】：新媒体是利用数字技术、网络技术,通过互联网、宽带局域网、无线通信网、卫星等渠道,以及电脑、手机、数字电视机等终端,进行大众传播和人际沟通的形态。新媒体时代的来临对青少年特别是大学生群体产生重要影响,而高校学生社团正是大学生最常使用新媒体进行交流沟通的场所,在享受新媒体带来的便捷环境的同时,新媒体也会通过学生社团对大学生产生消极影响。因此,找到新媒体作用于社团的途径,找出新媒体消极作用的具体表现,才能有的放矢的制定针对性的社团管理策略。采用实证研究思路,首先通过对社团管理研究、思想政治教育领域的专家学者以及各高校学生社团管理的负责人进行访谈,获取新媒体对学生社团影响的主要途径和利弊因素、学生社团使用新媒体的手段、应对新媒体消极影响的方法等。然后编制《高校学生社团建设情况调查表》,并对北京体育大学47个学生社团的社员、社长及社联主席团成共计502人进行施测,将所得数据进行比较研究。结果表明：1.北京体育大学学生社团采用“新老结合”的媒介运用方法,但社团运行主要依靠新媒体技术。新媒体技术对于学生社团活动的内容形式、建设管理均产生影响；2.新媒体对理论类学生社团的消极影响最大,对体育类社团的消极影响最小；3.不同社团卷入身份对新媒体影响的认知存在差异,社团管理者对于新媒体对学生社团影响的认知更为全面；4.新媒体对北京体育大学学生社团负向作用的应对策略有：加强对新媒体知识、技术的学习和应用；加强对学生社团成员的思想政治教育；加强对新媒体应用的引导。
[Abstract]:The new media is the form of mass communication and interpersonal communication through the Internet, broadband LAN, wireless communication network, satellite and other channels, as well as computer, mobile phone, digital television and other terminals, using digital technology, network technology, the Internet, broadband LAN, wireless communication network, satellite and other channels. The arrival of the new media era has an important impact on the teenagers, especially the college students, and the college student associations are the places where the college students most often use the new media for communication and communication, while enjoying the convenient environment brought by the new media. New media will also have a negative impact on college students through student associations. Therefore, only by finding the way of new media acting on the community and finding out the concrete manifestation of the negative role of the new media, can we formulate the targeted management strategy of the association. Through the research of community management, experts and scholars in the field of ideological and political education, and the responsible person in charge of student association management in colleges and universities, the main approaches and advantages and disadvantages of the new media to the student associations are obtained. Student associations use the means of new media, to deal with the negative impact of new media and so on. Then the questionnaire of college student association construction was compiled, and 502 members, directors and presidium of 47 student associations of Beijing physical Education University were tested, and the obtained data were compared and studied. The result shows that 1: 1. The student association of Beijing physical Education University adopts the media application method of "new and old combination", but its operation mainly depends on new media technology. New media technology has an impact on the content form and construction management of student community activities. The negative influence of new media on theoretical student associations is the greatest, and on sports associations is the least. Different associations involved in the identity of the new media impact of cognitive differences, community managers of the new media on the impact of student associations more comprehensive cognition. 4. The coping strategies of new media to the negative role of student associations in Beijing physical Education University include: strengthening the study and application of new media knowledge and technology, strengthening ideological and political education for members of student associations, and strengthening the guidance to the application of new media.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G807.4;G645.57

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