AC学院营利方案优化研究

发布时间：2018-05-25 21:32

本文选题：市场经济 + 营利性　；参考：《西南交通大学》2013年硕士论文

【摘要】：一直以来,高等教育在人们的心目中是神圣的。提起大学,大家都会联想到那些历史悠久、绿树成荫、校园优美的公立性大学。然而事实上,在高等教育大众化的今天,公立性大学远远不能满足社会需求。在市场经济为主导的社会进程中,独立学院和民办大学等非公立性大学已经日益成熟并发展壮大。其经营模式和学生培养战略都以学生产品为导向,逐渐企业化经营,并以最终营利为目的。而对于学生和家长来说,花钱上大学也早已被人们所普遍接受。大学,正在被附上越来越浓的商业色彩。笔者在几年前也无法明白追求利润的动机怎么能够和教育宗旨恰到好处的共存,甚至认为这些营利性的高等教育机构是学术界的渣滓。而现在,置身于其中,重新审视这个领域,实际上这些大学在做的是一件伟大的事。因为它们所做的一切正好满足了社会不断增长的高等教育需要与高等教育资源不足之间的矛盾。但终归是做教育,这些大学在培养学生的前提下,如何保证既能满足他们的办学宗旨,又能很好地营利?是否有“双赢”的模式?本研究拟在解答这些问题。 AC学院既是A大学的独立学院,又有民办成分,是营利性大学的典型代表。本研究以AC学院为载体,从一个经济人的角度,分析学院现有的营利模式和存在的问题,并提出一系列可行的建议和措施,以达到优化的目的。笔者对本文的第1、2章,以营利性大学的相关理论为指导,结合我国国情,对国内非公立大学的营利必然性进行了分析。本文的第3、4章是论文的重点,分析了AC学院目前的经营模式和外部经济关系,分析了当前存在的问题：专业设置粗放、培养模式落后、学生输出不畅、副产品利用不当、资金来源单一和利益分配不均等；接着主要针对资金来源单一、利益分配不均、副产品利用不当等问题提出了对应的措施。本研究认为,像AC学院这类非公立性大学的营利性主要应该从融资集团化、学生培养模式创新、副产品营利变革、扩大与企事业合作等几个方面来进行优化。最后,对优化措施的实施进度、效果预测和风险控制在第5章中进行了阐述。
[Abstract]:Higher education has always been sacred to people. When it comes to universities, we all think of public universities with long history, tree-lined trees and beautiful campuses. However, in fact, in today's higher education popularization, public universities can not meet the needs of society. In the process of market-oriented society, non-public universities such as independent colleges and private universities have become more and more mature. Its management model and student training strategy are guided by students' products and gradually run as enterprises, with the aim of making profit. For students and parents, spending money on college has long been widely accepted. Universities, are being attached with a growing commercial color. A few years ago, the author could not understand how the motive of profit could coexist with the aim of education, and even thought that these profit-making institutions of higher education were the scum of academia. And now, in the midst of this, revisiting the field, what these universities are actually doing is a great thing. Because what they do meets the contradiction between the growing needs of higher education and the shortage of higher education resources. But in the end is to do education, these universities in the premise of training students, how to ensure that they can not only meet the purpose of running a school, but also a good profit? Is there a "win-win" model? This study is intended to answer these questions. The AC College is not only the independent college of A University, but also the private component. It is the typical representative of the profit-making university. This study takes AC College as the carrier, from the angle of an economic person, analyzes the existing profit model and existing problems of the college, and puts forward a series of feasible suggestions and measures to achieve the purpose of optimization. Under the guidance of the relevant theories of for-profit universities and the situation of our country, the author analyzes the inevitability of making profits of non-public universities in China. Chapter 3 of this paper is the focus of the paper. It analyzes the current management mode and external economic relationship of AC College, and analyzes the existing problems: extensive setting of major, backward training mode, poor output of students, improper use of by-products, etc. The single source of funds and the unequal distribution of benefits, then mainly in view of the single source of funds, uneven distribution of benefits, improper use of by-products and other issues put forward the corresponding measures. This study holds that the profitability of non-public universities such as AC colleges should be optimized from several aspects, such as financing collectivization, student training mode innovation, by-product profit transformation, and expansion of cooperation with enterprises and institutions. Finally, the implementation progress, effect prediction and risk control of optimization measures are described in Chapter 5.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G648.7

【参考文献】