消费主义透视下的大学生消费观教育研究

发布时间：2018-06-01 09:32

本文选题：消费主义 + 大学生消费观教育　；参考：《闽南师范大学》2015年硕士论文

【摘要】：消费主义是一种随消费社会而生的盛行于当代西方社会并对世界产生普遍影响的意识形态。此种意识形态相信积极消费行为能够增进个人幸福和社会福利的发展,主张以增加消费为目的规划、建构个人和社会生活,并将消费视作人表达、实现自身价值的主要手段。凯恩斯主义的产生、借贷消费的普及和媒体消费文化的崛起是其产生和兴起的主要标志。在当代西方,消费主义对经济、政治、文化、生态等社会生活的各个领域都产生了重大影响,它以消费核心消解生产中心,推崇工具理性,纵容个人私欲的无度膨胀,引发了诸多社会问题和危机。将消费扩张视作经济发展源泉的经济观,将消费数量的多寡视作个人和社会发展程度判断标尺的伦理观,将经济价值当作人价值归宿的价值观是消费主义问题生成意识根源。缘于消费主义影响不断扩张的时代背景,针对其对当代中国大学生的影响场域需要构建大学生德性消费观并将其付诸思想政治教育实践。思想政治教育视域下的消费观亦可被看作消费伦理观。大学生德性消费观是德性消费伦理观、自立消费观或工作消费观、精神消费观以及人本消费观四个方面意义的关联体系。它以德性消费伦理为总体内容,是德性伦理学在大学生消费领域的具体化和延伸,而德性消费伦理的核心是工作消费伦理,即以工作创造的价值为基础的消费伦理,而工作消费伦理的核心是共创共享的工作共同体伦理。大学生德性消费观是以马克思主义消费观为基础的科学消费观的新范式,是符合大学生存在境遇的一种新观念,对于大学生消费实践和自由全面发展具有重要的导向意义。循着大学生德性消费观的内涵意义,大学生消费观教育内容的总体范式是以德性消费观教育消解消费主义的功利化消费观,核心指向是以工作消费观教育对抗消费主义的消费自由观,高级形式是以精神消费观教育摒弃消费主义的物化消费观,价值旨归是以人本消费观教育弃绝消费主义的工具消费观。由此,以思想政治理论课为主渠道的多课程教育、以学校为统领的多主体教育、以载体文化为主要形式的多校园文化教育、以社会实践为主要形式的多实践教育,就构成了大学生消费观教育的基本路径。
[Abstract]:Consumerism is a kind of ideology prevailing in contemporary western society and exerting universal influence on the world. This kind of ideology believes that positive consumption behavior can promote the development of individual happiness and social welfare, and advocates planning for the purpose of increasing consumption, constructing personal and social life, and viewing consumption as the main means of expressing and realizing one's own value. The emergence of Keynesianism, the popularization of borrowing consumption and the rise of media consumption culture are the main signs of its emergence and rise. In the contemporary West, consumerism has had a significant impact on all fields of social life, such as economy, politics, culture, ecology, and so on. Caused many social problems and crises. Taking consumption expansion as the source of economic development, the amount of consumption as the criterion of personal and social development, and the value of economic value as the end-result of human value is the root of the problem of consumerism. Because of the expanding influence of consumerism, it is necessary to construct the moral consumption concept of college students and put it into practice of ideological and political education in view of its influence on contemporary Chinese college students. The view of consumption in the field of ideological and political education can also be regarded as the view of consumption ethics. The moral consumption view of college students is the related system of moral consumption ethics, independent consumption or work consumption, spiritual consumption and humanistic consumption. It takes the moral consumption ethics as the overall content, and is the embodiment and extension of the virtue ethics in the field of college students' consumption. The core of the moral consumption ethics is the work consumption ethics, that is, the consumption ethics based on the value created by the work. The core of working consumption ethics is to create shared working community ethics. The moral consumption view of college students is a new paradigm of scientific consumption view based on Marxist consumption view. It is a new concept which accords with the existence situation of college students and has important guiding significance for college students' consumption practice and free and all-round development. Following the connotation meaning of college students' moral consumption view, the overall paradigm of college students' consumption view education content is to eliminate the utilitarian consumption view of consumerism by virtue consumption view education. The core point is to fight against consumerism's consumption freedom view with work consumption view education, and the advanced form is to abandon the materialized consumption view of consumerism with the spirit consumption view education. The value purport is to abandon the tool consumption view of consumerism by humanism consumption view education. Thus, the multi-curriculum education with ideological and political theory as the main channel, the multi-subject education with the school as the leader, the multi-campus culture education with the carrier culture as the main form, the multi-practice education with the social practice as the main form. It constitutes the basic path of college students'consumption view education.
【学位授予单位】：闽南师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G641

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