大学生利用社会化媒体交往成本效益研究

发布时间：2018-06-01 14:09

本文选题：社会化媒体 + 交往　；参考：《江苏师范大学》2013年硕士论文

【摘要】：社会交往作为大学生个体发展的重要组成部分，是每个大学生都必须面对和处理的现实问题。而随着社会化媒体的广泛应用，利用社会化媒体的交往俨然已成为大学生信息时代人际交往的重要方式。因此能否有效地发挥社会化媒体的积极影响，对大学生成长成才目标的实现有着至关重要的影响。本研究基于社会交换理论，从成本效益角度探究大学生利用社会化媒体交往的行为。借助经济学中显性成本与隐性成本的划分以及马克思的人的全面发展理论的核心思想，探究大学生利用社会化媒体交往成本效益指标要素，并通过编制大学生利用社会化媒体交往的成本效益量表以构建大学生利用社会化媒体交往的成本效益指标体系。进而利用数据包络分析法定量分析大学生个体利用社会化媒体交往的有效程度以及不足之处，从而为提高大学生网络交往管理水平、促进大学生全面发展指明方向。本研究的主要结论如下： 1．大学生利用社会化媒体交往的最终成本指标确定为：金钱投入、时间投入、精力投入、情感投入、专用性资产投入。2．大学生利用社会化媒体交往的最终效益指标包括4个一级指标，，即需求满足、能力增长、社会关系拓展、个性发展，9个二级指标，即生存需求满足、相互关系需求满足、成长发展需求满足、学习能力增长、社交能力增长、社会关系丰富性拓展、社会关系质量发展、创新性发展、独立自主性发展。3．结合实证分析结果以及访谈内容，从个体和行政班两个层面提出提升大学生利用社会化媒体交往的成本效益DEA有效性的对策。个体层面，根据松弛变量分析结果，按照大学生在利用社会化媒体交往过程中主要的产出不足的效益指标将非技术有效的大学生分为需求满足缺乏类、能力增长不足类、社会关系拓展匮乏类、个性发展不足类这四大类，从这四大类大学生其效益产出不足的主要原因出发，分别探寻提高大学生个体利用社会化媒体交往的成本效益DEA有效性的对策。行政班层面，主要通过运用微群构建网上班级以及增加班级凝聚力这两方面来增强班级利用社会化媒体交往成本效益DEA有效率。
[Abstract]:As an important part of the individual development of college students, social interaction is a realistic problem that every college student must face and deal with. With the wide application of social media, the use of social media has become an important way of interpersonal communication in the information age of college students. Therefore, whether or not social media can play a positive role in the realization of the goal of college students' growth is of great importance. Based on the theory of social exchange, this study explores the behavior of college students using social media from the point of view of cost-benefit. With the help of the division of explicit cost and recessive cost in economics and the core idea of Marx's theory of human comprehensive development, this paper probes into the factors of cost-benefit index of college students using social media. By compiling the cost-benefit scale of college students' social media communication, the cost and benefit index system of college students' social media communication can be constructed. Then the effective degree and deficiency of social media communication among college students are analyzed quantitatively by using data envelopment analysis, so as to improve the management level of college students' network communication and to point out the direction of promoting the overall development of college students. The main conclusions of this study are as follows: 1. The final cost index of college students' social media communication is: money investment, time investment, energy investment, emotion investment, special asset investment. 2. The final benefit index of college students' social media communication includes four first-level indicators, namely, demand satisfaction, ability growth, social relations expansion, personality development, nine secondary indicators, namely, the satisfaction of survival needs, and the satisfaction of mutual relationship needs. Growth and development needs meet, learning ability growth, social relations richness expansion, social relations quality development, innovative development, independent development. Based on the results of empirical analysis and the content of interviews, this paper puts forward some countermeasures to enhance the cost-effectiveness DEA effectiveness of social media communication among college students from the two aspects of individual and administrative class. At the individual level, according to the results of relaxation variable analysis, according to the main benefit index of insufficient output in the process of using social media, the non-technical and effective college students are divided into lack of demand satisfaction and insufficient ability growth. The four categories of social relations expansion and lack of personality development are based on the main reasons for the insufficient benefit and output of these four categories of college students. This paper explores the countermeasures to improve the cost-effectiveness DEA effectiveness of individual students using social media. At the administrative class level, the efficiency of DEA in social media communication can be enhanced by using micro group to construct online class and to increase class cohesion.
【学位授予单位】：江苏师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G645.5;G206

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