试论社交网络平台的分化趋势与校园网络文化的转型路径

发布时间：2018-07-06 19:02

本文选题：社交网络 + 分化趋势　；参考：《思想理论教育导刊》2013年05期

【摘要】：2004年以来,以人人网、新浪微博、腾讯微信为代表的各类商业社交网络应用交替兴起、平行发展,在高校学生的网络文化生活中扮演重要的角色。与此同时,包括各主要高校BBS在内的校园网站在用户规模、技术改进和话题重心方面发生着显著的变化;传统校园网络文化平台在信息供求格局和"观念市场"中日益处于被动地位。在参与主体日益分化、用户日益分流、校园平台趋于内卷的大背景下,高校校园网络文化的创新发展亟需认清网络发展规律,科学把握自身价值功能定位,着力发挥高校文化特质的比较优势,尝试采用跨越式发展的思路和方法,综合运用既有网络技术和运营模式,在一体化的网络社会环境中,建造校园网络文化的高地。
[Abstract]:Since 2004, various commercial social network applications represented by Renren.com, Sina Weibo and Tencent WeChat have emerged alternately and developed in parallel, playing an important role in the network cultural life of college students. At the same time, the campus websites, including the BBS of major colleges and universities, have undergone significant changes in terms of user size, technical improvement and topic focus. The traditional campus network culture platform is in the passive position in the information supply and demand pattern and the concept market. Under the background that the participants are becoming more and more divided, the users are diverging day by day and the campus platform tends to be in the inner circle, the innovation and development of the campus network culture in colleges and universities need to recognize the law of network development and scientifically grasp the function orientation of their own value. This paper tries to give full play to the comparative advantages of the cultural characteristics of colleges and universities, tries to adopt the idea and method of leap-forward development, synthetically applies the existing network technology and operation mode, and constructs the highland of campus network culture in the integrated network social environment.
【作者单位】：北京大学青年研究中心;
【分类号】：G641

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