新疆高校网络舆情引导策略研究

发布时间：2018-08-03 08:43

【摘要】：随着信息技术的迅速发展,互联网不仅改变了人们的生活方式,也成为了大学生学习娱乐、讨论沟通和建言献策的重要渠道和平台。互联网本身具备的隐匿和开放特性,使得积极健康的高校网络舆情能正确的引导人,然而网络上也充斥着大量虚假和不良的信息,此类舆情信息对于新疆团结稳定大局的构建有负面影响。新疆高校大学生,具有比较活跃的思维并且很容易产生波动,其网络舆情的发生和走向是维护高校稳定的关键因素,同时也关系到新疆的和谐平安。因此,从新疆高校内部因素和外部因素统筹考虑,都应积极研究网络舆情现状和问题,从而提出行之有效的引导策略和途径。本文由六个章节组成,第一章为绪论部分,这一部分分别对论文的研究背景、研究现状、研究意义及研究方法进行了阐释；第二章的内容主要涵盖了高校网络舆情的内涵、包含的内容、特征及本文研究的理论依据；第三章采用问卷调查和跟踪观察的方法对新疆高校网络舆情的现状进行分析,并通过典型案例分析的方法论证了乌鲁木齐“5·22事件”发生后,政府相关部门和新疆各高校所做出的引导对策；第四章运用SWOT分析的方法梳理了新疆高校网络舆情引导工作中所面临的机遇和挑战,对内外部因素综合分析,着重阐释了当前新疆高校网络舆情引导的劣势及问题,从而得出加强引导的必要性；第五章从遵循引导原则、新疆高校加强网络舆情引导平台建设、加强引导队伍建设及在教学过程中着重培育大学生形成良好的媒介素养四个方面重点阐述了如何构建疆高校网络舆情有效地引导策略和途径；第六章在前五章研究结果的基础上,结合新疆高校的实际情况,得出了文章的结论并指出研究的不足之处和有待后续研究的方向和重点。
[Abstract]:With the rapid development of information technology, the Internet has not only changed people's way of life, but also become an important channel and platform for college students to study, entertain, discuss, communicate and offer advice. The Internet itself has the characteristics of concealment and openness, which makes the positive and healthy university network public opinion can guide people correctly, but the network is also full of false and bad information. This kind of public opinion information has negative influence on the overall situation of Xinjiang unity and stability. College students in Xinjiang have more active thinking and are prone to fluctuations. The occurrence and trend of network public opinion is the key factor to maintain the stability of colleges and universities, but also related to the peace and harmony of Xinjiang. Therefore, considering the internal and external factors of Xinjiang universities as a whole, we should actively study the current situation and problems of network public opinion, so as to put forward effective guiding strategies and approaches. This paper is composed of six chapters, the first chapter is the introduction part, this part respectively explains the research background, research status, research significance and research methods; the second chapter mainly covers the connotation of university network public opinion. The third chapter analyzes the current situation of network public opinion in Xinjiang colleges and universities by means of questionnaire survey and follow-up observation. After the "522 incident" occurred in Urumqi, the guiding countermeasures made by the relevant government departments and Xinjiang colleges and universities were demonstrated by the method of typical case analysis. The fourth chapter combs the opportunities and challenges in the guidance of network public opinion in Xinjiang colleges and universities by using the method of SWOT analysis, analyzes comprehensively the internal and external factors, and emphatically explains the disadvantages and problems of the network public opinion guidance in Xinjiang colleges and universities at present. In the fifth chapter, according to the guiding principle, Xinjiang colleges and universities strengthen the construction of network public opinion guiding platform. To strengthen the construction of leading team and to cultivate college students to form good media literacy in the course of teaching, this paper mainly expounds how to construct the effective guiding strategy and approach of network public opinion in Xinjiang universities. On the basis of the results of the first five chapters and the actual situation of Xinjiang universities, the sixth chapter draws the conclusion of the article and points out the deficiency of the research and the direction and emphasis of the future research.
【学位授予单位】：新疆农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G647;G206

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