地方本科院校广告学专业实践教学体系的探索与实践

发布时间：2018-11-18 11:10

【摘要】：对于地方本科院校广告学专业而言,以培养高级应用型人才为目标,探索符合自身定位的实践教学模式,进行系统的、多层次、多平台、开放式的实践教学尤为重要和现实。这既是市场的需要,更是地方本科院校广告学专业自身发展的需要。
[Abstract]:For the advertising specialty of local undergraduate colleges, it is very important and realistic to cultivate advanced applied talents, to explore the practical teaching mode which accords with their own orientation, and to carry out systematic, multi-level, multi-platform and open practical teaching. This is not only the need of the market, but also the needs of the development of advertising major in local undergraduate colleges.
【作者单位】：衡阳师范学院新闻与传播系;
【基金】：湖南省教育厅教改项目“地方本科院校广告学专业构建实践教学体系研究与实践”(编号:湘教通〔2011〕315号)阶段性成果
【分类号】：G642;F713.8-4

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