网络传播对高校思想政治教育的影响及对策

发布时间：2019-05-16 05:40

【摘要】：本文引入了传播学中的“议程设置功能”理论、“把关人”理论、“培养”理论和“沉默的螺旋”理论四大理论，探讨网络传播对高校思想政治教育的积极影响和消极作用，着重针对网络传播对高校思想政治教育带来的困境提出相应的对策。全文共有五章内容。整个论文结构前四章，即网络传播概述，网络传播与高校思想政治教育的耦合，网络传播提升高校思想政治教育的创新力，，网络传播对高校思想政治教育带来的困境，是为第五章网络传播环境下高校思想政治教育的应对策略,铺路搭桥做准备，进而从传播内容，传播主体，传播受众，传播环境四方面提出相应的对策。即以社会主义核心价值体系引领高校思想政治教育；打造适应信息化发展的高校思想政治教育队伍；开展受众媒介素养教育与培训；加强网络监控以净化网络传播环境。其中突出的特点是实现了将传播学四大理论作为一根主线贯穿全文始终的目的，尤其在应对策略中，凸显了传播学理论与高校网络思想政治教育的紧密结合，将其有效融为一体，避免了传播学理论与高校网络思想政治教育各自为阵的“两张皮”现象。在第五章第一节中，笔者创造性地提出坚持将“内容为王”的传播理念运用于高校网络思想政治教育中，纵观现有相关文献，应该是一亮点。当然，新思路的提出显得甚为稚嫩，还需要不断地思考、探索。在第五章第四节，加强网络监控以净化网络传播环境中，笔者提出，将硬性监控和隐性监控相结合的网络传播环境监控策略，即除了制定相应法律法规、运用网络技术等硬性监控手段之外，还应该运用隐性监控也可称之为间接监控，即有意识地设置议程以实现隐性监控；由“把关人”向“意见领袖”转变，担当监督者角色两点内容。还是那句话，只凭借简单地堵截负面信息并不是解决网络传播极端自由化的深层次的有效对策，而应把“硬性监控”和“隐性监控”相结合，创设健康的网络传播环境，营造良好的网络传播氛围，作为高校网络思想政治教育工作者“把关”的有效手段。
[Abstract]:This paper introduces the theory of "agenda setting function", the theory of "gatekeeper", the theory of "training" and the theory of "silent spiral" in communication, and probes into the positive and negative effects of network communication on ideological and political education in colleges and universities. This paper puts forward some corresponding countermeasures for the predicament brought by the network communication to the ideological and political education in colleges and universities. There are five chapters in the full text. The first four chapters of the whole paper, that is, the overview of network communication, the coupling of network communication and ideological and political education in colleges and universities, the network communication improves the innovation ability of ideological and political education in colleges and universities, and the predicament brought about by network communication to ideological and political education in colleges and universities. It is to prepare for the countermeasures of ideological and political education in colleges and universities under the network communication environment, and then put forward the corresponding countermeasures from four aspects: communication content, communication subject, communication audience and communication environment. That is, to lead the ideological and political education in colleges and universities with the socialist core value system; to build the ideological and political education team in colleges and universities to adapt to the development of information technology; to carry out the media literacy education and training of the audience; and to strengthen the network monitoring to purify the network communication environment. The outstanding characteristic is to realize the purpose of running through the full text as a main line of the four theories of communication, especially in the coping strategies, which highlights the close combination of communication theory and network ideological and political education in colleges and universities. The effective integration of communication theory and network ideological and political education in colleges and universities avoids the phenomenon of "two skins" of communication theory and network ideological and political education in colleges and universities. In the first section of the fifth chapter, the author creatively puts forward that the communication concept of "content is Wang" should be applied to the network ideological and political education in colleges and universities, and it should be a bright spot to look at the existing relevant literature. Of course, the new ideas appear to be very young, but also need to constantly think and explore. In the fourth section of the fifth chapter, in order to strengthen the network monitoring in order to purify the network communication environment, the author puts forward the monitoring strategy of the network communication environment, which combines hard monitoring and hidden monitoring, that is, in addition to formulating the corresponding laws and regulations, In addition to the use of network technology and other hard monitoring means, we should also use implicit monitoring, which can also be called indirect monitoring, that is, consciously set the agenda to achieve hidden monitoring; Change from "gatekeeper" to "opinion leader" and play the role of supervisor. In that same sentence, simply intercepting negative information is not a deep and effective strategy to solve the extreme liberalization of network communication, but should combine "hard monitoring" with "hidden monitoring" to create a healthy network communication environment. Create a good network communication atmosphere, as an effective means of network ideological and political education workers in colleges and universities.
【学位授予单位】：兰州交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G641

【参考文献】