贵州省休闲体育与旅游产业融合发展研究

发布时间：2017-12-28 10:38

本文关键词：贵州省休闲体育与旅游产业融合发展研究　出处：《成都体育学院》2016年硕士论文　论文类型：学位论文

【摘要】：旅游产业被誉为21世纪的朝阳产业,经过改革开放后三十多年的发展,旅游产业逐渐成为我国国民经济体系中的又一支柱产业。贵州省在“十二五”规划中将旅游业总体定位为:将旅游业培育成为推动贵州经济社会实现又好又快、更好更快发展的战略性支柱产业,培育成为实现贵州人民致富脱贫,让人民群众更加满意的现代服务业。贵州省依靠独特的自然、生态、文化和历史资源,抢抓中国正在步入休闲时代和全民旅游新阶段的历史机遇,在建设生态文化旅游大省,打造贵州体育产业和旅游产业的核心竞争力。体育产业发展的一个重要“新常态”就是其在更大范围、更深层上与相关产业的融合,而结合贵州本就是一个多民族文化的省份,以文化作为体育产业与旅游产业融合的结点,更高地发展休闲体育产业是必然的趋势。本文运用文献资料法、归纳分析法、访谈法,实地调查法等研究方法,对休闲体育产业与旅游产业融合特性进行了研究和分析,对目前贵州省休闲体育与旅游产业融合的过程中还是有很多的问题进行了梳理,例如泛商业化的问题、品牌化程度较低的问题、缺乏完整体系的问题、经营管理的问题等。针对这些问题,文章提出贵州省休闲体育与旅游产业融合发展策略,为了顺利实现休闲体育与旅游产业的融合,应需要注重政府宏观调控、深入挖掘文化内涵、加大媒体定向宣传、注重产品创新开发、健全产业制度保障。
[Abstract]:Tourism industry is known as the sunrise industry in twenty-first Century. After thirty years of development after the reform and opening up, tourism industry has gradually become another pillar industry in China's national economic system. Guizhou province in 12th Five-Year the overall positioning "plan. Tourism: tourism as a strategic pillar industry to promote the Guizhou economic society, to achieve sound and rapid development of better and faster, it becomes Guizhou rich people out of poverty, make people more satisfied with the modern service industry. Guizhou relies on its unique natural, ecological, cultural and historical resources to seize the historical opportunity that China is stepping into the new era of leisure era and the whole nation's tourism. In building an ecological and cultural tourism province, it will create the core competitiveness of Guizhou's sports industry and tourism industry. A "new normal" development of the sports industry is in a wider scope and deeper and related industries integration, combined with the Guizhou is a multi-ethnic cultural province, with culture as the sports industry and tourism industry convergence node, the higher the development of leisure sports industry is an inevitable trend. In this paper, using the method of literature and induction analysis method, interview method, field survey method and other research methods, fusion characteristics of leisure sports industry and tourism industry through the research and analysis of the current Guizhou province leisure sports and tourism industry convergence there are still many problems are summarized, such as commercialization problems, the problem of low degree of brand, the lack of a complete system of problems, management problems etc.. To solve these problems, this paper proposes the development strategies of integration of Guizhou leisure sports and tourism industry, in order to realize integration of leisure sports and tourism industry, we should need to pay attention to the government's macro-control, dig deep cultural connotation, increase media publicity, focus on product innovation oriented development, improve the industrial security system.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G812.7;F592.7

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