河南省郑州市网球俱乐部运行机制研究

发布时间：2018-01-01 08:36

本文关键词：河南省郑州市网球俱乐部运行机制研究　出处：《西北师范大学》2015年硕士论文　论文类型：学位论文

【摘要】：2014年10月,国务院发布《关于加快发展体育产业促进体育消费的若干意见》,全民健身上升为国家战略,将体育产业定位为绿色产业、朝阳产业,提出以发展体育产业、促进体育消费为出发点和落脚点。明确将推动体育产业发展和全民健身广泛实施作为今后长期的一项国家战略。这为推动体育产业转型升级,促进群众体育发展,进一步加强体育强国建设和不断满足人民群众日益增长的文化需要,提供了坚实的政策指引和战略发展方向。郑州作为河南的省会城市,拥有较为完善的公共体育设施和众多的体育群体,竞技体育与群众体育发展势头迅猛,尤其是网球运动具有广泛的群众基础,网球俱乐部已成为推动郑州市网球运动发展的重要载体。本文以文献资料法、问卷调查法、访谈法、统计法为研究方法,以郑州市网球俱乐部的运行机制为研究对象,从构成俱乐部运行的要素的几个方面,包括人力、物力、资金以及信息和管理等方面对郑州市网球俱乐部的运行进行调查分析,以了解郑州市网球俱乐部的开展现状和发展模式,能够及时的找出郑州市网球俱乐部存在的主要问题以及影响其发展的因素,结合当前郑州市网球运动发展的基本情况,提出未来发展的基本方向与对策,研究其运行机制不仅可以为郑州市网球俱乐部的发展提供理论参考,而且对推动郑州市网球运动的普及和在群众中的开展具有重要的现实意义,经研究分析得出以下结论:1网球俱乐部组织形式是郑州市网球运动发展的基本路径和主要运作模式。2郑州市网球俱乐部运行机制不完善,其主要表现在:在经营理念上缺乏可持续发展的战略性规划与设计;维系俱乐部可持续发展的专业性人力资源(经济管理与体育)匮乏,郑州市的网球俱乐部在管理方面,首先在对人的管理方面,管理者大多采用聘任制或经理负责制并多为退役运动员,对俱乐部的运行制度缺乏实施有效的管理方法,缺乏对体育和经济管理熟悉的综合型人才。教练员多为兼职的体育院校学生,通过问卷反映出会员对教练员的技术水平并不是特别的认可,满足不了会员对高水平技术的需求:在对资金的管理上,营利点日趋全面化,但在财务的管理系统上需进一步升级提高:在对物的管理上,场地利用率不高同,但在周未却出现拥堵的情况。3在互利双赢的情况下能够组织训练与比赛,交流技术心得,开展寒暑假训练营为俱乐部创收同时提高学习者的技术水平,维持住固定的客户。注重网球运动附属产品的销售和其它服务内容的开发,能够很好的满足俱乐部发展的要求
[Abstract]:In October 2014, the State Council issued a number of opinions on speeding up the development of sports industry to promote sports consumption. The national fitness has become a national strategy, and the sports industry has been positioned as a green industry and a sunrise industry. To develop sports industry. Promotion of sports consumption as the starting point and foothold. Will definitely promote the development of sports industry and the extensive implementation of national fitness as a long-term national strategy. This will promote the transformation and upgrading of the sports industry. To promote the development of mass sports, to further strengthen the construction of sports power and to meet the increasing cultural needs of the people, provide a solid policy guidance and strategic development direction. Zhengzhou is the capital city of Henan Province. With more perfect public sports facilities and a large number of sports groups, competitive sports and mass sports are developing rapidly, especially tennis has a broad mass base. Tennis club has become an important carrier to promote the development of tennis in Zhengzhou. Taking the operating mechanism of the tennis club in Zhengzhou as the research object, this paper discusses several aspects of the elements that constitute the operation of the club, including manpower and material resources. This paper investigates and analyzes the operation of Zhengzhou Tennis Club from the aspects of capital, information and management, in order to understand the present situation and development mode of Zhengzhou Tennis Club. Can timely find out the main problems of Zhengzhou tennis club and its development factors, combined with the current development of Zhengzhou tennis basic situation, put forward the future development of the basic direction and countermeasures. The study of its operating mechanism can not only provide a theoretical reference for the development of Zhengzhou tennis club, but also promote the popularity of tennis in Zhengzhou and the development of the masses has an important practical significance. Through the analysis of the following conclusions: 1: 1 tennis club organization form is the basic path and main operating mode of Zhengzhou tennis development. 2. Zhengzhou tennis club operation mechanism is not perfect. Its main manifestations are as follows: lack of strategic planning and design of sustainable development in management concept; The professional human resources (economic management and sports) to maintain the sustainable development of the club are scarce. The tennis club in Zhengzhou is in the management, first of all in the management of people. Most managers adopt the appointment system or manager responsibility system, and most of them are retired athletes, lack of effective management methods to the operation system of the club. Lack of comprehensive talents familiar with sports and economic management. Coaches are mostly part-time students of sports colleges and universities. The questionnaire reflects that the technical level of coaches is not particularly recognized by members. Can not meet the needs of members for high-level technology: in the management of funds, profit point is becoming more comprehensive, but in the financial management system need to be further upgraded and improved: in the management of goods, the site utilization ratio is not high. However, in the case of jams on weekends, .3 in the case of mutual benefit and win-win situation, can organize training and competition, exchange technical experience, develop winter and summer training camp for club income while improving the technical level of learners. Maintain a fixed customer base. Pay attention to the sales of tennis ancillary products and the development of other service content, which can meet the requirements of club development
【学位授予单位】：西北师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G845

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