CCTV世乒赛报道的发展阶段研究

发布时间：2018-01-05 13:21

本文关键词：CCTV世乒赛报道的发展阶段研究　出处：《北京体育大学》2015年硕士论文　论文类型：学位论文

更多相关文章： CCTV 世乒赛 报道形态 报道主题

【摘要】：在中国,乒乓球有“国球”的美誉。之所以称之为“国球”,是因为它在一段时间内是中国唯一能参加的国际体育赛事项目,因为它为中国带来了第一个世界冠军,因为它推开了中美两国交往的大门,因为它为中国带来了长久的荣耀。在乒乓球成为“国球”的过程中,世乒赛(世界乒乓球锦标赛的简称)及其世乒赛报道发挥着非常重要的作用。其中,中央电视台(缩写为CCTV)的世乒赛报道是一道不可忽视的风景。本文以专家访谈法、文献资料法、文本分析法为主要方法,对CCTV1959年以来世乒赛报道的形态、主题和影响进行了纵向的比较和分析。研究发现,CCTV的世乒赛报道可以划分为萌芽期(1959-1965)、发轫期(1971-1979)、发展期(1981-1993)、成熟期(1995-2003)和创新期(2005-2015)5个阶段。萌芽期(1959-1965)里,CCTV世乒赛报道的主要形态有新闻、直播、纪录片三种形式,以纪录片最为出彩;报道主题是“弘扬迎难而上的民族精神、展现民族自强自信的精神”;报道促进了乒乓球运动在中国的广泛开展,促进了电视转播技术的提高,弘扬了中华民族的拼搏精神。发轫期(1971-1979)里,CCTV世乒赛报道的形态以新闻、纪录片为主;报道主题是“友谊第一,比赛第二”;报道促进了我国国际外交的顺利开展,同时加速确立了乒乓球的国球地位,增强了中外文化交流。发展期(1981-1993)里,纪录片逐步退出历史舞台,新闻报道力度加大,录像报道形态开始出现,电视直播场次增多;报道主题是“开放、包容”;报道促进了乒乓球技术的传播,并向世界展现了一个开放的中国形象。成熟期(1995-2003)里,专题性赛事报道节目开始出现,电视直播技术有了飞跃性发展;报道主题是“和平、友谊、繁荣、发展”;报道促进了国内乒乓球市场及乒乓球器材商的发展,提高了中国人的体育化生活水平。创新期(2005年-2015)里,世乒赛直播从技术、拍摄手法上实现了全方位创新,访谈节目成为报道的有益补充;报道主题是“文明、友谊、健康”;报道影响了乒乓球赛事比赛时间的设置,培育了乒乓球消费人群,促进了运动员商业价。
[Abstract]:In China, table tennis has the reputation of "national football". It is called "national football" because it is the only international sports event that China can participate in for a period of time. Because it brought China the first world champion, because it opened the door to the exchanges between China and the United States, because it brought long glory to China, in the process of ping-pong becoming a "national ball". The World Table Tennis Championships (World Table Tennis Championships) and the World Table Tennis Championships report play a very important role. The report of the World Table Tennis Championship of CCTV (CCTVTV) is a landscape that can not be ignored. The main methods of this paper are expert interview method, literature method and text analysis method. This paper makes a longitudinal comparison and analysis of the patterns, themes and impacts of the World Table Tennis Championship (CCTV1959) reports since the beginning of the World Table Tennis Championship (CCTV1959). The report of CCTV World Table Tennis Championship can be divided into budding period (1959-1965), starting period (1971-1979) and developing period (1981-1993). The main forms of CCTV World Table Tennis Championship reported in China Central Television (China Central Television) were reported in five stages: the mature stage (1995-2003) and the innovation stage (2005-2015). The main forms of the CCTV World Table Tennis Championship were reported in the bud stage (1959-1965). Live broadcast, documentary three forms, the documentary film is the most outstanding; The theme of the report is "carrying forward the national spirit of facing difficulties and showing the spirit of national self-improvement and self-confidence"; The report has promoted the extensive development of table tennis in China, promoted the improvement of television broadcasting technology, and carried forward the fighting spirit of the Chinese nation. CCTV World Table Tennis Championship reports mainly in the form of news, documentary; The theme of the report is "Friendship first, Competition second"; The report has promoted the smooth development of China's international diplomacy, accelerated the establishment of the status of table tennis as a national ball, and strengthened the cultural exchanges between China and foreign countries. Documentary film gradually withdrew from the historical stage, news coverage increased, the form of video coverage began to appear, and the number of live television broadcasts increased; The theme of the report is "Open, inclusive"; The report promoted the spread of table tennis technology and presented the world with an open image of China. In the mature period 1995-2003, special event reports began to appear. Television direct broadcast technology has made a leap forward; The theme of the report is "Peace, Friendship, Prosperity, Development". The report has promoted the development of domestic table tennis market and table tennis equipment merchants, and improved the sports living standard of the Chinese. In the innovation period (2005-2015), the World Table Tennis Championship was broadcast live from the technology. The shooting techniques have been innovated in all directions, and the interview program has become a useful supplement to the report. The theme of the report is "Civilization, Friendship, Health"; The report affects the setting of table tennis match time, cultivates the table tennis consumption crowd, and promotes the athlete's commercial price.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G846;G222

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