昆明市高尔夫俱乐部球童管理及运行机制研究

发布时间：2018-01-13 04:07

本文关键词：昆明市高尔夫俱乐部球童管理及运行机制研究　出处：《云南师范大学》2016年硕士论文　论文类型：学位论文

【摘要】：高尔夫运动是一项具有特殊魅力的运动,更是一项可以享受终身的运动,让人们在大自然优雅的绿色环境中锻炼身体、陶冶情操、修身养性、提高技巧,被誉为最时尚优雅的运动。高尔夫球童是高尔夫运动中不可缺少的重要组成部分,是高尔夫俱乐部正常运转的保证,更是球场的颜面和俱乐部高品质服务的体现。高尔夫球童是帮助客人管理球具、挑选球杆、距离判断、判断方向、果岭推击线路、技术指导、记录成绩等。为此球童的管理运行机制将影响高尔夫俱乐部的长远发展。本文以昆明市多家高尔夫俱乐部为研究对象,运用文献资料法、问卷调查法、访谈法、实地调查法、数理统计法等对昆明市高尔夫球童进行调查研究。以便了解昆明市高尔夫俱乐部球童的管理运行机制,分析影响和制约昆明市高尔夫球童管理及工作时存在的问题,进而提出相应的解决对策和改进措施,为云南省高尔夫球童的发展和组织管理提供一定的理论依据。研究结果表明:1.昆明市高尔夫俱乐部球童年龄普遍在16-30岁之间,呈现出以青年人为主,结构不合理。学历结构上高中(中专)学历水平的占大多数,球童的文化水平普遍不高。男女性别比例不均衡,令球童队伍的发展失去平衡。外语能力主要以英语为主,大部分球童无法用英语与外籍顾客进行沟通,只掌了握简单的专业术语。球童的高尔夫技能方面,只能在练习场打球和不会打球的占主要部分。2.昆明市高尔夫俱乐部球童的管理上,存在这一些问题:考核标准目标不清晰、内容不明;月薪收入低,无统一标准;只为球童购买意外伤害险,无分红和奖金,过年过节球会没有补助;球童多以小组为单位进行轮休,每周只能休息一天,制度不够完善、不够人性化;奖励方式单一,处罚方式只有罚款和停场两种;各高尔夫俱乐部应学习国外先进科学的球童管理方法和培养理念,注重球童队伍建设,并采取灵活多样性的奖励措施、建立科学的绩效考核制度;完善高尔夫球童管理的相关法律法规,提高高尔夫球童的业务水平,改善场地设施条件。3.昆明市高尔夫俱乐部球童运行机制方面,招聘程序还没有一个完整细化的方案;球童在办理入职手续时的比较盲目,无先后顺序;离职的主要原因是工作量大、力透支,福利待遇低;球童培训时间短,缺乏制定长久化培训计划培训时的方法,方式单一,没有有效的评估系统和考核标准;高尔夫球童服务流程的体制还不完善;俱乐部没有设置交叉岗位的培训。相关政府部门应该尽快出台有关高尔夫球童的职业标准,规范高尔夫球童招聘条件,提高高尔夫球童的文化水平,建立交叉岗和校企联合培养体系。
[Abstract]:Golf is a very attractive sport, it is a can enjoy lifelong exercise, so that people in the nature elegant green environment exercise, edify sentiment, self-cultivation, improve skills, known as the most stylish and elegant sport. Golf caddy is an important part in the game of golf is. To ensure the normal operation of the golf club, is the embodiment of the stadium and the club face quality service. Golf caddy is to help the guests management ball, the selection of clubs, away from the judge, judge the direction, the green line of putt, technical guidance, record performance. Therefore the caddie management mechanism will affect the long-term development of the golf club. The number of golf clubs in Kunming city as the research object, using the method of literature, questionnaire survey method, interview method, field survey method, mathematical statistics and so on, Kunming City golf caddy for investigation and research. In order to understand the management and operation mechanism of Kunming City Golf Club caddy, impact analysis and problems of management and control work in Kunming city when the golf caddie, and puts forward corresponding countermeasures and improvement measures, provide a theoretical basis for the development and management of Yunnan Province Golf Caddy. Results show that the age of 1. in Kunming City Golf Club caddy is generally between 16-30 years old, showing to the youth oriented, the structure is not reasonable. The academic structure of senior high school (secondary school) education level of the majority, the caddy cultural level is generally not high. The sex ratio is not balanced, unbalanced development to caddy team. Foreign language ability major in English, most of the caddy can not use English to communicate with foreign customers, only the palm grip terminology simple. Caddy golf skills Face, only in the practice field and play not to play for a major part of the.2. Kunming City Golf Club caddy management, there are some problems: the assessment criteria of the target is not clear, the content is not clear; monthly income is low, no unified standard; only for the caddy to buy accident insurance, no dividends and bonuses, the Chinese Lunar New Year ball will not the caddy to subsidies; groups of holiday, only weekly rest day, the system is not perfect, lack of humanization; reward single punishment only fines and parking two; the golf club caddy should learn foreign advanced management method and scientific training concept, pay attention to the caddy team construction, and take flexible the incentives to establish a scientific performance appraisal system; perfect the relevant laws and regulations to improve the management of the golf caddy, golf caddy service level, improve facilities.3. Kunming The running system of golf club caddy Ming City, the recruitment process is not a complete refinement of the program; the caddy in the entry formalities when compared blindly, without order; turnover is mainly due to heavy workload, exhaustion, low welfare; caddie training time short, lack of long-term training plan training method the single way, there is no effective assessment system and assessment standards; golf caddie service process system is not perfect; the club did not set cross job training. The relevant government departments should as soon as possible occupation standard golf caddy, golf caddy requirements specification, improve the cultural level of a golf caddie, cross gang and enterprise the co culture system.

【学位授予单位】：云南师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G849.3

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