合肥市区商业健身俱乐部游泳馆的现状调查与对策研究

发布时间：2018-01-25 18:29

本文关键词： 商业健身俱乐部游泳馆现状　出处：《扬州大学》2017年硕士论文　论文类型：学位论文

【摘要】：游泳作为21世纪最佳运动项目之一,深受现代人的喜爱。商业健身俱乐部作为城市居民参与游泳运动的主要场所,游泳馆的基础设施和管理对游泳运动的推广与发展具有积极作用。本文通过采用文献资料、问卷调查、数理统计和逻辑分析等研究方法,对合肥市区商业健身俱乐部游泳馆的基本情况、人员配置、安全保障、市场需求及经营管理等现状展开调查研究,得出以下结论:(1)合肥市商业健身俱乐部游泳馆常年开放,区域分布合理,泳池大小不一,可容纳人数有限,基本设施完善,“高危体育行业证”持有率低,营业资格证存在着不规范现象。(2)合肥市商业健身俱乐部游泳馆教练员男性数量远大于女性、专业水平有限、人员流动大,存在“无证上岗”和“窜岗”等现象。(3)合肥市商业健身俱乐部游泳馆卫生安全均合格,救生措施基本完善,救生员存在“无证上岗”、兼职人员多、人员流动性大等现象。(4)合肥市商业健身俱乐部游泳馆市场需求大,有较大的发展空间,人们对游泳运动的认知及参与水平有限。(5)合肥市商业健身俱乐部游泳馆经营理念缺乏长远性、可持续性,经营形式单一,营销方式不能与时俱进,游泳课程内容缺乏创新同质化严重。针对合肥市商业健身俱乐部游泳馆中存在的问题提出以下对策:(1)卫生局、工商局等行政部门加强监管力度,全面落实持证营业。(3)加强对教练员专业性的培训与再学习,提高教练员的专业水平和执教能力。(4)丰富游泳课程服务内容,创建游泳课程特色,提高游泳课程的实质作用。(5)优化员工薪资结构,增设社会保障,减少人员流动,创建团队品牌。(6)以积分奖励的形式吸引和鼓励游泳运动爱好者,扩大游泳运动项目的体育人口,推动游泳运动的发展。(7)在商业健身俱乐部的大框架下,创建游泳特色项目,丰富服务内容扩大服务领域。(8)结合信息化的时代特征,拓宽移动客户端、互联网等现代电子渠道,不断更新营销方式。
[Abstract]:In 21th century, swimming as one of the best sports, deeply loved by modern people. Commercial fitness club is the main place for urban residents to participate in swimming. The infrastructure and management of the swimming pool play a positive role in the promotion and development of swimming. This paper adopts the methods of literature, questionnaire, mathematical statistics and logic analysis. The basic situation, staffing, safety, market demand and management of Hefei City Commercial Fitness Club Swimming Pool are investigated and studied. Draw the following conclusion: 1) Hefei City Commercial Fitness Club Swimming Pool is open all year round, with reasonable regional distribution, different pool size, limited capacity and perfect basic facilities. The holding rate of "high risk sports industry card" is low, and the business qualification certificate is nonstandard.) the number of male coaches of Hefei commercial fitness club swimming pool is far larger than that of female, the professional level is limited, and the staff flow is large. The existence of "unlicensed" and "channeling" phenomenon. 3) Hefei City Commercial Fitness Club swimming pool health and safety are qualified, life-saving measures are basically perfect, lifeguards exist "unlicensed posts", more part-time staff. The market demand of Hefei Commercial Fitness Club Swimming Pool is large and there is great room for development. People's cognition and participation level of swimming sports is limited. 5) Hefei City Commercial Fitness Club Swimming Club management concept is short of long-term, sustainable, management form is single, marketing mode can not keep pace with the times. The content of swimming courses is lack of innovation and homogenization. Aiming at the problems existing in Hefei Commercial Fitness Club Swimming Pool, the following countermeasures are put forward: 1) the administrative departments such as the Health Bureau, the Industry and Commerce Bureau and other administrative departments strengthen the supervision and control. Fully implement licensed business. 3) strengthen the coaches professional training and re-learning, improve the professional level of coaches and teaching ability. 4) enrich the swimming course service content, create swimming curriculum characteristics. Improve the essential role of swimming courses. 5) optimize the salary structure of employees, add social security, reduce staff mobility, create team brand. 6) attract and encourage swimming enthusiasts in the form of rewards. Expand the sports population of swimming sports, promote the development of swimming sports. Enrich the service content expand the service field. 8) combine the era characteristic of the information, widen the modern electronic channel such as mobile client, Internet, etc., renew the marketing way constantly.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G861.1

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