东风日产文体中心运营风险管理研究

发布时间：2018-01-29 12:39

本文关键词： 东风日产文体中心风险管理场馆运营　出处：《北京体育大学》2017年硕士论文　论文类型：学位论文

【摘要】：体育场馆在运营过程中要面对参与者、观众、设施、天气等诸多不确定因素。由于这些相互交叉以及变化着的因素的影响,使体育场馆在运营过程中面临着遭受潜在损失的可能性,即体育场馆面临的风险。面对风险,体育场馆管理者需要将风险管理纳入运营管理体系中并使之规范化。东风日产文体中心作为全国第四个集体育、演艺活动为一体的大型综合场馆,由社会资本直接参与其运营管理。在市场化运营的方式下,提高东风日产文体中心的风险管理水平,减少场馆潜在损失对场馆的长远发展具有重要意义。本文运用风险管理的基本理论,采用文献资料法、访谈法、实地调查法对东风日产文体中心运营中的风险及管理情况进行了分析。论文在对东风日产文体中心的硬件设施、组织架构及人员情况、管理情况和活动承载进行调研的基础上,对场馆的运营风险和管理措施进行了分析;结合风险管理框架,指出了东风日产文体中心目前风险管理存在的不足并针对东风日产文体中心风险管理存在的问题提出改进建议。论文研究结论如下:(1)东风日产文体中心在运营过程中面临的风险主要有设施设备风险、人员风险、财务风险和外部环境风险。其中,设施设备风险分为场馆建筑质量、设计的风险和场馆运行配套设施风险;人员风险包括场馆管理团队风险和场馆服务群体风险;财务风险主要来源于风险事件的财务赔偿、合同执行失败;场外部环境风险主要有市政保障组织风险、自然环境风险和社会风险。(2)东风日产文体中心成立了风险管理组织结构,该结构由总协调、执行负责组和紧急疏散组、医疗救护组、纠纷调解组、设备保障组、现场观众服务组、信息发布组六个风险管理小组组成。同时,东风日产文体中心还制定了风险管理工作流程,建立了风险信息汇报机制(3)东风日产文体中心在风险管理的过程中忽视风险识别和评估工作,应对措施中事后公关意识不强,风险管理工作流程有待完善;对风险管理工作缺乏监督反馈,尚未形成风险信息收集系统;场馆团队风险管理意识不高,风险管理工作未能融入日常管理工作。(4)东风日产文体中心要完善风险管理工作流程,对风险进行全面识别、分析,综合运用多种风险应对措施。与此同时,还要构建风险管理的保障机制,明确风险管理的责任制,成立风险管理工作监督小组,建立风险管理信息系统进行数据保存和风险分析,并提高员工风险管理意识,使风险管理工作内化为员工的主动行为。
[Abstract]:The stadiums have to face many uncertainties, such as participants, spectators, facilities, weather and so on. Because of these intersecting and changing factors. The stadiums and gymnasiums are faced with the possibility of potential loss in the course of operation, that is, the risks faced by the stadiums and gymnasiums. Sports venue managers need to bring risk management into the operational management system and standardize it. Dongfeng Nissan Sports Center is the fourth large-scale comprehensive stadium which integrates sports and performing activities. Social capital directly participate in its operation and management. Under the way of market-oriented operation, improve the risk management level of Dongfeng Nissan Sports Center. Reducing the potential loss of stadiums is of great significance to the long-term development of stadiums. This paper uses the basic theory of risk management, the use of literature, interviews. The paper analyzes the risk and management of Dongfeng Nissan Sports and Culture Center. The paper analyzes the hardware facilities, organizational structure and personnel of Dongfeng Nissan Sports and Culture Center. On the basis of investigation and research on management situation and activity carrying capacity, the operational risk and management measures of the venue are analyzed. In conjunction with the risk management framework. This paper points out the deficiency of risk management in Dongfeng Nissan Sports and Culture Center and puts forward some suggestions to improve the risk management of Dongfeng Nissan Sports Center. The conclusions of this paper are as follows: 1). The risk of Dongfeng Nissan Sports Center in the process of operation is mainly the risk of facilities and equipment. Personnel risk, financial risk and external environmental risk. The risk of facility and equipment is divided into the quality of stadiums and buildings, the risk of design and the risk of supporting facilities of stadiums and gymnasiums. The personnel risk includes the risk of venue management team and the group risk of venue service. The financial risk mainly comes from the financial compensation of the risk event and the failure of the execution of the contract; The external environmental risk of the field mainly includes the organization risk of municipal security, natural environment risk and social risk. 2) Dongfeng Nissan Sports and Culture Center has set up the risk management organization structure, which is coordinated by the total. Executive team and emergency evacuation team, medical rescue team, dispute mediation team, equipment support team, on-site audience service group, information release group, six risk management teams. At the same time. Dongfeng Nissan Sports and Sports Center also developed the risk management work flow and established risk information reporting mechanism 3) Dongfeng Nissan Sports Center ignored risk identification and evaluation in the process of risk management. In response measures, the awareness of public relations after the event is not strong, and the workflow of risk management needs to be improved; Lack of supervision feedback on risk management, risk information collection system has not been formed; Venue team risk management awareness is not high, risk management work can not be integrated into the daily management work. 4) Dongfeng Nissan Sports Center to improve the risk management process, risk identification, analysis. Comprehensive use of a variety of risk response measures. At the same time, we should also build a risk management security mechanism, clear the responsibility system of risk management, and set up a risk management supervision group. The risk management information system is established for data preservation and risk analysis, and the employee's awareness of risk management is improved to make the risk management work internalize as the employee's active behavior.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G818

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