新浪网巴西足球世界杯图片报道分析

发布时间：2018-01-31 18:11

本文关键词： 新浪网巴西世界杯图片报道分析　出处：《成都体育学院》2015年硕士论文　论文类型：学位论文

【摘要】：2014年6月12日每四年一届的世界杯在巴西举行,作为全球最顶级的足球赛事吸引着全球各大媒体对其跟踪报道。新浪网早在1998年法国世界杯的网络新闻报道中就取得很大成绩。本次新浪体育频道也设立了“新浪世界杯”专题对巴西世界杯进行了大量的文字、视频、图片报道。文章选取新浪世界杯图片报道为研究对象,以图片专栏的页面框架设置、报道数量、报道内容、报道方式等为主要研究内容。目的是通过整理并分析网络媒体在大型体育赛事中图片专栏报道所呈现的优点和不足。为今后网络媒体类似报道提供有价值建议和参考。文章主要通过对新浪世界杯图片专栏2014年4月24日到7月15日报道的所有图组进行搜集整理。通过文献资料法、数理统计法、内容分析法、案例研究法四种研究方法对报道的图片进行研究分析得出如下结论:1.新浪巴西世界杯图片报道在版面设计简单整洁,版块内容分类清晰,简单易操作互动功能设计合理;图片版块的CI设计不突出,无专门设计标识,识别度不高。2.及早发布信息以吸引用户;图片报道数量大,主要集中于世界杯比赛期间,关键比赛报道量超出平均水平;从国家对分类报道量来看,报道量与排名成正比,但是也受一定因素的影响;作为一个新闻事件而言,报道符合新闻报道规律有预热,有高潮,有弱化。3.新浪世界杯对分类数据统计不够严谨导致用户体验减弱;报道专题分配失衡,主要集中在赛事,女性和花絮,漫画式报道量较少,且原创报道较少;新浪在图片报道上新闻娱乐化倾向严重且存在一些粗编乱造的现象。4.除传统报道方式,还大胆积极采用新的报道形式,但也存在一些细节问题。5.新浪网在巴西世界杯图片报道中女性图片和男性图片均“性”化出现,报道数量以女性图片居多,男性图片的报道量也随着社会认知的多样化而变得丰富;新浪网巴西世界杯女性图片报道存在一些较裸露的图片,而且也没有经过特殊技术的处理,未考虑到受众中未成年因素。6.新浪巴西世界杯比赛图片报道以专题新闻图片报道为主,而且在比赛类报道中图片主要还是以情感表现为主。文章最后针新浪巴西世界杯图片报道的所存在的问题给出如下建议:1.针对专题报道,设计专门的CI有益人际传播。2.在分类上数量还要更准确以提高用户体验。3.专题报道中各类型图片报道数量应该均衡多样。优秀的原创图片也需要进一步加强。4.从道德规范和网络建设的角度而言,网站需要谨慎处理图片中出现的女性比较裸露的照片,要充分考虑到受众中未成年人群,净化网络环境和内容以确保其身心健康发展。
[Abstract]:In June 12th 2014, the World Cup is held every four years in Brazil. As the world's top football event, the world's largest media has been following it. Sina.com has made a lot of progress in the French World Cup news coverage in 1998. Sina Sports Channel has also been set up. " The Sina World Cup features a lot of words about Brazil's World Cup. The article selects the Sina World Cup picture report as the research object, with the picture column page frame setting, the report quantity, the report content. The purpose of this paper is to analyze the advantages and disadvantages of the photo column of network media in large sports events, and to provide valuable suggestions and suggestions for similar reports in the future. Reference. The article mainly through the Sina World Cup photo column from April 24th 2014 to July 15th reported all the picture groups to collect and collate. Through the method of literature. Mathematical statistics, content analysis, case study four methods of research and analysis of the reported pictures of the following conclusions: 1. Sina Brazil World Cup photo report in the layout design is simple and tidy. The content of the plate is clearly classified, simple and easy to operate, and the interactive function design is reasonable; The CI design of the picture plate is not prominent, there is no special design logo, and the recognition degree is not high. 2. Publish information early to attract users; Photo coverage is large, mainly focused on the World Cup during the game, key matches reported above the average level; From the point of view of the quantity of classified reports, the amount of reports is directly proportional to the ranking, but also affected by certain factors; As a news event, there are preheat, climax and weakening. 3. Sina World Cup is not strict enough to classify the data, which leads to the weakening of user experience. The distribution of special reports is unbalanced, mainly concentrated in the events, women and trivia, the amount of comic-style reports is less, and the original reports are less; Sina has a serious tendency to entertain news in picture reporting and there are some phenomena of rough editing and falsification. In addition to the traditional way of reporting, it is also bold and active to adopt the new report form. However, there are also some details. 5. Sina.com 's images of women and men appear in the picture coverage of the World Cup in Brazil, and the number of reports is mostly female images. The amount of coverage of male images also became rich with the diversity of social cognition; Sina.com Brazil World Cup women's pictures reported that there are some more naked images, but also no special technology to deal with. Not taking into account the underage factors in the audience. 6. Sina Brazil World Cup photo coverage to feature news photo coverage. At the end of the article, the problems in the picture report of the Sina World Cup in Brazil are as follows: 1. For the special report. Design special CI beneficial interpersonal communication .2. more accurate classification in order to improve user experience .3.The number of feature reports should be balanced and diverse. Excellent original pictures also need to be improved. Step 4. From the point of view of ethics and network construction. Websites need to carefully deal with the images of women who are more exposed, take into account the audience of minors, purify the network environment and content to ensure their physical and mental development.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G843;G210.7

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