国际传播视野下新中国足球对外交流中传播提升策略研究

发布时间：2018-02-14 20:13

本文关键词： 中国足球对外交流国际传播困境提升路径　出处：《南京体育学院》2017年硕士论文　论文类型：学位论文

【摘要】：足球作为一项被世界人民所共同喜爱的一项运动,不仅加深了不同民族之间的文化交流与融合,也促进了国家间关系往来。本文通过对中国足球对外交流的发展历史、具体内容、传播方式等方面的的资料进行整理和分析,研究自建国以来中国足球对外交流传播发展的实际情况。若要使中国足球得到发展,首先需要做到传播好中国足球文化与提高中国足球的竞技水平,而中国足球对外交流“走出去”需要依赖中国足球的传播。做好中国足球对外交流的传播工作是提升中国足球对外交流最直接、最有效的方式。中国足球的对外交流与国际传播是打造国家“软实力”的重要部分之一。但在中国足球对外交流的国际传播过程中,由于中国足球的水平在世界上不高,以及在传播过程中由于不同国家的语言和文化差异,传播缺陷等种种因素的差异,导致在传播过程中存在着一定的阻碍。本研究运用了文献资料法、专家访谈法、对比分析法、历史比较等科研方法,从足球的竞技比赛中的对外交流、民间足球比赛的对外交流、中国的足球产业的对外交流以及足球文化的对外交流等方面对我国足球对外交流的现状进行全方位的论述。笔者在整理相关的文献和阅读大量的书籍、报纸和资料之后,从理论与实际方面进行分析,发现中国足球对外交流中传播的发展历程中存在着一定的不足,而其中发现尤其是对中国足球对外交流中传播的重视程度不够。分析中国足球对外交流的国际传播中存在的困境:(1)中国足球对外交流的相关政策的落实不足:(2)中国足球对外交流的传播平台发展不足:(3)在国际传播的过程中,由于语言的限制条件,相关翻译不准确:(4)中国足球的国际人才教育发展具有一定的缺陷。最后通过分析,笔者提出了实现国际传播的视角下,中国足球对外交流中传播提升路径方面的建议:(1)加强中国足球对外交流的国际传播对于足球软实力的建设;(2)利用足球方面的公共外交的有效作用,来提高中国足球的对外交流与合作;(3)重视互联网对于中国足球赛事对外交流的重要作用;(4)重视我国足球赛事对外转播权的归属的作用;(5)提升中国足球对外交流的议程设置能力。通过此提升路径,在国际传播中提升中国足球对外交流的能力,从而扩大中国足球在国际上的影响力,为提升我国的足球综合能力做出一定的贡献。
[Abstract]:As a football by the world people their favorite sport, not only to deepen the cultural exchanges between different peoples and integration, but also promote the relations between countries through exchanges. The development history of foreign exchange, China football specific content, such as the dissemination of data collation and analysis, to study the actual situation since the founding of the China football foreign exchange spread development. To make the development of China football, first of all we need to do good communication China football culture and China improve the competitive level of football, football and China on the diplomatic flow of "going out" communication relies on football. China do China football foreign exchange communication is to enhance Chinese football foreign exchange is the most direct, the most effective way. Foreign exchange and international communication Chinese football is one of the most important part to create the national "soft power". In the process of international communication Chinese football foreign exchange, because China football level is not high in the world, and in the process of communication due to language and cultural differences between different countries, different factors lead to deficiencies in the communication, in the communication process has certain obstacles. This study uses the method of literature. Expert interviews, comparative analysis, historical comparative research methods, from the football competition in foreign exchange, foreign exchange of folk football matches, discusses foreign flows etc. the status quo of China's foreign exchange football to carry out a full range of foreign exchange Chinese football industry and the football culture. The author in literature organize related and reading a lot of books, newspapers and information, from the analysis of theory and practice, found that the development of communication Chinese football in international exchange in a certain The problems, which found especially pay more attention to the spread of China football in international exchange is not enough. Analysis of the existing international spread of foreign exchange in China football dilemma: (1) the relevant foreign exchange policy China football implementation deficiencies: (2) the development of football China foreign exchange platform for the dissemination of shortcomings: (3) in the process of international communication, due to the limitation of language, translation is not accurate: (4) have some defects in development of international education Chinese football. Finally through the analysis, the author puts forward the realization of international communication from the perspective of Chinese football foreign exchange spread path of ascension suggestions: (1) to strengthen the construction of international the spread of China football foreign exchange for football's soft power; (2) effective public diplomacy by football, to enhance exchanges and cooperation Chinese football; (3) the importance of the Internet for Chinese An important role in football competitions in foreign exchange; (4) pay attention to China's foreign football rights ownership; (5) enhance the Chinese football foreign exchange to set the agenda. Through this path, to enhance the capability of Chinese football exchanges in international communication, and expand from Chinese football influence in the international arena that is to make some contribution to improve our football comprehensive ability.

【学位授予单位】：南京体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G843

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