里约奥运会开幕式建构的巴西民族史

发布时间：2018-02-17 05:56

本文关键词： 里约奥运会开幕式景观巴西民族史文化记忆全球文化地图　出处：《体育与科学》2017年04期 　论文类型：期刊论文

【摘要】：里约奥运会给巴西人提供了一次重建巴西民族史和文化史的机会。在开幕式表演中,开幕式的组织者、策划者、表演者将自然时间和历史时间切割成碎片,通过遴选、清洗、抛光、重组等一系列流程,最终建构了一个极具视觉效果的巴西文化景观。首先,开幕式关于每个历史阶段的描写,都是组织者对特定历史景观的选择或创作,是生产者对时空关系的重构和再定义;其次,在开幕式表演中,殖民者残酷掠夺的历史被删除了,全球观众沉醉在光影制造的梦幻中,体验的是诗化、浪漫化的巴西民族史;第三,权力和资本雇佣的大批造景精英们,他们对巴西文化符号进行重新编码,目的是向世界讲述"什么是巴西,什么是巴西人",最终通过操控全球观众的社会意识,塑造巴西国际化的集体记忆、文化记忆和世界记忆。
[Abstract]:The Rio Olympics offer Brazilians an opportunity to rebuild Brazil's national and cultural history. In the opening ceremony, the organizers, planners and performers cut natural and historical time into pieces and cleaned it out through selection. A series of processes, such as polishing, reengineering, and so on, resulted in the construction of a very visual cultural landscape of Brazil. First, the description of each historical stage in the opening ceremony was a choice or creation of a particular historical landscape by the organizers. Secondly, in the opening performance, the colonial history of cruel plunder was deleted, the global audience was intoxicated in the dream of light and shadow, and experienced the poetic and romantic national history of Brazil. Third, the power and capital hires of the landscape elite, who reencode Brazilian cultural symbols to tell the world, "what is Brazil, what is Brazilian," and ultimately by manipulating the social consciousness of a global audience, Shape Brazil's international collective memory, cultural memory and world memory.
【作者单位】：南京师范大学新闻与传播学院;
【基金】：国家社科基金一般项目《大数据时代网络舆情和社会治理研究》,项目号:16BXW042
【分类号】：G811.21

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