体育娱乐化转向的现实危机与再造途径

发布时间：2018-02-21 12:31

本文关键词： 体育传播社会转型文化表达体育商业化体育世俗化媒介传播理论危机传统美学　出处：《体育与科学》2017年02期 　论文类型：期刊论文

【摘要】：随着体育娱乐文化影响力的逐渐提升以及时代发展的大众文化转向,所引发的现实与理论危机也逐渐引发关注。文章对体育娱乐化转向的现实危机与再造途径进行研究,认为:社会转型促使体育文化由政治化向商业化方向转变;体育文化参与和表达的主题由过去的"精英化"向"世俗化"和"平民化"转变;体育文化的参与意识由娱乐有罪化向娱乐合理化转变,民众思维方式发生的深刻变革是当代体育娱乐文化演变的主流趋向。体育娱乐文化过度商业化与世俗化促使体育原本的教育和精神价值弱化;在体育娱乐文化的强大场域烘托之下,极易引发民众盲目参与和跟风行为;体育娱乐大众化促使体育话语能力的体现者呈现多元行为表达趋向则是体育娱乐化转向现实危机的多元呈现。文章进一步认为社会急剧变迁催生"文化堕距"现象的出现,进而衍生体育娱乐文化的理论危机,迫切需要理论创新引领与现实互补;防止媒介体育文化传播娱乐化的异化和泛滥,着力营造适合我国国情的体育娱乐方式;延续传统美学的兴味蕴藉传统提升受众品味,避免体育娱乐文化掉入市侩主义泥淖是体育娱乐文化危机的再造途径。
[Abstract]:With the gradual promotion of the influence of sports entertainment culture and the mass cultural turn of the times, the realistic and theoretical crisis caused by the sports entertainment culture has also aroused concern. This paper studies the realistic crisis and the reinventing ways of the sports entertainment turn. The author holds that the social transformation promotes the change of sports culture from politicization to commercialization, the theme of participation and expression of sports culture changes from "elite" to "secularization" and "popularization". The participation consciousness of sports culture has changed from the guilt of entertainment to the rationalization of entertainment. The profound change in the way of thinking of the masses is the mainstream trend of the evolution of contemporary sports and entertainment culture. The excessive commercialization and secularization of sports entertainment culture promote the weakening of the original educational and spiritual values of sports. Under the strong field of sports entertainment culture, it is easy to cause the people to participate blindly and follow the trend. The popularization of sports and entertainment promotes the embodiment of sports discourse ability to present the tendency of pluralistic behavior expression, which is the diversification of sports entertainment to the real crisis. The article further thinks that the phenomenon of "culture falling apart" is caused by the rapid change of society. Then the theoretical crisis of sports and entertainment culture is derived, it is urgent for theoretical innovation to lead and reality to complement each other, to prevent the alienation and overflow of media sports culture communication and entertainment, and to build a sports entertainment mode suitable for our country's national conditions. The continuation of the interest of traditional aesthetics means to promote the taste of the audience and avoid the fall of sports and entertainment culture into the mud of city executionism is the re-creation of the crisis of sports entertainment culture.
【作者单位】：福建江夏学院公共体育部;
【分类号】：G80-05

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