“优魄杯”全国大众跆拳道系列赛赛事现状及运行研究

发布时间：2018-02-23 22:16

本文关键词： 跆拳道赛事现状运行　出处：《北京体育大学》2017年硕士论文　论文类型：学位论文

【摘要】：“优魄杯”全国大众跆拳道系列赛是大众跆拳道比赛的新形式,2015-2016年是开展的第一届,本文通过文献资料法、问卷调查法、实地考察法、专家访谈法、数理统计法和逻辑分析法对该系列赛的竞赛组织、各赛区的宣传和推广、品牌形象和文化内涵、政府监管等现状进行研究,旨在了解各省市、地区大众跆拳道运动及其赛事的开展情况和发展现状,发现赛事运行中存在的问题,提出建议,为今后举办大众跆拳道赛事提供可供参考的理论依据。研究得出如下结论:1.“优魄杯”全国大众跆拳道系列赛是我国大众跆拳道比赛的新形式,2015-2016年是首届比赛,本次比赛线上媒体宣传只有网络媒体的应用,没有电视媒体和平面媒体的方式,线上媒体宣传方式单一;线下现场宣传中主要是中场休息时的跆拳道特色项目表演,该种方式应用较好。2.此次比赛赛事组委会的组织机构属于职能型结构,各职能部门设置较为全面,但具体职能需要再细化,各人员分工不明确,各部门之间的配合需加强,尤其是检录区和比赛区之间的衔接。赛事缺乏专业的赛事运作团队和组织管理人才。3.比赛项目设置有必设项目和选设项目,13个分赛区均设置有品势和竞技比赛两类必设项目,二者参赛人数最多,其中竞技参赛者多于品势参赛者;特技、击破和跆拳道操(舞)及其它选设项目,各赛区设置程度参差不齐,参赛人数较少;整体上由于各地区跆拳道发展程度不同,各赛区项目设置参差不齐。4.赛事组织安排上,比赛时间安排在暑假要比安排在学期周六日满意度高;对比赛四边形场地参赛者较满意;对奖励机制参赛者较满意。使用普通护具比电子护具满意度高,因为日常训练接触到的护具均为普通护具,首次使用不适应,也有少数人满意电子护具的使用,因为它降低了记分过程中的人为因素。5.报名途径为线上发送电子邮件的形式,参赛者认为下载报名表再发送邮件的形式过于复杂,满意度低,中国跆拳道协会本可以提供统一的报名途径,但由于报名过程中允许先报名后补办相关参赛资格条件,因此给提供统一报名途径造成很大困难。由此可见中国跆拳道协会考级制度应加强规范和监管。6.赛事赞助方面,总赞助商为“优魄”品牌,主要负责比赛奖牌、奖状及部分资金赞助。每个赛区根据自己赛区的实际情况可以自主寻求赞助,但在13个分赛区整体上赞助力度太小,体系过于简单。
[Abstract]:The National Taekwondo Series is the first popular Taekwondo competition in 2015-2016. This paper adopts the methods of literature, questionnaire, field investigation, expert interview, etc. Mathematical statistics and logic analysis are used to study the competition organization of the series, the propaganda and promotion of each competition area, the brand image and cultural connotation, the government supervision and so on, in order to understand the provinces and cities. The development and development of Taekwondo and its events in the area, the problems in the running of the events are found, and some suggestions are put forward. The conclusion of the study is as follows: 1. The National Taekwondo Series is a new form of popular Taekwondo Competition in China. 2015-2016 is the first one. The only online media promotion in this competition is the application of network media, there is no television media and print media, and the online media propaganda is single; offline live publicity is mainly a taekwondo event performance during the intermission. The organization of the organizing committee of the competition belongs to the functional structure, each functional department is set up more comprehensively, but the specific functions need to be further refined, the division of labor among the personnel is not clear, and the cooperation between the departments should be strengthened. In particular, the connection between the recording area and the competition area. There is a lack of professional competition operation team and organization and management personnel. 3. There are necessary items and selected items in the competition items, and there are two kinds of necessary items in each of the 13 competition areas. The number of participants is the most, in which the number of competitive contestants is more than that of potential contestants; the number of participants is less than that of special effects, break down, taekwondo exercises (dance) and other selected items, and the level of setting up of each competition area is not uniform, and the number of participants is relatively small; On the whole, because of the different development degree of taekwondo in different regions, the project setup of each competition area is not uniform .4.The competition time is higher in summer vacation than on Saturday and Sunday, and the participants are satisfied with the competition quadrilateral track participants. The participants were more satisfied with the reward mechanism. The use of ordinary protective gear was more satisfactory than that of electronic one, because the protection that was exposed to daily training was not suitable for the first time, and a small number of people were satisfied with the use of electronic protective gear. Because it reduces the human factor in the scoring process. 5. Registration takes the form of an online email, and contestants consider the form of downloading an application form to be too complex and less satisfying. The Chinese Taekwondo Association could have provided a unified means of registration, but since the registration process allows the first registration to be followed by the replacement of the relevant eligibility criteria, Therefore, it is very difficult to provide a unified registration channel. It can be seen from this that the Chinese Taekwondo Association's examination system should be strengthened to regulate and supervise the sponsorship of the tournament.6. the overall sponsor is the "excellent" brand, which is mainly responsible for the medals in the competition. According to the actual situation of the competition area, each area can seek the sponsorship independently, but in the 13 division overall, the sponsorship is too small, the system is too simple.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G886.9

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