合肥市少儿体育培训市场的调查研究

发布时间：2018-02-26 05:05

本文关键词： 合肥市少儿体育培训市场　出处：《山东体育学院》2015年硕士论文　论文类型：学位论文

【摘要】：随着经济的发展,人民对生活质量的要求日益提高,在政府为人民加强健身路径,不断出台新政策的同时,由于市场仍不能满足受训者与家长健身的需求,特别是不能满足对少儿体育的需要,所以近几年来,合肥市各种大大小小的少儿体育培训机构迅速发展开来,已经形成了初具规模的少儿体育培训市场。2001合肥市体育局出台了《合肥市体育市场管理条例》,条例中指出,凡是以体育项目为内容的经营活动都要遵守本条例。条例中明确了监督管理的范围,明确了申请与审批的条件,经营管理的方法以及所应承担的法律责任;通过问卷调查、实地考察及访谈法对参加培训者学生、学生家长、培训的教练员及合肥市的培训机构进行了实地研究,收集培训者家长对合肥市培训市场的认识及参加体育培训的动机,了解合肥市少儿体育培训机构的经营资格、场地设施及师资力量等硬件软件设备是否满足市场需求、政府规定及市场经营规律。据调查了解,合肥市少儿体育培训主要的培训项目有:羽毛球、乒乓球、篮球、网球、足球、游泳、体育舞蹈、套路、散打、跆拳道、咏春拳、空手道等;由于一些大的体育培训机构、少儿体校等开设的项目不全,不能满足有些家长主观意识需求,很多项目都是一些小的甚至是私人的没有任何审批证件的培训机构在承担,再加上政府监管不严,所以在合肥市少儿体育培训市场存在很大问题。本研究选择合肥市6家体育培训机构进行研究,分别为合肥市虹桥体育培训中心,红都五环体育舞蹈培训中心,绿都五环体育舞蹈培训中心,娜舞飞翔体育舞蹈培训中心,合肥市少年宫北区(庐阳区)分校,合肥市少年宫马鞍山南路分校(包河区),共计发放学生调查问卷235份,学员家长调查问卷150份,培训机构部分教练员发放问卷36份,培训机构管理人员12份。研究结果显示:政府对市场上体育培训机构监管力度小,有些小型的培训机构根本就不在监管范围之内,市场上出现大量个人的、无资质的培训机构,导致合肥市少儿体育培训市场秩序非常混乱;市场出现恶性竞争,价格定位不统一,出现乱收费现象;培训机构场地以外租为主,不能满足家长与学员的需要;培训机构的管理人员结构和部门机构设置不合理;培训机构缺乏广告推广的团队,宣传方式单一;培训机构没有专业的课程研发团队,授课内容以教练员自定为主;教练员呈现年轻化、低学历化,教学经验不足,以兼职教练为主;培训机构缺乏对教练员的考核机制,导致很多无教练员资质的、无教学经验的教练员进入培训市场。这些研究旨在为有关管理部门提供一定的参考,为推动合肥市少儿体育培训市场的稳定、良好的发展提供借鉴。
[Abstract]:With the development of the economy, the people's demand for the quality of life is increasing day by day. While the government strengthens the path of fitness for the people and continuously promulgates new policies, the market still can not meet the needs of trainees and parents. In particular, they cannot meet the needs of children's sports, so in recent years, all kinds of children's sports training institutions, large and small, have developed rapidly in Hefei. The children's sports training market. 2001 the Hefei Sports Bureau has issued the regulations on the Management of Hefei Sports Market, which states in the regulations. All business activities with sports as their content should abide by these regulations. The regulations clearly define the scope of supervision and management, the conditions for application and examination and approval, the methods of operation and management, and the legal responsibilities to be assumed. Field investigation and interview were conducted on the training students, parents, coaches and training institutions in Hefei to collect their understanding of the training market in Hefei and their motivation to participate in sports training. To understand whether the operating qualifications, facilities and facilities of Hefei children's sports training institutions meet the market demand, government regulations and market management laws. According to the investigation and understanding, The main training programs for children in Hefei include badminton, table tennis, basketball, tennis, football, swimming, sports dance, routine, Sanda, taekwondo, wing chun, karate, etc. The programs offered by children's sports schools are incomplete and cannot meet the subjective needs of some parents. Many of the projects are undertaken by small or even private training institutions that do not have any examination and approval documents, and the government is not strictly monitoring them. Therefore, there are great problems in the children's sports training market in Hefei. In this study, six sports training institutions in Hefei, namely, Hongqiao Sports training Center and Hongdu Wuhuan Sports Dance training Center, have been selected for research. Wuhuan Sports Dance training Center, Na Dance and Flying Sports Dance training Center, Hefei Children's Palace North District (Luyang District), Hefei Children's Palace Ma'anshan South Road Branch (Baohe District), a total of 235 student questionnaires were distributed. 150 questionnaires from parents of trainees, 36 questionnaires from coaches from training institutions and 12 questionnaires from managers of training institutions. The results show that the government has little supervision over sports training institutions in the market. Some small training institutions are simply outside the scope of supervision. There are a large number of individual and unqualified training institutions in the market, resulting in a very chaotic market order for children's sports training in Hefei City, and vicious competition in the market. The price orientation is not uniform, the phenomenon of random charge appears; the training institution rents mainly outside the venue, which can not meet the needs of parents and students; the structure of the management personnel and the department organization of the training institution are unreasonable; the training institution lacks the advertising promotion team, The training organization has no professional curriculum research and development team, and the main content of the teaching is the coach; the coaches are younger, less educated, less experienced and mainly part-time coaches. The lack of assessment mechanism for coaches in training institutions has led to the entry into the training market of many coaches without coaches' qualifications and without teaching experience. These studies are intended to provide certain reference for relevant management departments. To promote the Hefei children's sports training market stability, good development to provide reference.
【学位授予单位】：山东体育学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G812.7

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