中国足球超级联赛现场观众人数影响因素分析

发布时间：2018-02-28 11:43

本文关键词： 中超联赛影响因素上座率现场观众　出处：《北京体育大学》2015年硕士论文　论文类型：学位论文

【摘要】：足球作为世界第一运动,在全世界拥有广泛的支持者和群众基础。足球同样是我国体育运动中最早进行职业化改革的体育项目,其对我国体育的职业化改革发展有着重要的先锋实践作用。对比国外几大著名足球职业联赛能够发现其现场观众人数的多少直接影响着联赛未来发展的好坏,因此研究中国足球超级联赛的现场观众人数影响因素,对未来中国足球职业联赛的发展有着重要的借鉴作用。本文通过运用文献资料法、问卷调查法、专家访谈法和数据统计法对中国足球超级联赛的现场观众人数影响医素进行分析,希望对我国体育项目和体育联赛发展有一定借鉴作用。通过研究得出以下结论：1、中超联赛十年的观众人数变化,全年观众总人数增长明显,2014年的观众总人数已经达到到了455.65万人,是2004年的三倍以上。十年的中超联赛正在稳步发展,场均观众人数一项虽然有所起伏,总体上还是呈上涨趋势,并且涨幅明显。2、中超联赛现场观众男性观众占多数。现场观看比赛的观众年龄主要集中在21-30岁,这部分的人群主要由学生和公司职员组成。在有收入的人群中2001元—6000元这个收入层次的人群所占比例最大,占到了47.59%。3、中超联赛的现场观众平均每年现场观赛1—5场,超过70%的观众有过一年以上的现场看球经历,但只有23.69%的观众有客场看球经历。4、促使人们去现场观看中超联赛的主要原因就是喜欢足球运动,支持家乡球队和喜欢现场氛围这三点。5、中超联赛现场观众的购票方式以现场购买为主,购买最多的门票价格区间在50元及以下,多数套票购买者来自于球迷协会成员。6、现场观众最在意的是比赛的精彩程度,而媒体的宣传程度对观众人数的影响一般,裁判的执法水平以及赛制的安排对现场观众人数影响较小。7、比赛体育场对于中超联赛现场观众人数的影响主要是现场气氛的火爆程度这一因素上,其他有关于场馆的因素虽然影响程度不大,但都和现场火爆的气氛有着密切的联系,而比赛的火爆气氛也是由数万名观众所营造的,观众人数和场内气氛是相互作用的关系。8、主客球队双方的竞技水平和球队中球星的个人魅力是球队层面影响现场观众人数的主要因素之一。9、观众自身的主观因素是影响中超联赛现场观众人数的重要组成部分,它和中超联赛比赛本身,比赛双方的球队还有比赛体育场共同组成了影响中超联赛现场观众人数的影响因素。
[Abstract]:Football, as the first sport in the world, has a wide range of supporters and mass bases all over the world. Football is also the first sport in China to carry out professional reform in sports. It plays an important vanguard role in the reform and development of sports professionalization in China. Compared with several famous professional football leagues abroad, it can be found that the number of spectators on the spot directly affects the future development of the league. Therefore, the study of the factors affecting the number of spectators in the Chinese Football Super League plays an important role in the future development of China Football League. Expert interviews and data statistics were used to analyze the effect of the number of audience in the Chinese Super League Football League on medical factors. It is hoped that it can be used for reference to the development of sports events and sports leagues in China. Through the study, we can draw the following conclusions: 1, the number of viewers in the Chinese Super League for 10 years, In 2014, the total number of viewers has reached four million five hundred and fifty-six thousand and five hundred , more than three times the number in 2004. Ten years of the Chinese Super League is steadily developing, although the average audience number is fluctuating. On the whole, there was still an upward trend, and the increase was obvious. The majority of the live audience in the Chinese Super League was male. The age of the audience watching the match was mainly 21-30 years old. This part of the population is mainly composed of students and company staff. Among the people with income, the income group of RMB 1,1-6,000 yuan accounts for the largest proportion, accounting for 47.590.3. the average live audience of the Chinese Super League League watches 1-5 matches a year. More than 70% spectators have seen the ball live for more than a year, but only 23.69% have seen the ball away from home. The main reason why people go to watch the Chinese Super League is because they like football. To support the home team and like the scene atmosphere these three points. 5. The tickets for the Chinese Super League matches are mainly purchased on the spot, with the most tickets priced in the range of 50 yuan or less. The majority of package ticket buyers came from fans' Association members. The audience was most concerned about the degree of excellence of the game, and the impact of media publicity on the number of spectators was mediocre. The law enforcement level of the referee and the arrangement of the competition system have a small influence on the number of spectators on the spot. The influence of the stadium on the number of spectators in the Chinese Super League is mainly due to the hot degree of the scene atmosphere. Although the other factors concerning the venues have little influence, they are all closely related to the hot atmosphere of the scene, and the atmosphere of the competition is also created by tens of thousands of spectators. The number of spectators and the atmosphere in the field are the interaction. 8. The competitive level of the host and guest teams and the personal charm of the stars in the team are one of the main factors affecting the audience size at the team level, and the subjective factors of the audience themselves. It is an important component that affects the number of live viewers in the Super League. Together with the Chinese Super League match itself, the teams of both sides as well as the stadium, the factors affecting the number of spectators in the Chinese Super League are determined.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G843

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