西安市健身私教工作室现状及发展对策的研究

发布时间：2018-03-04 11:38

本文选题：西安市　切入点：私教工作室　出处：《西安体育学院》2016年硕士论文　论文类型：学位论文

【摘要】：随着社会生活质量的提高,越来越多的人开始注意到身体健康的重要性,消费者的需求也趋于多样化,对健身锻炼和精细化的健身指导提出了更高的要求。健身工作室正是迎合这种需求而出现的一种新的健身业态形式,所经营的内容更直接、更细致、更个性化。小型工作室在国内一线城市已经发展相对成熟,但在西安市还处于刚刚起步阶段。本文通过文献资料法、访谈法、问卷调查法、数理统计法及归纳总结法等研究方法,以西安市健身私教工作室的私人教练、会员及工作室的管理人员为调查对象,对西安市健身私教工作室的发展现状进行了调查,发现和分析了其中存在的问题和原因,并提出了相应的发展对策。研究结果表明:1.西安市健身私教工作室私人教练年龄较为年轻化,文化素质水平较高,男性比例远大于女性;体能类多于医学类,国际认证教练较少;健身技术较为先进;工作场地仅限于健身工作室;大部分认为西安市健身私教工作室发展前景很好。2.西安市健身私教工作室的会员女性多于男性,以中高端收入的中年人群为主,通过亲友转介绍、互联网传播两个途径选择工作室,大部分会员对私人教练专业素质较满意,但同时会员也反应收费偏高,希望能降低价格。3.西安市健身私教工作室的选址大多在经济相对发达、配套设施环境较好的社区内,场地设施小而精,大多以一对一私人教练课程和小型团体课为主,课程设置缺乏创新和特色;大多数工作室的收益持平,少部分能够盈余,这对于西安市健身私教工作室的市场发展是很好的开端。通过分析上述现状提出了以下对策:1.建议增加女性教练比例,同时应拓展知识范围,避免技能单一;尽量满足会员的需求,将会员走进来与教练走出去结合起来。2.密切关注市场需求,细化课程分类,丰富会员的年龄层次;保证高质量的服务,扩大宣传增加会员;根据实际情况合理定价;让更多的人得到专业私教指导。3.选址因地制宜;抓住自身课程特点,做到极致,为自己塑造品牌形象,创造品牌价值,做到专而精进而连锁;改善工作室环境和人文环境;发挥团队的能力和潜力,提高办事效率;尽量节约成本。
[Abstract]:With the improvement of the quality of social life, more and more people begin to pay attention to the importance of physical health, and the needs of consumers tend to be diversified. The fitness studio is a new form of fitness that caters to this kind of demand, and its contents are more direct and detailed. More individualized. Small studios have been relatively mature in first-tier cities in China, but in Xi'an, they are still in their infancy. The methods of mathematical statistics and induction and summarization are used to investigate the present situation of the development of private education workshops in Xi'an, taking the personal coaches, members and managers of the workshops as the objects of investigation. Found and analyzed the existing problems and reasons, and put forward the corresponding development countermeasures. The research results show that: 1. The age of personal coaches in Xi'an fitness private education studio is younger, the level of cultural quality is higher, and the proportion of men is far larger than that of women; Physical fitness is more than medicine, international certified coaches are less, fitness technology is more advanced, work place is limited to fitness studio; Most people think that the development prospect of Xi'an Fitness Private Education Studio is very good .2.The members of Xi'an Fitness Private Education Studio have more women than men, mainly middle-aged people with middle and high income, who are introduced through relatives and friends. The majority of members are satisfied with the professional quality of personal coaches, but at the same time, members also respond to the high fees, hoping to lower the price .3.The siting of Xi'an Fitness and Private Education Studio is relatively developed in economy. In the communities where the supporting facilities are better, the venues are small and fine, and most of them are mainly one-to-one personal coaching courses and small group courses. The curriculum is short of innovation and characteristics. The profits of most studios are equal, and a few of them are able to make a surplus. This is a good beginning for the market development of the fitness private education studio in Xi'an. By analyzing the above situation, this paper puts forward the following countermeasures: 1.The suggestion is to increase the proportion of female coaches, and at the same time, to expand the scope of knowledge and avoid the single skill; Pay close attention to the market demand, refine the course classification, enrich the age level of the member, guarantee the high quality service, expand the propaganda and increase the membership; Reasonable pricing according to the actual situation; let more people get professional private guidance .3.siting measures according to local conditions; grasp the characteristics of their own curriculum, do the utmost, create brand image for themselves, create brand value, so as to be specialized and refined and then chain; Improve studio environment and human environment; develop team ability and potential, improve efficiency; save cost as much as possible.
【学位授予单位】：西安体育学院
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G812.7

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