重庆市区中学教师体育消费行为研究

发布时间：2018-03-05 11:25

本文选题：重庆市区　切入点：中学教师　出处：《哈尔滨体育学院》2017年硕士论文　论文类型：学位论文

【摘要】：自2011年中国政府出台纲领性和权威性的文件,把体育产业上升到国家战略以来,体育产业正式成为“朝阳产业”,展现出巨大的发展潜力和良好的发展前景。体育消费作为构成体育产业的关键因素和重要环节,关系到体育产业发展的兴衰成败。体育消费行为作为体育消费中的最关键过程,正日益引起国内外学者的强烈关注和积极研究。重庆作为直辖市和国家中心城市,对西南地区的体育消费市场起着辐射和引领的作用。中学教师作为普遍受过高等教育的社会群体,是人们进行体育消费行为里非常具有代表性的群体。研究重庆这样一个在国内有重要影响城市的中学教师体育消费行为,具有积极的现实意义。群体性是体育消费所呈现出来的重要特点,中学教师的职业特殊性决定了其体育消费行为的社会示范作用。本文通过运用文献资料与实际考察相结合、定性分析与定量分析相结合、数理统计与访谈调查相结合等方法对重庆市区中学教师的体育消费行为进行了分析和研究。首先,查阅大量文献,阐述了体育消费的理论基础,对体育消费行为的相关概念进行了界定,同时指出了研究中学教师体育消费行为的重要性;其次,以重庆市区中学教师的基本情况为依托,分析了其体育消费行为的现状、特征、问题和影响因素;最后提出了重庆市区中学教师体育消费行为的引导对策。本文以重庆市区的中学教师为研究对象,根据他们的基本情况,针对其在体育消费行为中出现的特征、问题和影响因素,分别从五个方面提出了引导对策。希望本文的研究成果,能为重庆市区中学教师的体育消费行为提供合理化建议,为城市体育消费内容的改善、体育消费结构的升级和体育产业的发展,提供一定的数据支撑和策略参考。同时,也为今后的体育消费研究,提供新的思路与方向。
[Abstract]:Since 2011, when the Chinese government issued programmatic and authoritative documents to raise the sports industry to a national strategy, Sports industry formally becomes "sunrise industry", showing great development potential and good development prospects. Sports consumption is the key factor and important link of sports industry. Sports consumption behavior, as the most critical process of sports consumption, is attracting more and more attention and active research from scholars at home and abroad. Chongqing, as a municipality directly under the Central Government and a central city of the country, is concerned with the success or failure of the development of the sports industry. The sports consumption market in Southwest China plays a role of radiation and guidance. Middle school teachers as a generally highly educated social group, It is a representative group of people in sports consumption behavior. Research on the sports consumption behavior of middle school teachers in Chongqing, which has an important influence on the city in China, It has positive practical significance. Group is an important feature of sports consumption. The professional particularity of middle school teachers determines the role of social demonstration of sports consumption behavior. Combining qualitative analysis with quantitative analysis, mathematical statistics and interview investigation, this paper analyzes and studies the sports consumption behavior of middle school teachers in Chongqing urban area. First of all, referring to a large number of documents, this paper expounds the theoretical basis of sports consumption. This paper defines the related concepts of sports consumption behavior, and points out the importance of studying the sports consumption behavior of middle school teachers. Secondly, based on the basic situation of middle school teachers in Chongqing city, the paper analyzes the present situation of sports consumption behavior. Finally, the paper puts forward the guiding countermeasures of the sports consumption behavior of the middle school teachers in Chongqing urban area. This paper takes the middle school teachers in Chongqing city as the research object, according to their basic situation, Aiming at the characteristics, problems and influencing factors of sports consumption behavior, this paper puts forward the guiding countermeasures from five aspects. It is hoped that the research results of this paper can provide reasonable suggestions for the sports consumption behavior of middle school teachers in Chongqing urban area. It provides some data support and strategic reference for the improvement of the content of urban sports consumption, the upgrading of sports consumption structure and the development of sports industry. At the same time, it also provides new ideas and directions for the study of sports consumption in the future.
【学位授予单位】：哈尔滨体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05;G635.1

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