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温州市业余羽毛球俱乐部发展现状及对策研究

发布时间:2018-03-16 02:12

  本文选题:温州市 切入点:业余 出处:《温州大学》2017年硕士论文 论文类型:学位论文


【摘要】:随着国家改革开放进程的开始,中国羽毛球运动进入世界体坛,逐步迎来全面发展时期。现在人们生活水平越来越高,不仅满足于物质和精神文化的需求,更加重视对身体健康的追求,人民群众健身意识也不断在增强。羽毛球运动作为一项具有文化悠久、高雅时尚和普及性较高运动,目前已是广大运动爱好者喜爱项目的首选之一。由于羽毛球运动的快速发展,国家颁布全民健身计划的实施,参与羽毛球运动健身的人日益增多,随之各种规模的业余羽毛球俱乐部也快速发展起来。浙江作为改革开放的前沿阵地,温州又是我国民营经济的发祥地,温州社会力量办的羽毛球俱乐部全面落实了全民健身计划。本文以温州市业余羽毛球俱乐部开展现状进行研究,对俱乐部的基本情况、管理者、羽毛球教练和消费者等调查作为依据,找出发展现状中存在的问题,并提出对俱乐部可持续发展相应对策,为使温州市羽毛球爱好者需求得到满足,给羽毛球教练和俱乐部管理人员提供理论依据,旨在推动温州市羽毛球运动健康发展和落实全民健身计划。本文应用文献资料法、专家访谈法等研究方法对温州市业余羽毛球俱乐部的发展现状进行调查和分析,发现存在如下问题:1.俱乐部的宣传渠道简单,宣传效果有限;2.俱乐部的分布不均匀,场馆规模较小;3.俱乐部的收费标准参差不齐,服务项目不多样化;4.俱乐部的管理制度不完善,服务水平质量不高;5.俱乐部的教练员水平不均衡,培训质量不高;6.少数俱乐部发展模式仍单一化。结合温州市业余羽毛球俱乐部的基本现状、管理现状、运营现状、教练员现状和消费者现状以及俱乐部存在的问题提出可持续发展对策:1.加强场馆建设,扩大区域分布范围;2.规范收费标准,满足不同人群需求;3.开展多元化服务,丰富羽毛球运动文化;4.拓展俱乐部宣传渠道,吸引更多人群关注;5.完善管理制度,提升管理水平;6.加强教练员队伍建设,提高培训质量;6.全面落实推行“协会+公司+俱乐部”发展模式。
[Abstract]:With the beginning of China's reform and opening up process, Chinese badminton has entered the world sports world and gradually ushered in a comprehensive development period. Now people's living standards are getting higher and higher, not only to meet the material and spiritual and cultural needs, Pay more attention to the pursuit of physical health, people's fitness awareness is also constantly growing. Badminton as a sport with a long culture, elegant fashion and popularity, At present, it has become one of the first choice for sports enthusiasts to enjoy the sports. Due to the rapid development of badminton, the state has promulgated the implementation of the national fitness program, and the number of people participating in badminton fitness is increasing day by day. With the rapid development of amateur badminton clubs of various sizes, Zhejiang Province, as the front line of reform and opening up, Wenzhou is the birthplace of China's private economy. The badminton club run by Wenzhou social force has fully implemented the national fitness plan. This paper studies the present situation of the amateur badminton club in Wenzhou, and makes a study on the basic situation of the club, the manager, Based on the investigation of badminton coaches and consumers, this paper finds out the problems existing in the present situation of development, and puts forward corresponding countermeasures to the sustainable development of clubs, so as to satisfy the needs of badminton lovers in Wenzhou City. To provide theoretical basis for badminton coaches and club managers, aiming at promoting the healthy development of badminton in Wenzhou and carrying out the national fitness program. The investigation and analysis of the present situation of amateur badminton club in Wenzhou are carried out by the methods of expert interview and other research methods. It is found that there are the following problems: 1.The propaganda channel of the club is simple, the propaganda effect is limited. 2. The distribution of the club is not even. The fees of the club are not uniform, the service items are not diversified. 4. The management system of the club is not perfect, the service level is not high and the level of the coaches is not balanced. The training quality is not high. 6. A few clubs are still developing singly. Combined with the basic status quo of amateur badminton club in Wenzhou, the management status, the operation status quo, The current situation of coaches and consumers and the problems existing in the club put forward sustainable development countermeasures: 1. Strengthen the construction of stadiums and gymnasiums, expand the scope of regional distribution, standardize the charging standards, meet the needs of different groups of people, and carry out diversified services. Enrich Badminton Sports Culture 4. expand the club publicity channels, attract more people to pay attention to. Improve the management system, improve the management level. 6. Strengthen the construction of coaches, Improve the quality of training 6. Fully implement the "Association Club" development model.
【学位授予单位】:温州大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:G847

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