南京市游泳场馆现状调查及发展对策研究

发布时间：2018-03-18 21:44

本文选题：游泳　切入点：场馆　出处：《武汉体育学院》2017年硕士论文　论文类型：学位论文

【摘要】：随着经济的飞速发展,人们的生活水平不断地提高,人们对于生活品质需求也在逐步地加强。大众体育是既可以让人们健身娱乐,也提高生活质量的重要手段之一。在体育多元化发展思想指导下,体育健身越来越市场化。花钱买健康的观念开始被人们普遍接受。体育培训市场也迎来了前所未有发展机遇。既能增强心肌功能、加强心肺功能和心血管病的作用的游泳运动,以其独特的锻炼价值与魅力,逐渐地被不同年龄人群所重视和喜爱,被世人誉为21世纪最喜爱的体育健身活动之一。南京市作为长三角区域重要的门户之一,又是江苏省的省会城市,经济较发达,其健身娱乐设施也比较健全。本文通过文献研究法、专家访谈法、实证分析法、调查研究法对南京市游泳场馆的现状进行调查分析,为其发展提供一些理论依据。此外通过对南京市游泳场馆现状了解,发现场馆的问题,研究的主要结论如下:1、南京市游泳场馆的场地分布不均匀,大部分集中在经济比较发达、繁华的地区,郊区经济比较落后的地方,场馆的分布相对来说很少。悬殊差距比较大。游泳场馆的密度达不到人口需求。政府要在政策方面对于地域规划,要进行合理的干预和引导,实现均衡发展,这样才能促进游泳场馆能够合理的分布,政府也可以拨动专项经费,帮助当地去发展游泳池。2、南京市教练员整体层次太低,男女比例不协调,大部分的工作经验少,运动水平一般。只能满足基本技能的教学要求,对于高层次运动员训练和培训的需求满足不了。教练员工资待遇相差大,两极化严重。场馆应该根据实际情况制定工资待遇,调动其积极性,才能吸引更多的高水平人才加入其中。同时要定期的提供学习和培训机会,去提高教练员的教学水平和运动能力。3、南京市游泳池管理者只注重于利益,忽视游泳运动的本质意义。需要加强对游泳运动的宣传力度,让游泳池向多层次、满足多种人群需求方向发展。4、南京市游泳场馆主要是以个体独资的经营性质,以会员和非会员经营方式,其经营形式是从呈现多元的发展态势,其营销模式还需要不断的去创新化。南京市游泳场馆大部分是盈利状态,少部分是持平和亏损状态,整体来说南京市游泳场馆发展前景比较广。5、南京市游泳池参与者,主要群体其文化水平比较高、健康意识强并且要具备一定消费能力。但是参与次数和时长低于平均水平。教练员需要进行循序渐进的引导,以及树立正确的游泳世界观。
[Abstract]:With the rapid development of economy, people's standard of living has been improved, and people's demand for quality of life has been gradually strengthened. Also one of the important means to improve the quality of life. Under the guidance of the idea of diversified development of sports, Sports fitness is becoming more and more market-oriented. The idea of spending money on health has become widely accepted. The sports training market has also ushered in unprecedented opportunities for development. It is a swimming exercise that enhances myocardial function, strengthens cardiopulmonary function and cardiovascular disease. With its unique value and charm of exercise, it is gradually valued and loved by people of different ages, and praised by the world as one of the favorite sports and fitness activities in 21th century. Nanjing is one of the important portals in the Yangtze River Delta region. It is also the capital city of Jiangsu Province, with a relatively developed economy and relatively sound fitness and entertainment facilities. This paper investigates and analyzes the current situation of swimming venues in Nanjing through literature research, expert interviews, empirical analysis, and investigation and research. To provide some theoretical basis for its development. In addition, through understanding the current situation of swimming venues in Nanjing and finding out the problems of the venues, the main conclusions of the study are as follows: 1. The venue distribution of swimming venues in Nanjing is uneven, and most of them are concentrated in relatively developed economies. In prosperous areas, where the suburban economy is relatively backward, the distribution of venues is relatively small. The disparity is relatively wide. The density of swimming venues does not meet the needs of the population. The government should plan for the region in terms of policy. It is necessary to carry out reasonable intervention and guidance to achieve balanced development so as to promote the rational distribution of swimming venues. The government can also set aside special funds to help local people develop swimming pools. The overall level of coaches in Nanjing is too low. The proportion of men and women is not in harmony, most of the work experience is less, the level of sports is average. It can only meet the teaching requirements of basic skills, but the training and training needs of high-level athletes cannot be satisfied. The polarization is serious. Stadiums and gymnasiums should formulate salary packages according to the actual situation and arouse their enthusiasm in order to attract more high-level talents to join them. At the same time, they should provide regular learning and training opportunities. To improve the teaching level and sports ability of coaches, Nanjing swimming pool managers only pay attention to interests and ignore the essential significance of swimming. To meet the needs of a variety of people, the swimming venues in Nanjing mainly operate in the nature of sole proprietorship, in the form of members and non-members, and in the form of diversified development. Its marketing model also needs to be continuously deinnovated. Most of the swimming venues in Nanjing are profitable, while a few are in a state of balance and loss. Overall, the prospects for the development of swimming venues in Nanjing are quite wide. 5. Participants in the Nanjing swimming pool. The major group has a high level of education, strong health awareness and a certain consumption ability, but the number and duration of participation is lower than the average level. Coaches need to guide step by step and establish a correct world outlook for swimming.
【学位授予单位】：武汉体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G861.1

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