我国体育赛事IP价值提升路径研究

发布时间：2018-03-21 07:57

本文选题：体育经济　切入点：体育产业　出处：《体育文化导刊》2017年08期 　论文类型：期刊论文

【摘要】：采用文献资料、比较分析法等,在体育产业新政背景下,探析我国体育赛事IP价值的提升路径,为我国体育赛事的发展提供借鉴。主要结论:体育赛事IP在整个体育赛事产业链中处于核心价值地位;与国际体育赛事相比较,我国体育赛事IP还存在价值低、盈利难、价值链不完善等诸多困境。建议:我国体育赛事需要不断强化IP建设,培育赛事品牌;加快赛事立法,加强赛事版权保护;凝聚粉丝情感,培养赛事忠实消费群体;围绕赛事IP开发、完善赛事IP价值链。
[Abstract]:Under the background of the new policy of sports industry, using the literature and comparative analysis, this paper analyzes the path of IP value promotion of sports events in China. The main conclusion is that the IP of sports events is in the core value position in the whole industry chain of sports events, compared with the international sports events, the IP of sports events in our country still has low value and difficult to make profits. Some difficulties such as imperfect value chain and so on. It is suggested that the sports events in our country should strengthen the construction of IP, cultivate the brand of events, speed up the legislation of the competition, strengthen the copyright protection of the events, gather the fans' feelings, and train the loyal consumer groups of the events. Improve the IP value chain around competition IP development.
【作者单位】：乐山师范学院体育学院;成都师范学院体育学院;
【分类号】：G812

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