《中国体育报》校园足球报道研究

发布时间：2018-03-21 13:06

本文选题：校园足球　切入点：中国体育报　出处：《沈阳体育学院》2017年硕士论文　论文类型：学位论文

【摘要】：作为第一大运动项目的足球运动,随着我国体育事业的不断前进,在我国得到了一定程度的发展,足球相关报道逐渐成为体育类报纸的热门报道内容。与足球事业发展息息相关的校园足球所受关注却望尘莫及,这不仅有悖于校园体育的政策落实,也不利于校园足球活动长久持续的展开。2015年3月6日,国家正式公布了足球改革方案,进一步明确了校园足球的发展要求和预期目标。近年来,各种利好政策的出台,使得校园足球得到了进一步的发展,校园足球在学校、社会和各领域的影响力越来越大。体育和媒体的相互关系使大众传媒对校园足球的传播意义更为深刻。本研究以传播学视角下的校园足球议程设置为基础,2015-2016年9月《中国体育报》校园足球报道为研究对象,运用文献资料法和内容分析法从报道数量、报道类型、报道体裁和版面位置、图片几个方面探析《中国体育报》的议程设置。通过分析归纳,本文认为2015-2016年9月《中国体育报》校园足球报道的623篇报道反映了议程设置方面如下的特征:1)校园足球事业发展的报道在报道总数中占据最大数量,校园足球活动和校园足球赛事紧随其后,这三类报道是《中国体育报》校园足球报道议程设置的侧重点。2)报道体裁方面,通讯类报道占据绝对优势,其次是消息,这两类体裁集中报道了校园足球事业发展、校园足球活动和校园足球赛事,评论类和专访类报道略显不足。3)《中国体育报》作为国家机关报,在对于校园足球的政策发展上一直坚持正面报道,引导良好的校园足球文化氛围,积极地发挥了媒体对校园足球的宣传作用。4)《中国体育报》校园足球报道直面其发展至今存在的问题,城乡、地区性校园足球发展不均衡以及校园女足发展难度大等方面,引发了社会的关注,起到了正面的监督促进作用。5)校园足球事业发展是《中国体育报》最重要的议程设置内容,在头条报道中占据了很大比重;图片报道则主要反映在基层学校的校园足球训练和赛事活动上,版面设计更加丰富。6)《中国体育报》校园足球报道虽然在一定方面起到了良好的议程设置效果,但是依然存在监督批判性报道较少,报道选题相对单一,栏目设计需要完善等问题。针对《中国体育报》校园足球报道议程设置存在的问题,提出以下发展建议与策略:1)进一步明确《中国体育报》国家体育总局机关报的职能,充分发挥其在校园足球事业发展中承担的社会责任。2)扩大校园足球报道的议程设置角度、加大报道内容挖掘力度。3)完善报道版面设置,充分发挥积极引导作用,营造校园足球发展良好的舆论氛围。4)借助媒介融合,强化校园足球报道议程设置的时效性和互动性。
[Abstract]:Football, as the first major sport, has developed to a certain extent in our country with the continuous progress of the sports cause in our country. Football related reports have gradually become a hot topic in sports newspapers. The attention paid to campus football, which is closely related to the development of football, has not been matched. This is not only contrary to the policy implementation of campus sports. In March 6th 2015, the state officially announced the football reform plan, which further clarified the development requirements and expected goals of campus football. In recent years, various favorable policies have been introduced. Make campus football get further development, campus football in school, The relationship between sports and media makes the mass media more profound in the dissemination of campus football. This study is based on the setting of campus football agenda from the perspective of communication. The Chinese Sports News reported on campus football as the research object, By using the method of literature and content analysis, this paper analyzes the agenda setting of China Sports News from the aspects of the number, type, genre and layout of the report, pictures, etc. This paper holds that the 623 reports on campus football reported by China Sports News on September 2015-2016 reflect the following characteristics of agenda setting: 1) the development of campus football accounts for the largest number of reports in the total number of reports. Campus football activities and campus football matches are closely followed. These three types of reports are the focus of the "China Sports News" campus football report agenda set. 2) in terms of reporting style, communication reports occupy an absolute advantage, followed by news. These two genres focus on the development of campus football, campus football activities and campus football matches, reviews and exclusive interviews. In the policy development of campus football, we have always insisted on positive reports and guided a good atmosphere of campus football culture. (4) the "China Sports News" campus football report directly faces the problems existing in its development, urban and rural areas, uneven development of regional campus football, and the difficulty of the development of campus women's football, and so on. The development of campus football is the most important agenda setting content of "China Sports News", which occupies a large proportion in the headlines; The photo report is mainly reflected in the campus football training and match activities of grass-roots schools. The layout is more abundant. 6) although the "China Sports News" campus football report has played a good role in setting the agenda in some respects, However, there are still some problems, such as few critical reports, relatively single topics, and the need to improve the design of columns. In view of the problems in the setting up of the football report agenda on campus in China Sports News, Put forward the following development suggestions and strategies: 1) further clarify the functions of the State Sports Administration's official newspaper, give full play to its social responsibility in the development of campus football, and expand the setting of the agenda for campus football reporting. Strengthen the report content mining. 3) improve the layout of the report, give full play to the role of positive guidance, create a good atmosphere of public opinion on campus football development. 4) with the help of media integration, strengthen the timeliness and interaction of the setting of the campus football report agenda.
【学位授予单位】：沈阳体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G212;G843

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