成都市跆拳道培训市场中存在的问题及发展策略研究

发布时间：2018-03-25 11:37

本文选题：跆拳道　切入点：经营模式　出处：《成都体育学院》2017年硕士论文

【摘要】：本论文以成都市跆拳道培训市场为研究对象,运用相关理论对本论文进行理论分析和阐释,采用文献资料法,问卷调查法、实地考察法和数理统计等研究手段,以成都市跆拳道馆的规模大小、师资情况、学员现状以及管理模式等进行调查,进一步分析对成都市跆拳道培训市场存在的问题,并探寻了解决问题的方法,进而给出了相关建议。研究结果表明:(1)目前成都市跆拳道培训机构的规模都相对较小,器械配备也相对简单,由于地区的不同,各个跆拳道培训机构没有形成统一的收费标准;每个跆拳道培训机构的教学内容也多集中为品势和竞技实战,娱乐性和创新性相对较少。(2)成都市跆拳道培训机构教练员人员配备较少,很大一部分是兼职,其流动性较大,教练员的段位等级也相对不高,学历程度主要集中在本科层次,在教练员培训和裁判员培训方面都相对欠缺。(3)成都市跆拳道管理人员的学历背景与教练员相似,主要集中在本科层次,跆拳道专业及相关专业的人数所占比例很高,也有一部分的非相关专业管理人员存在着相关经验不足的缺陷,对于跆拳道培训机构的发展无疑是一个不利因素。(4)成都市区跆拳道培训机构学员主要以7岁到17岁的中小学生为主,中年以上的人群几乎没有,同时这些学员当中以男生为主,坚持练习三年以上的学员所占比例较低,参与跆拳道练习的目的也各不相同。(5)在经营管理方面,目前成都市跆拳道培训机构经营模式和操作方法相对简单,按照传统的招生手段和训练模式运行,还没有形成系统成熟的管理体系。教学理念是培训机构今后发展的灵魂所在,所以跆拳道培训机构要想得到长远的发展就必须要有一个相对科学的、顺应时代潮流的教学理念,这也正是跆拳道培训市场持续快速发展的内在动力。跆拳道培训机构的发展必须树立“以人为本”的思想,能让每一个普通的员工参与学校增量利润的分配,调动每个员工的积极性。倡导跆拳道文化的价值,跆拳道的精神文化建设是一家跆拳道培训机构的魂,它是能够反哺而为跆拳道培训机构带来盈利。
[Abstract]:This thesis takes Chengdu Taekwondo training market as the research object, uses the related theory to carry on the theoretical analysis and the explanation to this thesis, uses the literature material method, the questionnaire survey method, the field investigation method and the mathematical statistics and so on research means. Based on the investigation of the size of Taekwondo Hall in Chengdu, the situation of teachers, the present situation of students and the management mode, the paper further analyzes the problems existing in the training market of Taekwondo in Chengdu, and explores the methods to solve the problems. The research results show that the scale of Taekwondo training institutions in Chengdu is relatively small and the equipment is relatively simple. Because of the different regions, each Taekwondo training institution has not formed a uniform fee standard. The teaching contents of each Taekwondo training institution are also concentrated on the actual combat of goods and competitions, and the entertainment and innovation are relatively less. 2) the coaches of the Taekwondo training institutions in Chengdu are less staffed, a large part of them are part-time, and their mobility is greater. The level of coaches is also relatively low, the degree of education is mainly concentrated in the undergraduate level, in the training of coaches and referees training, there is a relative lack of .Y3) Chengdu Taekwondo management staff education background is similar to the coaches. Mainly concentrated in the undergraduate level, Taekwondo professional and related majors account for a high proportion of the number, but also some of the non-related professional managers have the defects of lack of relevant experience. There is no doubt that the development of Taekwondo training institutions is a disadvantageous factor.) in Chengdu, the trainees of Taekwondo training institutions are mainly primary and middle school students aged 7 to 17, and there are almost no people over the middle age group. At the same time, most of these trainees are male students. The proportion of trainees who persist in practicing for more than three years is relatively low, and the purpose of participating in taekwondo exercises is also different. In terms of operation and management, at present the operating mode and operation method of training institutions in Chengdu Taekwondo is relatively simple. According to the traditional enrollment means and training mode, there has not been a systematic and mature management system. The teaching concept is the soul of the future development of the training institutions. Therefore, if Taekwondo training institutions want to achieve long-term development, they must have a relatively scientific teaching concept that conforms to the trend of the times. This is also the inherent driving force behind the sustained and rapid development of the Taekwondo training market. The development of Taekwondo training institutions must be based on the idea of "putting people first," so that every ordinary employee can participate in the distribution of the incremental profits of the school. To promote the value of taekwondo culture, the spiritual and cultural construction of taekwondo is the soul of a Taekwondo training institution, which can feed back and bring profit to Taekwondo training institution.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G886.9

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