合肥市大圩镇马拉松体育特色小镇的现状调查研究

发布时间：2018-03-26 08:14

本文选题：马拉松　切入点：体育特色小镇　出处：《首都体育学院》2017年硕士论文

【摘要】：体育与旅游融合的“体验式”旅游的发展方式将会颠覆传统的“观光式”旅游,体育特色小镇将成为我国体育产业发展的新动力。本文旨在通过对大圩马拉松体育特色小镇的调查研究分析当前大圩镇马拉松体育特色小镇的发展现状,并对大圩镇发展马拉松体育特色小镇提出建议。本文首先通过文献资料法,梳理有关体育旅游、乡村旅游、特色小镇的大圩镇近两年发展马拉松体育特色小镇的资料,为进一步开展调查奠定基础;其次通过实地调查法,亲身参与到大圩镇马拉松赛事中,掌握了大量第一手资料;再次通过问卷调查法,调查参赛者的基本信息及体验感受,为研究结论提供客观的数据支持;最后通过访谈法,对当地政府人员、赛事组委会工作人员、农家乐个体户等目标群体进行访谈,通过访谈记录的整理为研究结论提供准确的反馈。本研究结果显示:1.区位因素、丰富的自然资源、完善的乡村旅游、趣味的马拉松赛事等优势是促进大圩镇马拉松体育特色小镇发展内部动力;2.我国对特色小镇的扶持政策、合肥市的经济发展、国外的诸多案例经验、互联网技术的应用是促进大圩镇马拉松体育特色小镇发展的外部机遇;3.我国特色小镇的发展水平参差不齐是大圩镇马拉松体育特色小镇面临的外部挑战;4.大圩镇基础设施建设不够完善、缺乏与休闲体育产业的关联、赛事组织水平有待提高是大圩镇马拉松体育特色小镇发展中存在的问题。基于调查研究的结果,结合大圩镇实际情况,本文给出以下建议:1.宏观层面:建立完善的标准体系;上级政府加强政策引导以及市场监管;完善体育特色小镇有关法律法规等。2.微观层面:加强马拉松文化建设;提高赛事的组织水平;完善赛事服务团队建设;培养高水平的赛事管理人员等。
[Abstract]:Sports and tourism integration of the "experience" of tourism development will subvert the traditional "sightseeing" tourism, sports town features will become a new impetus to the development of the sports industry in China. This paper aims to research on the Da Wei marathon sports town's characteristics and analyzed the current situation of Weizhen marathon sports features of the town. And puts forward some suggestions on the development of Weizhen marathon sports town features. Firstly, through combing the relevant literature, sports tourism, rural tourism, the characteristics of small town development in recent years Weizhen marathon sports characteristics of small town, and lay the foundation for further investigation; secondly through field investigation, personally involved in the big Wei Zhen Ma marathon, master a lot of first-hand information; again through the questionnaire, survey participants the basic information and experience, to provide an objective conclusion The data support; finally through interviews of local government officials, the organizing committee staff, farmhouse self-employed target group interviews, through interviews records to provide accurate feedback to the conclusion of the study. The results of this study show: 1. location, abundant natural resources, improve the rural tourism, fun marathon the advantage is to promote competition Weizhen marathon sports town features internal impetus for the development of our country; 2. of the town's characteristics support policy, the economic development of Hefei City, many cases of foreign experience, the application of Internet technology is to promote the town marathon sports town features development opportunities; the development level of the 3. characteristics of China town is the uneven external challenge Weizhen marathon Sports Feature of the town; 4. big town infrastructure construction is not perfect, the lack of association and leisure sports industry, competition The organization needs to be improved is the existence of a large town marathon sports town features development problems. Based on the results of investigation and research, combined with the actual situation of large towns, this paper gives the following suggestions: 1. the macro level: the establishment of perfect standard system; higher levels of government to strengthen policy guidance and supervision; improve relevant laws and regulations and other physical characteristics of small town.2. the micro level: strengthen the marathon culture construction; improve the event organization level; improve the construction of sports service team; training high level sports management personnel.

【学位授予单位】：首都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G822.8

【参考文献】