合肥市大圩镇马拉松体育特色小镇的现状调查研究

发布时间：2018-03-26 08:14

本文选题：马拉松　切入点：体育特色小镇　出处：《首都体育学院》2017年硕士论文

【摘要】：体育与旅游融合的“体验式”旅游的发展方式将会颠覆传统的“观光式”旅游,体育特色小镇将成为我国体育产业发展的新动力。本文旨在通过对大圩马拉松体育特色小镇的调查研究分析当前大圩镇马拉松体育特色小镇的发展现状,并对大圩镇发展马拉松体育特色小镇提出建议。本文首先通过文献资料法,梳理有关体育旅游、乡村旅游、特色小镇的大圩镇近两年发展马拉松体育特色小镇的资料,为进一步开展调查奠定基础;其次通过实地调查法,亲身参与到大圩镇马拉松赛事中,掌握了大量第一手资料;再次通过问卷调查法,调查参赛者的基本信息及体验感受,为研究结论提供客观的数据支持;最后通过访谈法,对当地政府人员、赛事组委会工作人员、农家乐个体户等目标群体进行访谈,通过访谈记录的整理为研究结论提供准确的反馈。本研究结果显示:1.区位因素、丰富的自然资源、完善的乡村旅游、趣味的马拉松赛事等优势是促进大圩镇马拉松体育特色小镇发展内部动力;2.我国对特色小镇的扶持政策、合肥市的经济发展、国外的诸多案例经验、互联网技术的应用是促进大圩镇马拉松体育特色小镇发展的外部机遇;3.我国特色小镇的发展水平参差不齐是大圩镇马拉松体育特色小镇面临的外部挑战;4.大圩镇基础设施建设不够完善、缺乏与休闲体育产业的关联、赛事组织水平有待提高是大圩镇马拉松体育特色小镇发展中存在的问题。基于调查研究的结果,结合大圩镇实际情况,本文给出以下建议:1.宏观层面:建立完善的标准体系;上级政府加强政策引导以及市场监管;完善体育特色小镇有关法律法规等。2.微观层面:加强马拉松文化建设;提高赛事的组织水平;完善赛事服务团队建设;培养高水平的赛事管理人员等。
[Abstract]:The development of "experiential" tourism, which combines sports and tourism, will upend the traditional "sightseeing" tourism. The sports characteristic town will become the new motive force of the sports industry development of our country. This article aims to analyze the present situation of the development of the marathon sports characteristic town of Dawei town through the investigation and research of the sports characteristic town of Daxu. And put forward some suggestions on the development of Marathon sports characteristic town in Dawei Town. Firstly, through the method of literature, this paper combs the data about sports tourism, rural tourism and the development of Marathon sports characteristic town in Dawei Town in the past two years. To lay the foundation for further investigation; secondly, through the field investigation method, to participate in the Marathon of Da Wei Town in person, and to grasp a large number of first-hand information; again, through the questionnaire survey method, to investigate the participants' basic information and experience and feelings. In order to provide objective data support for the conclusion of the study; finally, through interviews, the local government personnel, event organizing committee staff, Nongjiale self-employed and other target groups were interviewed. The results of this study show that: 1. Location factors, abundant natural resources, perfect rural tourism, The advantages of the interesting marathon events are to promote the development of the Marathon sports characteristic town in Dazhu Town. 2.The supporting policy of our country to the characteristic town, the economic development of Hefei City, and the experience of many foreign cases. The application of Internet technology is the external opportunity to promote the development of Marathon Sports characteristic Town in Dawei Town. 3. The uneven development level of the characteristic town in China is the external challenge faced by Marathon Sports characteristic Town in Dawei Town. The infrastructure construction is not perfect enough, The lack of connection with leisure sports industry and the need to improve the level of event organization are the problems existing in the development of Marathon Sports characteristic Town in Dawei Town. Based on the results of investigation and research, combined with the actual situation of Dawei Town, The following suggestions are given in this paper: 1. Macro level: establishing perfect standard system; strengthening policy guidance and market supervision by higher level government; perfecting relevant laws and regulations of small towns with sports characteristics and so on. 2. Micro level: strengthening the construction of marathon culture; Improve the level of organization of the event; improve the team construction of the event service; train high level of competition management personnel.
【学位授予单位】：首都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G822.8

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