新华社近九届夏季奥运会（1984-2016）评论的变化

发布时间：2018-03-26 08:08

本文选题：新华社　切入点：奥运会　出处：《成都体育学院》2017年硕士论文

【摘要】：前八届夏季奥运会(1949—1980),新华社的报道较少,评论仅有3篇。伴随新中国在洛杉矶奥运会正式登上奥运舞台,新华社开始大规模报道奥运会。新华社近九届夏季奥运会(1984—2016)涌现出一批具有影响力的评论力作,也诞生了一批具有知名度的评论记者。新华社作为中国国家通讯社,是党和国家的喉舌。它的奥运评论对中国奥运战略、中国体育事业发展有引领、标杆性的影响作用,而学界当前对新华社奥运评论变化的研究尚处空白。因此,研究新华社近九届夏季奥运会(1984—2016)评论的变化,具有重要意义。本文以新华社近九届夏季奥运会(1984—2016)的1155篇评论为研究对象,从数量、视角、主体、栏目、发稿地、闭幕式评论员文章主题、金牌价值取向分析其变化。分析发现,评论的数量逐届递增,但在奥运报道中所占的比例一直较小。评论的国际化视角与本土化视角逐渐平衡。评论主体的数量逐届增多,自雅典奥运会开始有体育专业人士加入,新华社记者一直是评论的主力。评论发稿地从奥运会举办地发稿到全球多地发稿。悉尼奥运会开始设立评论栏目,逐届增多,从北京奥运会开始增设时评类栏目。闭幕式评论员文章从巴塞罗那奥运会开始发表,主题各有侧重,分别为交流、庆典、危机、回家、经典、激励、希望。金牌价值取向经历了强化、弱化、转型三个时期。本文以新华社近九届夏季奥运会(1984—2016)评论的变化为依据,结合对新华社体育部主任许基仁、副主任周杰、高级记者树文的访谈,分析了新华社近九届夏季奥运会(1984—2016)评论变化的原因。数量的变化与媒介技术的变革、体育的社会化属性加重、信息化时代媒体间竞争加剧紧密相关。视角的变化源于新华社体育部对体育国际化的认识。主体的变化顺应了评论的专业化趋势,也受限于新华社自身单位性质。发稿地的变化离不开新华社体育部开放多元的文化氛围,也便于服务新闻采编用户,发挥地方奥运优势项目报道优势。栏目的变化是为打造体育名记,时评类栏目的增加则表现了对评论时效的追求。闭幕式评论员文章主题的变化受国际形势、奥林匹克运动发展、东道主因素影响。金牌价值取向的变化源于经济社会的发展和体育价值的回归。未来,专业化将是新华社体育新闻评论继续发展的一个方向。新华社体育部将培养更多专家型的记者,项目细化到个人,要求记者比从业者看的更透,用专业的评论形成影响力。在专业化被倡导的同时,新华社体育部也鼓励记者畅所欲言,发挥个性。
[Abstract]:The previous eight Summer Olympics were held from 1949 to 1980. Xinhua reported less, with only three commentaries. With the New China Olympic Games in Los Angeles, it officially stepped onto the Olympic stage. Xinhua News Agency began to cover the Olympic Games on a large scale. A number of influential commentaries and a number of well-known commentary reporters have emerged in the last nine Summer Olympics of the Xinhua News Agency, the Chinese state news agency. It is the mouthpiece of the Party and the state. Its Olympic commentary has a leading and benchmarking effect on China's Olympic strategy and the development of China's sports undertakings. However, the current study of the changes in the Xinhua News Agency's Olympic commentary is still blank in academic circles. It is of great significance to study the changes of the commentary of the recent Ninth Summer Olympic Games of Xinhua, 1984-2016. This paper takes the 1155 reviews of the recent Ninth Summer Olympic Games of Xinhua as the research object, from the perspective of quantity, perspective, main body, column, and source. The theme of the commentator's article at the closing ceremony, the value orientation of the gold medal, was analyzed. The analysis found that the number of comments increased from year to year. However, the proportion of Olympic reports has been relatively small. The international and local perspectives of comments have been gradually balanced. The number of commentary subjects has increased year by year, and since the Athens Olympic Games, sports professionals have joined them. The Xinhua News Agency reporter has always been the main force of the commentary. The commentary has been issued from the Olympic Games to many other places around the world. The Sydney Olympics began to set up comment columns, which have increased one by one. Starting from the Beijing Olympic Games, we have added a series of comment columns. The final commentator's articles have been published since the Barcelona Olympic Games. The themes are focused on, respectively, for communication, celebration, crisis, home, classics, and encouragement. Hope. Gold medal value orientation has experienced three periods: strengthening, weakening and transforming. Based on the changes in the commentary of Xinhua News Agency's recent Ninth Summer Olympic Games (1984-2016), combined with Xu Jiren, Director of the Sports Department of Xinhua News Agency, Zhou Jie, deputy director, Interview with senior reporter Shu Wen, this paper analyzes the reasons for the changes in the commentary of Xinhua News Agency during the recent Ninth Summer Olympic Games (1984-2016). The changes in quantity and media technology have increased the socialization attribute of sports. The change of visual angle comes from the understanding of sports internationalization of the Ministry of Sports of Xinhua News Agency. It is also limited by the nature of Xinhua's own units. The change in the place of publication cannot be separated from the open and pluralistic cultural atmosphere of the Ministry of Sports of the Xinhua News Agency, which also facilitates the service of news editors and editors. The change of the column is to create the sports name, and the increase of the column shows the pursuit of the limitation of the commentary. The theme of the commentator's article at the closing ceremony is changed by the international situation. Olympic movement development, host factor influence. The change of gold medal value orientation originates from the development of economy and society and the return of sports value. Specialization will be one of the directions for the continued development of the Xinhua News Agency Sports News Review. The Xinhua Sports Ministry will train more expert journalists, the projects will be refined to individuals, and journalists will be required to see more thoroughly than the practitioners. Use professional comments to form influence. While professionalization is advocated, the Xinhua Sports Ministry also encourages reporters to speak freely and give play to their individuality.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G811.211;G212

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