银川市商业健身俱乐部经营现状和对策研究

发布时间：2018-03-30 00:05

本文选题：健身俱乐部　切入点：经营　出处：《北京体育大学》2016年硕士论文

【摘要】：改革开放30年以来,随着城镇居民收入不断上升,消费需求丰富多样,健身意识也日益增强,居民用于体育健身消费的支出不断上升,从而促进了体育健身娱乐休闲行业的形成和发展。随着健身俱乐部的不断发展壮大,已经成为全民健身体系中的重要组成部分之 ,随着环境的污染和季节等因素,越来越多的人选择健身俱乐部这一室内的锻炼身体的场所,因此健身俱乐部在未来很长一段时期内将成为落实全民健身计划重要方面。近年来,银川市经济得到了长足发展,但银川市商业健身市场的拓展尚处在发展阶段,其中爆露出很多问题。本文采用文献资料法、调查访问法等方法,针对银川市体育健身娱乐市场的发展现状、存在的问题进行分析研究,为银川市体育健身市场逐步走上健康有序、可持续发展提供参考。主要结论如下：银川市中型商业健身俱乐部之间存在着价格恶性竞争现象；管理者与教练员、消费者之间交流较少,在看待问题上他们之间存在着较大的偏差；管理者对未来的发展没有很好的把握,缺少对未来的规划；在俱乐部的服务质量中存在着卫生水平达不到消费者满意情况；在特色项目的开展中没有形成较为有竞争力的项目或是没有开展特色项目。建议：1.提高俱乐部的宣传效应,项目经营有特色,不随意跟风。2.注重企业文化的建设和自身品牌特色,提高管理者业务水平,适当进行管理方面的专业培训；出资增加教练员培训进修的机会,提高教练员的业务水平,举办教练员相关的活动,让教练员能够充分体现自己的价值。3.管理者之间加强交流,稳定常规项目的市场价格；加强与教练员、消费者之间的交流,准确把握消费者的需求。4.俱乐部不以利润最大化为主要目的,切实从消费者和教练员的利益出发,提供人性化服务。俱乐部应以发展特色项目和提高服务质量为主要手段吸引消费者,实现以盈利为根本目的长期稳定发展。
[Abstract]:Since the reform and opening up for 30 years, with the rising income of urban residents, the rich and diverse consumption demand, the growing awareness of fitness, the residents' expenditure on sports and fitness consumption has been rising. This has promoted the formation and development of the sports, fitness, entertainment and leisure industry. With the continuous development of the fitness club, it has become an important part of the national fitness system, and with the pollution of the environment and the season and other factors, More and more people choose the fitness club as an indoor exercise place, so the fitness club will become an important aspect of implementing the national fitness plan in a long period of time in the future. In recent years, the economy of Yinchuan City has been greatly developed. However, the development of commercial fitness market in Yinchuan is still in the developing stage, in which a lot of problems are exposed. This paper adopts the method of literature, investigation and visit, aiming at the present situation of the development of sports fitness and entertainment market in Yinchuan. The existing problems are analyzed and studied to provide a reference for the healthy and sustainable development of Yinchuan sports fitness market. The main conclusions are as follows: there is a vicious price competition among the medium-sized commercial fitness clubs in Yinchuan; Managers, coaches and consumers have less communication, and there is a big deviation between them in the treatment of problems, managers do not have a good grasp of the future development, lack of planning for the future; In the service quality of the club, there is the situation that the health level is not up to the satisfaction of the consumers; there is no competitive project or characteristic project in the development of the characteristic project. The project management has the characteristic, does not follow the trend at will. 2. Pays attention to the enterprise culture construction and the own brand characteristic, enhances the manager business level, carries on the management aspect specialized training appropriately; Improve the professional level of coaches, organize activities related to coaches, so that coaches can fully reflect their own value .3. managers to strengthen communication, to stabilize the market prices of conventional projects, to strengthen exchanges with coaches, consumers, Accurately grasp the needs of consumers .4.The club does not aim at maximization of profits, and set out from the interests of consumers and coaches. The club should take the development of characteristic projects and the improvement of service quality as the main means to attract consumers and realize the long-term and stable development with profit as the fundamental goal.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G812.17

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