乐视体育视频网络直播的现状分析与发展对策

发布时间：2018-03-30 06:42

本文选题：乐视体育　切入点：视频　出处：《西安体育学院》2017年硕士论文

【摘要】：近几年,随着互联网的快速发展以及国家进一步加强体育产业发展,网络体育视频直播大大缩短了媒体与受众的距离。它以传播速度迅速、沟通方式交互、直播资源丰富、传播时间自由、储存空间近乎无限的优势,赢得了大量的市场份额,逐渐占据了主流的传播地位。乐视体育作为近年来互联网体育产业中的一匹黑马,其网络直播呈爆发式增长。乐视体育以其同步传播的时效性、广泛的平台覆盖面、直观的视觉效果、众多用户同时参与的交互性以及愉悦享受观看比赛的刺激感、在场感等特点,深受体育爱好者的喜爱。从2014年成立后的高歌猛进到2016年底重重摔落尘埃,乐视体育视频在外界的各种质疑或者怀疑中虽然成为最受关注的一个亮点。但不容否定的是,乐视体育对中国视频网络直播的行业发展起了很大的推动作用,人们的版权意识得到了极大加强。本文从传播学的研究视角,以乐视体育视频网络直播的现状和发展为研究对象,试图通过对乐视体育视频的网络直播从理论到实践作一些尝试性的探讨,期望以乐视体育直播特色为切入点,为中国网络直播行业的良性健康发展提供参考。本论文运用文献资料法、调查研究法、案例分析法等科研方法,首先梳理了乐视体育发展的时代背景和概况,认真分析了乐视体育视频网络直播中的六个方面特点和优势;其次查找制约和阻碍乐视体育视频网络直播发展中存在的问题和现实困境,并找出原因和影响因素,最后得出如下结论:乐视体育视频直播是覆盖全球众多的体育赛事,以其明确的战略定位、高品质的服务、版权资源优势、自制直播内容和专业、有影响力的主播的显著特点在视频直播网站中具有一定代表性;由于没有分销采取垄断的方式,投入了大量关注度较低的小众赛事,使得乐视体育网站运营难以为继;由于网络传输和制作技术等因素限制,导致高清体育视频直播依然存在视频画面清晰度较差和信号传输不流畅等问题,这些问题都直接影响了受众的观看体验;中国观众经济能力尚未达到付费娱乐的水平,不强的版权意识都使得乐视体育视频直播的付费和会员模式在国内水土不服;体育视频网络直播的评论回复平台存在不文明用语、弹幕弹出遮挡视线等对网络环境造成不良影响。
[Abstract]:In recent years, with the rapid development of the Internet and the further development of the sports industry, the distance between the media and the audience has been greatly shortened.It has the advantage of rapid communication, communication, rich resources, free communication time and unlimited storage space. It has won a large number of market share and gradually occupied the mainstream of the communication position.Letv sports as a black horse in the Internet sports industry in recent years, its network broadcast explosive growth.Letv sports with its synchronous transmission of timeliness, extensive platform coverage, intuitive visual effects, many users at the same time participate in the interaction and pleasure to enjoy the excitement of watching the game, the presence of the characteristics, deeply loved by sports enthusiasts.From the start in 2014 to the fall of dust at the end of 2016, Letv's sports video has become one of the most-watched highlights of all doubts or doubts in the outside world.But there is no denying that Letv sports has played a great role in promoting the development of China's video webcast industry, and people's copyright awareness has been greatly strengthened.In this paper, from the perspective of communication, taking the current situation and development of Letv's sports video webcast as the research object, this paper attempts to make some tentative discussions on the theory and practice of the sports video live broadcast on the Internet.It looks forward to providing reference for the healthy development of China's webcast industry by taking Letv's characteristics of live sports broadcasting as a breakthrough point.This thesis uses the literature method, the investigation research method, the case analysis method and so on scientific research method, first combs Letv sports development time background and the general situation, has analyzed conscientiously six aspects characteristics and the superiority in the sports video network direct broadcast of Letv;Secondly, it finds out the existing problems and practical difficulties in restricting and obstructing the development of sports video webcast by Letv, and finds out the causes and influencing factors. Finally, it draws the following conclusion: Letv sports video live broadcast is a sports event covering many sports events all over the world.With its clear strategic positioning, high quality service, advantages of copyright resources, self-made live broadcast content and professional, influential anchorman has a certain representativeness in the video broadcast website; because there is no monopoly in distribution,Invested in a large number of minority sports events with low attention, which made the operation of Letv's sports website difficult to continue; due to network transmission and production technology and other factors,As a result, there are still some problems, such as poor definition of video picture and unsmooth signal transmission, which directly affect the audience's viewing experience. The Chinese audience's economic ability has not reached the level of paid entertainment.Not strong copyright awareness makes Letv pay sports video live and member mode in the domestic unfavorable; sports video webcast comments and reply platform there are uncivilized language,Screen ejection occlusion line of sight and other network environment caused adverse effects.
【学位授予单位】：西安体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;G80-05

【相似文献】