利益相关者视角下辽宁职业体育俱乐部社会责任治理研究

发布时间：2018-04-02 16:20

本文选题：职业体育俱乐部　切入点：利益相关者　出处：《沈阳体育学院》2017年硕士论文

【摘要】：我国职业体育经过二十多年的改革取得了优异的成绩,职业足球组建了中超、中甲、中乙等职业联赛,职业篮球组建了CBA、WCBA和CUBA等职业联赛。职业体育经过一系列改革创新,职业体育市场体系逐渐形成,社会的关注度也不断提高。在我国职业体育取得成绩的背后,仍然存在着诸多问题。这些问题的存在,严重阻碍了职业体育的健康发展。导致职业体育问题产生的原因较多,但本研究认为职业体育俱乐部对其利益相关者社会责任缺失是其中较为重要的原因,因此本研究以职业体育俱乐部关键利益相关者为调研对象,对职业体育俱乐部社会责任问题展开深入研究与分析,为职业体育俱乐部对社会责任问题治理提供合理、科学的治理路径。辽宁在体育职业化初期就走在了前面,1994年职业足球甲A联赛第一赛季大连万达足球职业体育俱乐部就取得了联赛的第一,并且当年辽宁就已经有三家职业足球俱乐部参加了甲A联赛。1995年辽宁参加了职业篮球甲A联赛第一赛季比赛,且从1996-1997赛季开始连续三年获得职业联赛的亚军。近几年,辽宁宏运足球俱乐部在中超职业联赛打拼,取得了比较好的战绩;辽宁衡润飞豹篮球俱乐部在2014-2015赛季和2015-2016赛季连续两次获得CBA联赛的亚军。可见,辽宁职业体育俱乐部发展过程具有典型的代表性。因此,本研究以辽宁职业体育俱乐部为代表展开对职业体育俱乐部社会责任问题的研究和分析。其一,本文采用文献资料法、问卷调查法、访谈法和数理统计法,对辽宁衡润飞豹俱乐部、辽宁宏运足球俱乐部、沈阳东进足球俱乐部和大连一方足球俱乐部进行调研。其二,本文对利益相关者、职业体育俱乐部、社会责任和治理的内涵进行了详细阐述,根据四项内容的内涵确定了研究内容。其三,在结果与分析方面,根据职业体育俱乐部与其利益相关者在重要性、主动性和紧急性三个维度的关系来设计调查问卷,由专家对职业体育俱乐部利益相关者在三个维度上进行排序,根据专家的排序对十二类职业体育俱乐部利益相关者进行分类,分为关键利益相关者、中间利益相关者和边缘利益相关者。由于关键利益相关者对职业体育俱乐部发展产生直接影响,本文对职业体育俱乐部的关键利益相关者的社会责任问题进行研究和分析。首先,通过查阅文献资料和专家访谈确定职业体育俱乐部对关键利益相关者应该履行的社会责任;其次,对职业体育俱乐部的关键利益相关者进行问卷调研,得出职业体育俱乐部对利益相关者社会责任履行现状;最后,根据职业体育俱乐部社会责任缺失及缺失表现,构建职业体育俱乐部新的治理模型,进而为职业体育俱乐部社会责任的缺失问题提供科学合理的治理路径。
[Abstract]:After more than 20 years of reform, professional sports in our country have made outstanding achievements. Professional football has set up professional leagues such as Chinese Super League, Chinese A League, Middle B Professional League, and Professional Basketball League, such as CBA WCBA and CUBA.After a series of reforms and innovations, the market system of professional sports has gradually formed and the social attention has been raised.Behind the achievements of professional sports in China, there are still many problems.The existence of these problems seriously hinders the healthy development of professional sports.There are many reasons leading to professional sports problems, but this study believes that the lack of social responsibility of professional sports clubs to their stakeholders is one of the more important reasons.Therefore, this study takes the key stakeholders of professional sports clubs as the research object, and carries out in-depth research and analysis on the social responsibility of professional sports clubs, so as to provide reasonable governance for the social responsibility of professional sports clubs.Scientific governance path.Liaoning took the lead in the early stages of sports professionalization. In 1994, Dalian Wanda Football Professional Sports Club won the first place in the league in the first season of the first season of the Professional Football League A.In 1995, Liaoning took part in the first season of the professional basketball league A, and won the runner-up of the professional league for three consecutive years starting from the 1996-1997 season.In recent years, Liaoning Hongyun Football Club has made good achievements in the Chinese Super League, and Liaoning Heng Runfei Leopard Basketball Club has won the runner-up of the CBA league for two consecutive times in 2014-2015 and 2015-2016.Visible, Liaoning professional sports club development process has typical representative.Therefore, this research takes Liaoning professional sports club as the representative to carry out the research and analysis on the social responsibility of the professional sports club.Firstly, this paper adopts the methods of literature, questionnaire, interview and mathematical statistics to investigate Liaoning Hengrun Feibao Club, Liaoning Hongyun Football Club, Shenyang eastward Football Club and Dalian side Football Club.Secondly, this paper elaborates the connotation of stakeholders, professional sports clubs, social responsibility and governance, and determines the research content according to the connotation of four contents.Third, in terms of results and analysis, according to the relationship between professional sports clubs and their stakeholders in the importance, initiative and urgency to design the questionnaire,The stakeholders of professional sports clubs are sorted by experts in three dimensions. According to the ranking of experts, the stakeholders of 12 kinds of professional sports clubs are classified into key stakeholders.Intermediate stakeholders and marginal stakeholders.As the key stakeholders have a direct impact on the development of professional sports clubs, this paper studies and analyzes the social responsibility of the key stakeholders of professional sports clubs.First of all, through consulting literature and expert interviews to determine the professional sports club to the key stakeholders should fulfill the social responsibility; secondly, the key stakeholders of professional sports clubs questionnaire survey,Finally, according to the lack and lack of social responsibility of professional sports clubs, a new governance model of professional sports clubs is constructed.Then it provides a scientific and reasonable way for the lack of social responsibility of professional sports clubs.
【学位授予单位】：沈阳体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.17

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