原创运动项目生态四项的推广研究

发布时间：2018-04-04 01:20

本文选题：生态四项运动　切入点：发展　出处：《北京体育大学》2017年硕士论文

【摘要】：生态四项运动是中国首个以生态文明建设为内涵,以体育体验旅游落地项目为目标的运动项目,生态四项运动是依托骆马湖天然的生态环境,将游泳、皮划艇、山地自行车、越野跑四项人类最基本的水、陆生存技能与现代休闲体育运动生活方式相结合,原创出独具魅力、自主知识产权的“生态四项”运动。作为一项极具潜力的刚开始起步的新兴体育运动项目,需要建立合理且高效的推广策略。本文采用了文献资料法、问卷调查法、专家访谈法和实地考察法、对比分析法等多种研究方法,比较全面的了解了生态四项运动的发展现状,找出影响生态四项运动项目推广和普及的原因,并有针对性的提出了一定的建议,以期生态四项运动能够更好更快的普及和推广,促进其在全国乃至世界上能获得更好的发展,同时也为我国其它新兴运动项目学术研究与实践开展提供研究思路和参考依据。研究结果表明:(1)生态四项运动是一项极具发展潜力的新兴原创体育运动项目,目前尚处于起步阶段,其中生态四项运动的发源地宿迁市开展的较好,生态四项运动已成为宿迁的体育名片。生态四项联盟的其余12个城市也正在积极申办或者筹办生态四项赛事,可见该项目具有良好的发展前景。(2)生态四项运动项目发展的有利因素主要有:国家政策的大力支持;市场氛围好;生态四项运动本身的项目优势以及观众对赛事的满意度和运动员、媒体的大力支持。生态四项运动项目发展的不利因素主要有:同类型赛事众多;项目资金集中在政府投资,市场化程度不高;生态四项运动项目本身;相关知识少;比赛交流活动次数少;宣传方式单一。(3)生态四项运动推广包括:媒体推广、校园推广和社会推广三个方面,媒体推广主要是电视、书籍、杂志期刊以及微信;校园推广主要是教学推广、运动项目理论培训、竞赛推广、生态四项运动成人礼、生态四项运动夏令营和科研推广;社会推广主要是生态四项运动摄影展、生态四色跑、生态四项运动城市联盟、生态四项团队熔炼之旅和生态四项全民健身活动。(4)生态四项运动推广优势是生态四项运动赛事相关活动更加丰富多样;生态四项运动推广中的不足有报名方式不够完善、服务细节处理不到位、线路设置不固定。
[Abstract]:Ecological Quadathlon is the first sport in China that takes the construction of ecological civilization as its connotation and aims at the sports experience tourism landing project. The ecological quadathlon is based on the natural ecological environment of Luoma Lake and will include swimming, canoeing and mountain cycling.Four basic human water, land survival skills and modern leisure sports life style are combined to create an original "ecological quadathlon" sport with unique charm and independent intellectual property rights.As a new sports project with great potential, it is necessary to establish rational and efficient promotion strategies.In this paper, various research methods, such as literature, questionnaire, expert interview, field investigation, comparative analysis and so on, are used to understand the current situation of the development of the four sports of ecology.Find out the reasons that affect the promotion and popularization of the ecological four sports, and put forward some suggestions, in order that the ecological four sports can be better and faster to popularize and popularize, and promote its better development in the whole country and even the world.At the same time, it also provides the research ideas and reference basis for the academic research and practice of other emerging sports projects in China.The results show that the ecological quadathlon is a new and original sport with great potential for development, and it is still in its infancy, and Suqian, the birthplace of the ecological quadathlon, is developing well.Ecological Quadathlon has become Suqian's sports card.The other 12 cities of the Eco-four League are also actively applying for or organizing the four Eco-events. It can be seen that the favorable factors for the development of the four Eco-sports projects are as follows: strong support of national policies;The market atmosphere is good; the ecological quadathlon itself project superiority and the audience satisfaction to the event and the athlete, the media support vigorously.The unfavorable factors of the development of the ecological four sports events are as follows: the same type of sports events are numerous; the project funds are concentrated in the government investment, the marketization degree is not high; the ecological four sports projects themselves; the related knowledge is little; the number of competition exchange activities is few;The publicity mode is simple. 3) the four ecological campaigns include: media promotion, campus promotion and social promotion, media promotion is mainly television, books, magazines and periodicals, and WeChat; campus promotion is mainly teaching promotion.Sports theory training, competition promotion, adult ceremony of ecological quadathlon, summer camp of ecological quadathlon and scientific research promotion; social promotion is mainly exhibition of photography of ecological four sports, ecological four color running, city alliance of ecological four sports,The advantage of promoting ecological four sports is that the activities related to ecological four sports events are more abundant and diverse, and the deficiency in the promotion of ecological four sports is that the registration method is not perfect.Service details are not in place, line settings are not fixed.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.4

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