黄梅岳家拳传播路径研究

发布时间：2018-04-04 18:03

本文选题：岳家拳　切入点：传播路径　出处：《华中师范大学》2017年硕士论文

【摘要】：中国传统武术是我国悠久历史文化宝库中的瑰宝,现如今随着社会全球化的到来,以及竞技武术势力的强盛,造成了传统武术举步维艰的境况,因此传播与发展传统武术迫在眉睫。作为传统武术之一的岳家拳,是民族英雄岳飞在与敌作战中结合拳法拳理开创的一个具有独特风格的地方拳种,在经过漫长的岁月,后人不断丰富、整理和完善,形成一套完整的体系。黄梅岳家拳2014年成为非物质文化遗产,它那深厚的理论功法以及以爱国主义为核心的岳飞精神对民间武术的发展影响至深。本文以黄梅岳家拳传播路径为研究对象,以传播学的视角通过文献资料法,专家访谈法、实地调查法等方法,对黄梅岳家拳进行研究,得出黄梅岳家拳在发展中所遇到的问题:一、习练人群的减少与断层;二、流传的地域狭窄;三、宣传力度,普及度不够;四、岳飞后裔力撑困局。这些问题需要通过有效的途径来解决,这样才能保障黄梅岳家拳更好的传播和发展。结合黄梅岳家拳自身特点和现如今社会发展趋势,对黄梅岳家拳的传播提出4种路径并对其进行分析,找出有利于黄梅岳家拳传播的路径,以及在传播过程中需要注意的问题,更好的将以黄梅岳家拳为代表的众多优秀传统武术拳种向更大范围传播出去,弘扬传统武术文化。通过研究得出以下结论:1、学校传播是进行黄梅岳家拳传承的主阵地,广泛的习练人群和完整、合理、系统的教学体系,解决了黄梅岳家拳习练人群减少的困境。2、大众传媒为传播黄梅岳家拳提供一定的辅助作用,解决黄梅岳家拳宣传遇到的问题,将印刷、电子、新媒体的优势融合,扩大黄梅岳家拳的普及范围。3、商业传播有利于提高黄梅岳家拳的经济价值和社会效益,与当地旅游业、大众健身、赛事相结合,拓宽黄梅岳家拳产业发展渠道。4、“互联网+”传播为黄梅岳家拳传播起到锦上添花的作用,以微信传播、平台合作,线上线下推广等更多的创新平台,加快黄梅岳家拳的传播速度。5、四个路径是以教育路径为基础,大众传媒为推广,商业传播是支柱,“互联网+”提供创新平台,共同促进黄梅岳家拳的发展。
[Abstract]:Chinese traditional Wushu is a treasure in the treasure-house of our country's long history and culture. Nowadays, with the coming of social globalization and the strong power of competitive Wushu, the traditional Wushu is in a difficult situation.Therefore, it is urgent to spread and develop traditional martial arts.Yue Jia Quan, one of the traditional martial arts, is a unique style of local boxing created by Yue Fei, the national hero, in the combat with the enemy. After a long period of time, the later generations have been enriching, sorting and perfecting.Form a complete system.Huang Mei Yue Jia Quan has become an intangible cultural heritage in 2014. Its profound theoretical skills and the spirit of Yue Fei with patriotism as its core have a profound impact on the development of folk martial arts.In this paper, Huang Mei Yuejia fist transmission path as the research object, from the perspective of communication through the methods of literature, experts interview, field investigation, and so on, this paper studies on Huang Mei Yue Jia Quan.Huang Mei Yuejia boxing in the development of the problems encountered: first, the number of people training and fault; second, the spread of narrow area; third, propaganda efforts, the degree of popularization is not enough; fourth, Yuefei descendants to support the difficult situation.These problems need to be solved effectively so as to ensure the better spread and development of Huang Mei Yue Jia Quan.Combined with the characteristics of Huang Mei Yuejia fist and the present social development trend, this paper puts forward four kinds of approaches to the spread of Huang Mei Yuejia fist and analyzes them, and finds out the path that is conducive to the spread of the Yuejiayquan, and the problems to be paid attention to in the process of communication.Better will Huang Mei Yuejia boxing as a representative of many outstanding traditional martial arts boxing spread to a wider scope to carry forward the traditional martial arts culture.Through the study, we can draw the following conclusion: 1. School communication is the main position for carrying on the inheritance of Huang Mei Yue Jia Quan, extensive practice crowd and a complete, reasonable and systematic teaching system.It has solved the plight of Huang Mei Yue Jia Quan in reducing the number of people in practice. The mass media has provided a certain degree of assistance for the dissemination of Huang Mei Yue Jia Quan, solved the problems encountered in the propaganda of Huang Mei Yue Jia Quan, and integrated the advantages of printing, electronics, and new media.By expanding the popularity of Huang Mei Yue Jia Quan. 3, commercial communication is conducive to improving the economic and social benefits of Huang Mei Yue Jia Quan and combining it with local tourism, mass fitness, and sports events.To broaden the channels for the development of Huang Mei's Yuejiayquan industry .4.The "Internet" communication plays a role of adding to the success of Huang Mei's Yuejiayuan communication, with more innovative platforms such as WeChat communication, platform cooperation, online and offline promotion, and so on.To speed up the spread speed of Huang Mei Yue Jia Quan. 5, the four paths are based on the education path, the mass media is the promotion, the commercial communication is the pillar, "Internet" provides the innovative platform, and promotes the development of Huang Mei Yue Jia Quan together.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G852.1

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