“一带一路”背景下西安体育旅游调查及发展对策研究

发布时间：2018-04-05 01:04

本文选题：一带一路　切入点：西安体育旅游　出处：《西安体育学院》2017年硕士论文

【摘要】：“一带一路”建设,是西安体育旅游发展的大好机遇。建设“一带一路”,往东连接的是“最有活力的亚太经济圈”,往西连接的是“成熟稳定的欧洲经济圈”,贯通的是“世界上最大、最具有发展潜力的经济大走廊”,融合的是占世界总人口的43%的宏大市场,涉及的人口将达到44亿。在400亿美元的丝路基金中,很多是投入体育旅游业的,比如在西安建立体育旅游集散中心等。西安的体育旅游事业在这样的大背景下,要抓住机遇顺势而为,以丰富而独特的文化与自然资源为依托,开阔大视野,开辟新思路,开创新方式,开出西安体育旅游领域的新天地,是本文探讨的初衷。本论文的研究对象是“一带一路”背景下西安体育旅游,运用文献资料查询、专家访谈、问卷调查、实地考察、数理统计、理论分析等方法,对“一带一路”基本状况、西安体育旅游资源状况、发展过程、现实状态、存在问题、解决措施等进行分析,得出了以下结论:1“一带一路”的特征是包容贯通。它为西安体育旅游带来了向国际化运营升级、向普适性共享转变的机遇;连接世界经济圈、融合全球大市场的发展机遇;创新能力、发展活力、向心引力、辐射热力全面强化的机遇。“一带一路”实施三年多来,促进了西安国民经济稳健增长,更给西安体育旅游带来了盎然生机。“一带一路”投入建设的第二年,西安旅游业收入就占到了全市国民生产总值的18.48%。去年又创新高,旅游业收入对全市国民生产总值的占比,达到了近四分之一的水平。在“一带一路”机遇中发展体育旅游,西安有区位、经济、文化、交通、政策、宣传等各方面资源优势。开展体育旅游所需的自然造就、人文创建及综合条件,西安都具备。是无论健身与游乐、参赛与观赏、悠享与冒险、教育与交际,均可兼顾,而且品位高,含量大,分布广,优选多,吸引力强。在接受采访的游客中,50%以上对体育旅游有所了解,并期待西安体育旅游能有更科学的设计、更多样的形式、更优越的服务,便于年龄、职业、爱好、性格不同的人们选择。人民有期待,国家给机遇,自身占优势,但由于当地各方面缺乏贯通,使西安体育旅游目前仍然“待字闺中”。2西安市体育旅游发展中存在的主要问题是,体育旅游资源保护不利、体育旅游样式缺乏吸引力、体育旅游资源利用碎片化、体育旅游决策引领等四个方面的问题。3“一带一路”背景下西安体育旅游发展的对策为:实现体育旅游和生态保护双赢;为体育旅游创新发展提供新动力;发展体育旅游的战略关键是“贯通”;按“一带一路”战略部署设计西安体育旅游的决策引领。
[Abstract]:The construction of Belt and Road is a good opportunity for the development of Xi'an sports tourism.The construction of "Belt and Road" is linked to the "most dynamic Asia-Pacific economic circle" to the east, the "mature and stable European economic circle" to the west, and "the largest and most promising economic corridor in the world."A grand market of 43 per cent of the world's population will be integrated, with a population of 4.4 billion.Many of the $40 billion silk road fund is invested in sports tourism, such as the establishment of a sports tourism hub in Xi'an.Against this background, the sports tourism industry in Xi'an should seize the opportunity to conform to the trend, rely on rich and unique culture and natural resources, broaden its broad vision, open up new ideas and create new ways.The new world of Xi'an sports tourism is the original intention of this paper.The research object of this paper is Xi'an sports tourism under the background of "Belt and Road". By means of literature inquiry, expert interview, questionnaire investigation, field investigation, mathematical statistics, theoretical analysis and so on, the basic situation of "Belt and Road" is analyzed.Based on the analysis of the situation of sports tourism resources in Xi'an, the development process, the realistic state, the existing problems and the solving measures, the author draws the following conclusion: the character of "Belt and Road" is all-inclusive.It brings Xi'an sports tourism an opportunity to upgrade to international operation and to be universally shared; to connect the world economic circle and to integrate the development opportunities of the global market; to innovate, to develop vitality, and to attract centripetal attraction.The opportunity of comprehensive enhancement of radiation and heat.Belt and Road's implementation for more than three years has promoted the steady growth of Xi'an national economy and brought abundant vitality to Xi'an sports tourism.Belt and Road's second year of construction, Xi'an tourism income accounted for 18.48 percent of the city's gross national product.Last year, another record, tourism revenue as a proportion of the city's gross national product, reached nearly 1/4 levels.To develop sports tourism in the opportunity of Belt and Road, Xi'an has the advantages of location, economy, culture, transportation, policy, propaganda and so on.Xi'an has the necessary natural cultivation, humanistic creation and comprehensive conditions for the development of sports tourism.Regardless of fitness and recreation, participation and appreciation, leisurely enjoyment and adventure, education and communication, can take into account, and high grade, content, wide distribution, good choice, strong attraction.More than 50% of the tourists interviewed have a better understanding of sports tourism, and expect Xi'an sports tourism to have more scientific design, more diversified forms, more superior service, and easy choice for people with different ages, occupations, hobbies and personalities.The people have expectations, and the country has an advantage over itself, but due to the lack of penetration in all aspects of the area, the main problems in the development of sports tourism in Xi'an are still "waiting for words" .2 in Xi'an.The protection of sports tourism resources is unfavorable, the sports tourism style is not attractive, the utilization of sports tourism resources is fragmented,The countermeasures of Xi'an sports tourism development under the background of "Belt and Road" are as follows: to realize the win-win situation of sports tourism and ecological protection, to provide new impetus for the innovation and development of sports tourism;The key to the development of sports tourism is "through", and according to the strategic arrangement of "Belt and Road" to design Xi'an sports tourism decision leading.
【学位授予单位】：西安体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05;F592.7

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