西安市体育用品销售型小微企业成长发展影响因素研究

发布时间：2018-04-09 22:30

本文选题：体育　切入点：用品　出处：《西安体育学院》2017年硕士论文

【摘要】：体育小微企业在我国体育产业的整体发展中能够发挥举足轻重的地位。而体育产业则是推动我国经济结构转型和经济水体整体提升的新的增长点。在2016年,李克强总理提出“鼓励大众创业、万众创新”的概念,这也标志着体育产业大众创业时代的来临,一时间体育小微企业如雨后春笋一般,迅速崛起发展,整个行业迎来了新的历史发展机遇。与此同时,由于体育小微企业的组织形式灵活,商业模式较为简单、单一,所面临的市场风险无时不有、无处不在,而且其形态大多存在抗风险能力弱、管理体制不规范、产权不明晰、经营者素质有待提高等特点,容易造成体育小微企业的全方位发展。本研究重点是探讨研究西安市体育用品销售型小微企业的成长因素,在结合其发展特征和规律等因素后,确定其主要的影响因素。在解析西安市体育用品销售型小微企业发展成长所体现的特点中,探索影响这些小微企业成长的外部与内部影响因素,并提出西安市体育用品销售型小微企业成长的影响因素来源的六个维度,即企业家素质、人力资源、发展规划、环境政策、融资环境和行业发展。在理论分析的基础上,通过问卷调查的方式对西安市的体育用品销售型小微企业进行抽样调查。体育用品销售型小微企业的成长是在不确定环境中动态的资源寻租行为,这种行为往往受到企业自身人力资源、自身素质和员工素质等内部条件的影响。另外,体育用品销售型小微企业在发展中还受到体育产业政策环境和行业的约束。因此,西安市体育用品销售型小微企业的发展过程中,一方面企业自身要进一步建立完善内部管理制度,提升服务层次,控制好成本支出费用,提高资产收益率。要建设良好的人力资源环境,完善激励机制,探索多种分配体制。要制定符合企业发展的人才培训制度,创新培训形式,开发类型多、层次丰富的培训制度。要具备创新发展理念,不断提高所提供产品的个性化、差异化和竞争力。另一方面,需要当地体育主管部门为其发展提供良好的环境基础,积极争取政策扶持力度,加大对体育用品销售型小微企业在政策引导、税收减免等方面的支持力度。要根据体育用品销售型小微企业的行业属性和特点,深化金融监管改革,提供小型、微型金融服务。加大和引导国有银行和商业银行对体育用品销售型小微企业的金融服务,改善现有商业银行对体育用品销售型小微企业的金融服务,以使得体育用品销售型小微企业的活动能够适应符合体育产业发展的大环境。
[Abstract]:Sports small and micro enterprises can play an important role in the overall development of sports industry in China.The sports industry is a new growth point to promote the transformation of economic structure and the overall upgrading of economic water in China.In 2016, Premier Li Keqiang put forward the concept of "encouraging mass entrepreneurship and mass innovation", which also marked the advent of an era of mass entrepreneurship in the sports industry, with small and micro sports enterprises springing up and developing rapidly.The whole industry ushered in a new historical development opportunity.At the same time, because of the flexible organization form of sports small and micro enterprises, the business model is relatively simple and single, the market risks are always and everywhere, and most of them have weak ability to resist risks, and the management system is not standard.The property right is not clear, the operator's quality needs to be improved and so on, which can easily lead to the all-round development of sports small and micro enterprises.This study focuses on the study of the growth factors of small and micro enterprises selling sports goods in Xi'an. After combining the characteristics and laws of their development, the main influencing factors are determined.In the analysis of the characteristics embodied in the development and growth of small and micro enterprises selling sports goods in Xi'an, the paper explores the external and internal factors that affect the growth of these small and micro enterprises.The author also puts forward six dimensions of the factors influencing the growth of Sporting goods Sale small and micro enterprises in Xi'an, that is, entrepreneur quality, human resources, development planning, environmental policy, financing environment and industry development.On the basis of theoretical analysis, a sampling survey of small and micro enterprises selling sports articles in Xi'an is carried out by means of questionnaire.The growth of Sporting goods Sale small and Micro Enterprises is a dynamic rent-seeking behavior in uncertain environment, which is often influenced by the internal conditions such as human resources, quality and employee quality of the enterprise itself.In addition, Sporting goods Sale-oriented small-and micro-enterprises are also restricted by the sports industry policy environment and industry.Therefore, in the process of development of small and micro enterprises of sports goods sales in Xi'an, on the one hand, enterprises should further establish and perfect internal management system, enhance service level, control cost and expenditure cost, and raise the return on assets.We should build a good human resource environment, perfect the incentive mechanism, and explore various distribution systems.It is necessary to establish a personnel training system in line with the development of an enterprise, innovate training forms, develop a training system with many types and rich levels.Must have the innovation development idea, unceasingly enhances the product to provide the individuality, the differentiation and the competitive power.On the other hand, it is necessary for the local sports department to provide a good environmental basis for its development, actively strive for policy support, and increase the support for sports goods sales small and micro enterprises in terms of policy guidance, tax relief and so on.It is necessary to deepen the reform of financial supervision and provide small and micro financial services according to the industry attributes and characteristics of small and micro enterprises selling sporting goods.To increase and guide the financial services provided by state-owned banks and commercial banks to small and micro enterprises selling sporting goods, and to improve the financial services provided by existing commercial banks to small and micro enterprises selling sports goods,In order to make sports goods sales small and micro enterprises can adapt to the sports industry development environment.
【学位授予单位】：西安体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05

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