当前新媒体体育传播中的伦理限度研究

发布时间：2018-04-10 19:09

本文选题：新媒体 + 体育传播　；参考：《南京师范大学》2017年硕士论文

【摘要】：伴随着人类社会的发展和历史文明的变迁,传播形式历经口语传播、文字传播、印刷传播和电子传播。电子传播实现了信息的远距离快速传播,以网络媒体、手机媒体为代表的新媒体给体育传播注入了新的活力,低门槛的参与要求和充分自由的言语环境,吸引着越来越多的用户参与到新媒体的体育传播当中来。伴随着体育传播盛世而来的是一些病态现象,出现了虚假体育信息以及体育传播的情色化、暴力化取向等现象,影响了新媒体环境下体育的健康传播。本文以“当前新媒体体育传播的伦理限度”为题,目的在于通过归类分析这些病态的体育传播现象并通过分析其成因能够有效的预防和矫正这些现象,还给新媒体体育传播一个健康的积极向上的传播状态,促进新媒体体育传播的发展。本文通过判断新媒体环境下突破伦理限度的体育传播现象,并对现象进行总结分类概括,深入剖析造成这些突破伦理限度现象的成因,在文章最后提出针对性的对策措施。写作中运用了文献研读法、文本分析法以及综合归纳法等研究方法,本文分为五个章节,在研究背景的基础上,第一章解读了新媒体、体育传播的相关概念和理论;第二章概括了新媒体体育传播的内涵及其与伦理的关系解读;第三章节归纳了当前新媒体体育传播中突破伦理限度的表现;第四章、第五章分别对突破伦理限度现象进行了成因分析以及提出具体的规避措施。通过本文研究,得出以下结论:一,当前新媒体体育传播是形式丰富,内容饱满的;二,但存在一些突破伦理限度的现象,如虚假体育信息、体育传播的情色化和暴力化呈现;三,新媒体发展的不成熟及利益驱使是导致新媒体环境下体育传播现象突破伦理限度的始作俑者;四,优化、改良现有的体育传播现状需要国家的支持与参与主体的良性互动相配合,共同发挥作用。
[Abstract]:With the development of human society and the change of historical civilization, the forms of communication have experienced oral communication, text communication, print communication and electronic communication.Electronic communication has realized the rapid and long-distance dissemination of information. The new media, represented by network media and mobile media, have injected new vitality into sports communication, low threshold requirements for participation and full free speech environment.Attract more and more users to participate in the new media of sports communication.Accompanied by the prosperous times of sports communication, there are some pathological phenomena, such as false sports information, sexualization and violent orientation of sports communication, which affect the healthy spread of sports under the new media environment.The purpose of this paper is to analyze these pathological sports communication phenomena and to prevent and correct them effectively by analyzing their causes.It also promotes the development of new media sports communication.By judging the phenomenon of sports communication breaking through the ethical limit under the new media environment, this paper summarizes and classifies the phenomenon, deeply analyzes the causes that cause these phenomena to break through the ethical limit, and at the end of the article puts forward the corresponding countermeasures.This paper is divided into five chapters. On the basis of the research background, the first chapter explains the concepts and theories of new media and sports communication.The second chapter summarizes the connotation of new media sports communication and its relationship with ethics; the third chapter summarizes the performance of breaking through the ethical limits in the new media sports communication; the fourth chapter,The fifth chapter analyzes the causes of breaking through the ethical limit and puts forward specific measures to avoid it.Through the study of this paper, the following conclusions are drawn: firstly, the new media sports communication is rich in form and full in content; second, there are some phenomena that break through the ethical limits, such as false sports information, sexism and violence of sports communication;Third, the immature and profit-driven development of new media is the initiator of breaking through the ethical limits of sports communication under the new media environment; fourth, optimize,To improve the present situation of sports communication needs the support of the state and the positive interaction of the participants.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;G80-05

【参考文献】