创新扩散理论视阈下户外运动安全教育传播影响因素研究

发布时间：2018-04-11 00:22

本文选题：创新扩散理论 + 户外运动安全教育　；参考：《沈阳体育学院》2017年硕士论文

【摘要】：在我国户外运动迈向社会化和专业化的发展道路中,频发的户外安全事故是影响和制约户外运动发展的重要因素,而有效防范或减少户外事故的发生率是户外发展面临的重要研究课题,户外安全教育的开展将对促进户外运动的可持续发展做出突出贡献,同时也对我国激增的户外运动人口起着重要作用。本研究结合时代背景将户外运动安全教育作为研究课题,以创新扩散理论为理论基础,既丰富了创新扩散理论的多学科应用性,也为户外运动的相关研究提供一个全新视角。基于对“全国户外安全教育计划”的扩散因素和传播方式进行探析,以科学的理论基础和数据分析方法做指导是本研究有效开展的关键。本研究将“全国户外安全教育计划”的创新扩散影响因素确定为研究对象,以该“计划”直接受众为调查对象,通过文献资料法、内容分析法、访谈法、问卷调查法,引入创新扩散理论对该“计划”影响因素的假设模型,并采用数据分析方法探讨了各项影响维度的关系并修正模型,得出以下结论:第一,针对频发的户外运动事故,户外运动安全教育普及的全面覆盖尤为重要。第二,“全国户外安全教育计划”的传播过程符合创新扩散理论的研究范畴,并受到创新扩散各个维度的影响。第三,通过对自变量均值和标准差进行测算发现,大多数被调查者对问卷中的题目持肯定的态度。第四,通过对因变量描述性分析发现,从2013年至2016年被调查者关注“全国户外安全教育计划”的人数呈逐年上升趋势,广大户外爱好者开始越来越关注户外运动安全教育。其在被调查者中不仅有较高的认可度和欢迎度,并且还有较高的推广价值。第五,通过对各影响维度的回归分析发现,兼容性、传播渠道、采纳者的创新精神、社会系统是促使广大户外爱好者继续参与“全国户外安全教育计划”重要影响维度。
[Abstract]:In the development of socialization and specialization of outdoor sports in China, frequent outdoor safety accidents are the important factors that affect and restrict the development of outdoor sports.The effective prevention or reduction of outdoor accidents is an important research topic for outdoor development. The development of outdoor safety education will make outstanding contributions to promote the sustainable development of outdoor sports.At the same time, it also plays an important role in the surge of outdoor sports population in China.This study takes outdoor sports safety education as the research subject and takes innovation diffusion theory as the theoretical basis, which not only enriches the multi-disciplinary application of innovation diffusion theory, but also provides a new perspective for the related research of outdoor sports.Based on the analysis of the diffusion factors and dissemination methods of the National Outdoor Safety Education Program, the key to the effective development of this study is to take the scientific theoretical basis and data analysis method as the guidance.In this study, the influencing factors of innovation and diffusion of "National Outdoor Safety Education Program" are determined as the research object, and the direct audience of the "Plan" is taken as the research object, through the methods of literature, content analysis, interview, questionnaire, etc.This paper introduces innovation diffusion theory to the hypothetical model of influencing factors of "plan", and uses data analysis method to discuss the relationship of each influence dimension and revise the model. The conclusions are as follows: first, aiming at frequent outdoor sports accidents,The comprehensive coverage of outdoor sports safety education is particularly important.Second, the spread process of the National Outdoor Safety Education Program accords with the scope of innovation diffusion theory and is influenced by innovation diffusion.Thirdly, by measuring the mean and standard deviation of independent variables, most of the respondents have a positive attitude towards the questions in the questionnaire.Fourthly, through descriptive analysis of dependent variables, it is found that the number of respondents paying attention to the National Outdoor Safety Education Program is increasing year by year from 2013 to 2016, and the majority of outdoor enthusiasts begin to pay more and more attention to outdoor sports safety education.It not only has high acceptance and popularity, but also has high promotion value.Fifthly, through the regression analysis of the influence dimensions, it is found that compatibility, communication channels and the innovative spirit of the adopters are the important dimensions of promoting the outdoor enthusiasts to continue to participate in the National Outdoor Safety Education Program.
【学位授予单位】：沈阳体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G895

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